Starbucks (NASDAQ:SBUX) currently holds 25% of the market share in packaged coffee, and is now making a very ambitious push further into this space with the release of its Verismo home coffee machines. But thus far, consumers' reactions to the machine have been very lukewarm. In this video, Motley Fool consumer goods analyst Blake Bos takes a look at Starbucks' machine compared to the Nespresso machine from Nestle (NASDAQOTH:NSRGY). He tells us what consumers like better about the Nespresso, but also why Starbucks won't be giving up the fight in this space anytime soon.
Blake Bos has no position in any stocks mentioned. The Motley Fool recommends and owns shares of Starbucks. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.