GM's Weird Move to Boost Chevy's Impala

The all-new Chevy Impala has wowed critics, and retail sales have been brisk -- so why is GM offering incentives on the Impala to its dealers? Photo credit: General Motors Co.

"Incentives" -- payments to customers or dealers to help boost sales -- are part and parcel of the auto business. Nearly all automakers use them to some extent, but the ones with the biggest payments are usually the ones with the most dated or least competitive models -- and more often than not, the slimmest profits.

In recent times, General Motors (NYSE: GM  ) has been among the incentives leaders. That's not a surprise, given that GM's product lineup was among the oldest in the business until recently. But as Fool contributor John Rosevear explains in this video, Automotive News is reporting that GM's latest incentives program includes something odd: Big bonuses to dealers who push one of GM's best new products, the 2014 Chevrolet Impala.

While GM works to get its turnaround in gear, Ford has been finding its stride -- and Ford shareholders have already been rewarded. But in order for Ford's stock to really soar, a few more critical things need to fall into place. In The Motley Fool's special free report entitled, "5 Secrets to Ford's Future" we outline the key factors every Ford investor needs to watch. Just click here now for your free report.

 


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  • Report this Comment On August 30, 2013, at 8:52 PM, hawkhell wrote:

    I am so confused on why this is presented as a full article by itself when it can be explained easily in one sentence.

  • Report this Comment On August 30, 2013, at 10:21 PM, Renekton wrote:

    These aren't Impalas. These are just more transverse mounted front wheel drive clones of everything else on the road. Chev needs to put the rear wheel drive back in the Impala along with an at least optional V8. Then you'll have a car.

    At least they've gotten rid of that stupid skinny, pointy nose that GM seems to have put on everything since they made that Lumina thing back in the 90's.

    Don't even get me started on those chunky, boxy, ugly things that they dared to call "Malibu".

  • Report this Comment On August 30, 2013, at 11:26 PM, redoctober90 wrote:

    @ Renekton - Chevy did this with the SS (rebadged Holden Commodore, or the civvy version of the Caprice). It has the LFX standard and the LS2 as an option. However, at about $40k, you'd have to be a businessman or a really awesome tradesman to afford one.

    Back to topic, I have a 2012 Impala LT. I like having 300 horsepower in a family car, and it's pretty much a good fit. I don't like having to hit several buttons and such to be comfortable and get where I'm going. I came back to the Bowtie after having a series of foreign cars, a Pacifica, and a (desperately missed) Crown Victoria Police Interceptor, and so far, I've been happy. Price is right, too....many loaded with options come in the $16-17k range, and a few are GM certified. Chevy did a disservice by making the new Impala a 4 cylinder, which screams desertion to the imported gas sippers...

  • Report this Comment On August 31, 2013, at 2:51 AM, jimatmad wrote:

    Under no circumstances will I click on a video from one of these freakazoids when what I want to know could be easily explained in a written sentence or two.

    I have to keep reminding myself:

    Do not click on Motley Fool car articles.

    Do not click on Motley Fool car articles

    Do not click on Motley Fool car articles.

    Do not click on Motley Fool car articles.

    Do not click on Motley Fool car articles.

    Do not click on Motley Fool car articles

    Do not click on Motley Fool car articles.

    Do not click on Motley Fool car articles.

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