In the video below, analyst Brendan Byrnes discusses Ford's strategy in the world's biggest auto market, China. It's no secret that Ford was late to the game in China, and it's certainly still well behind in market share, selling about a fifth as many vehicles there as GM.
Ford has been making progress lately in the country, though, increasing market share to 4.3% last quarter, with a goal of hitting 6% by 2015. Watch the video below for more on why this market is so important for Ford, and why 2015 is the year it could all come together for the company in China and Europe.
Brendan Byrnes owns shares of Ford and General Motors. The Motley Fool recommends Ford and General Motors. The Motley Fool owns shares of Ford. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.