Is Toyota Catching Up to Ford?

Ford's hot-selling Fusion Hybrid has stolen lots of sales from Toyota in 2013. But now Ford's factory is struggling to keep up with demand, and that could cost the Blue Oval. Photo credit: Ford Motor.

Ford (NYSE: F  ) has had a solid lead over Toyota (NYSE: TM  ) in the U.S. market for some time now, and it has gained market share at Toyota's expense in 2013. But July's sales numbers included a surprise: Toyota nearly closed the gap for the first time in ages.

How did that happen? There are a few different factors at work, ranging from Toyota's aggressive moves to reverse its decline in U.S. market share to Ford's ongoing struggles to make enough of its hot products to meet demand. So was July a fluke, or is Toyota about to surge past Ford? In this video, Fool contributor John Rosevear digs into the numbers and gives his take on Ford's prospects for staying ahead of its biggest Japanese rival in the coming months.

Hot new models like the Fusion have put Ford in a great position, but now for Ford's stock to soar, a few more critical things need to fall into place. In The Motley Fool's special free report titled "5 Secrets to Ford's Future," we outline the key factors every Ford investor needs to watch. Just click here now for your free report.

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  • Report this Comment On August 24, 2013, at 4:20 PM, TommyNorris wrote:

    Ford will inevitably lose market share to Toyota as long as they continue to inflate their MPG numbers. Rented a Ford Escape, even with "good' driving habits and staying within the speed limit, I was only able to get 24 MPG. Lame. Rented a Subaru Outback (a larger AWD car), drove more aggressively and got better than the advertised MPG (almost 35). All I can say is the "EcoBoost" wasn't living up to the name. May as well have called it Eco Lie. This sort of false advertising eventually catches up to manufacturers (by alienating buyers) and creates mis-trust. Manufacturers should remember that their Brand Name matters more in the long term than inflating MPG numbers to make sales in the "SHORT" Term.

  • Report this Comment On August 25, 2013, at 12:36 PM, spawn44 wrote:

    That's funny. I rented a Subaru and got way less gas mileage than advertised, and it broke down. After that I rented an Escape. Drove it to Idaho and got much better mileage than advertised.

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