Toyota Gets Aggressive With Its New Corolla

By John Rosevear – Aug 31, 2013 at 3:45PM

NYSE: TM

Toyota Motor

Market Cap

$313B

Today's Change

(-0.91%) -$2.13

Current Price

$231.84

Price as of April 18, 2024, 4:00 p.m. ET

With sharp new styling, and a lower price and better fuel economy than Ford's Focus, the new Corolla makes it clear that Toyota is stepping up its game.

Toyota's new Corolla, shown here in sporty "S" trim, is much more sharply styled than its predecessor. Toyota announced aggressive pricing for the new Corolla this past week. Photo credit: Toyota

Toyota's (TM -0.91%) Corolla is one of the world's best-selling cars, and the company hopes to build on that success with this all-new version, which will be at U.S. dealers soon. The company announced U.S. pricing for its mainstay compact this past week, and to no surprise, Toyota appears determined to offer good value -- and to undercut the Corolla's biggest global rival, Ford's (F 0.17%) Focus.

Will the new Corolla help Toyota regain lost ground in the U.S.? In this video, Fool contributor John Rosevear looks at how the new car stacks up -- and gives his thoughts on whether it will succeed in what has become a fiercely competitive market segment.

Fool contributor John Rosevear owns shares of Ford. You can connect with him on Twitter at @jrosevear. The Motley Fool recommends and owns shares of Ford. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.