For most retail investors, E*TRADE Financial Corp (NASDAQ:ETFC) is a household name. We've all seen the commercials, and if you've ever considered managing your investments online, you've probably checked out E*TRADE's website. 

But there's a lot more to E*TRADE the business than just trade commissions. In the video below, Motley Fool contributor Jay Jenkins dives into exactly what else you should know about E*TRADE's business model before making an investment.

Fool contributor Jay Jenkins has no position in any stocks mentioned. The Motley Fool has no position in any of the stocks mentioned. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.