How Big Will "Grand Theft Auto V" Be?

Take-Two Interactive (NASDAQ: TTWO  ) might have a monster hit on its hands. In just a few weeks the company is set to launch Grand Theft Auto V, the first major addition to the franchise since 2008.

The Grand Theft Auto brand has been fantastic for Take-Two, selling over 127 million units to date. And in the video below, Fool contributor Demitrios Kalogeropoulos discusses just how big this latest title could be for the company. Demitrios suggests that investors who want exposure to this game -- but with somewhat lower risk -- should consider GameStop (NYSE: GME  ) . The video game retailer expects to see a sales spike next quarter thanks to major new releases including GTA V. But GameStop has a more diverse revenue stream, which should make for a less bumpy ride for investors over the longer term.

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  • Report this Comment On August 28, 2013, at 11:11 PM, TelsaRowe wrote:

    I know of not a single person owning a console or PC that will not either buy or play the game at some point after its released. Then you add in the Gta Online aspect and the micro transaction revenue and BOOM! Might have a monster on our hands.

    Im willing to go as far as to say this, if a gta5 zombie DLC is released it will generate as much profit as most full scale video games do.

    The ways ttwo can monetize this franchise are so wide in scope that no portfolio should be without it imho.

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