Ford's (NYSE: F ) reinvention of its Lincoln luxury brand hasn't yet showed the conviction of General Motors' (NYSE: GM ) all-out push to elevate Cadillac to the global top tier of luxury cars. But it's making some progress: After a difficult launch, the new MKZ sedan is getting some market traction -- and now Ford is gearing up to launch Act Two of Lincoln's renaissance, the MKC shown above.
But where is Ford going with Lincoln, and why? In this video, Fool contributor John Rosevear looks at the (very good) hard-headed business reasons why Ford should turn Lincoln into a thriving luxury brand -- and at whether Ford's moves so far are putting Lincoln on the right course for global success.
Ford's stock has had a good year so far, but there's still much more room for it to grow. Lincoln is just one of several things that need to fall into place for Ford before its stock will really shine. In The Motley Fool's special free report entitled "5 Secrets to Ford's Future," we outline the key factors every Ford investor needs to watch. Just click here now for your free report.