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Why Barnes & Noble Is Poised to Keep Plunging

Based on the aggregated intelligence of 180,000-plus investors participating in Motley Fool CAPS, the Fool's free investing community, book retailer Barnes & Noble (NYSE: BKS  ) has received the dreaded one-star ranking.

With that in mind, let's take a closer look at Barnes & Noble and see what CAPS investors are saying about the stock right now.

Barnes & Noble facts



Headquarters (founded)

New York, N.Y. (1986)

Market Cap

$822.2 million


Specialty stores

Trailing-12-Month Revenue

$6.7 billion


Founder/Chairman Leonard Riggio

President/CEO Michael Huseby

Return on Equity (average, past 3 years)



$80.1 million/$7.5 million




Sources: S&P Capital IQ and Motley Fool CAPS.

Just last week, one of those Fools, mwlove, succinctly summed up the Barnes & Noble bear case for our community:

I shorted BKS earlier in the year but didn't have the courage to stick it out when the buyout rumors took the price up. Now, however, it looks like the fat lady is singing (in the CD section) and even the Nook can't save this venerable bookstore. I'll miss the place, but paying the rent for their really big stores has just become onerous and their online offerings don't keep pace with Amazon. I love the smell of a bookstore, but this business stinks.

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