Ford sells two versions of the Focus in China. The "Classic Focus", shown above, is a value-priced model based on the last-generation European Focus. Photo credit: Ford Motor Co.

Ford China New Focus
Called the "New Focus" in China, Ford's latest Focus is positioned as a premium product in China's booming auto market. Photo credit: Ford Motor Co.

China's auto boom had already shifted into high gear before Ford (NYSE:F) got serious about expanding in the Middle Kingdom, but the Blue Oval has been working hard to make up for lost time.

Ford's Focus -- sold in two different versions in China -- has already become one of China's best-selling cars, and more models from Ford's global lineup are gaining traction in the world's largest auto market.

Those models are finding a rapidly growing following in China: Ford's sales so far this year are up a whopping 50%. In this video, contributor John Rosevear looks at Ford's latest sales numbers from China, and explains why Ford is doing so well -- and what's up next for the Blue Oval's Asian campaign.

Fool contributor John Rosevear owns shares of Ford and General Motors. Follow him on Twitter at @jrosevear. The Motley Fool recommends Ford and General Motors. The Motley Fool owns shares of Ford. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.