Ford's Focus Drives Huge Gains in China


Ford sells two versions of the Focus in China. The "Classic Focus", shown above, is a value-priced model based on the last-generation European Focus. Photo credit: Ford Motor Co.


Called the "New Focus" in China, Ford's latest Focus is positioned as a premium product in China's booming auto market. Photo credit: Ford Motor Co.

China's auto boom had already shifted into high gear before Ford (NYSE: F  ) got serious about expanding in the Middle Kingdom, but the Blue Oval has been working hard to make up for lost time.

Ford's Focus -- sold in two different versions in China -- has already become one of China's best-selling cars, and more models from Ford's global lineup are gaining traction in the world's largest auto market.

Those models are finding a rapidly growing following in China: Ford's sales so far this year are up a whopping 50%. In this video, Fool.com contributor John Rosevear looks at Ford's latest sales numbers from China, and explains why Ford is doing so well -- and what's up next for the Blue Oval's Asian campaign.

Ford's recent success in China has been remarkable, but the company is investing big for even more dramatic growth over the next few years. A recent Motley Fool report, "2 Automakers to Buy for a Surging Chinese Market", says that Ford is one of the two global auto giants best-positioned to reap big gains for investors as China's auto boom unfolds. You can read this report right now for free -- just click here for instant access.


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