In the video below, analyst Brendan Byrnes discusses Ford's strategy in the world's biggest auto market, China. It's no secret that Ford was late to the game in China, and it's certainly still well behind in market share, selling about a fifth as many vehicles there as GM.
Ford has been making progress lately in the country, though, increasing market share to 4.3% last quarter, with a goal of hitting 6% by 2015. Watch the video below for more on why this market is so important for Ford, and why 2015 is the year it could all come together for the company in China and Europe.
China is already the world's largest auto market -- and it's set to grow even bigger in coming years. A recent Motley Fool report, "2 Automakers to Buy for a Surging Chinese Market", names two global giants poised to reap big gains that could drive big rewards for investors. You can read this report right now for free -- just click here for instant access.