It's Still Too Early to Call the Surface a Failure

By Steve Heller – Aug 2, 2013 at 5:00PM

NASDAQ: MSFT

Microsoft

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$3.7T

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(1.58%) $7.78

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$498.87

Price as of July 3, 2025, 12:58 p.m. ET

First-generation products aren’t always blockbusters.

Although Microsoft (MSFT 1.58%) took a $900 million writedown thanks to a price reduction on the Surface RT tablet, it's still too early to call the company's total tablet ambitions a failure. According to Fool contributor Steve Heller, the right time to call Microsoft's tablet's ambitions a success or failure will come down the road after the company has a few more generations of refreshes under its belt. Check out the video below to hear his full thoughts on the subject.

Fool contributor Steve Heller owns shares of Apple, Qualcomm, and Intel. The Motley Fool recommends Apple and Intel. The Motley Fool owns shares of Apple, Intel, Microsoft, and Qualcomm. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

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