Will Ford Ditch Microsoft and Cozy Up With Apple?

When Apple (Nasdaq: AAPL) announced iOS in the Car at its Worldwide Developer Conference in June, the company projected a slide with many of the world's most recognizable car company logos. All the companies on the slide were onboard with incorporating iOS in the Car functionality starting in 2014. 

Eddy Cue unveils iOS in the Car auto partners at this year's WWDC. 

One notable omission was Ford (NYSE: F), which led many to believe the company was content with its Sync entertainment system which is built on Microsoft's (Nasdaq: MSFT) an embedded Windows Automotive operating system. 

Yet, in a recent interview with GottaBe Mobile, Ford's director of Electrical and Electronic Systems said the company hadn't ruled out using iOS in the Car. Instead, they were still evaluating the system and weren't ready to commit to a 2014 launch. 

While Apple trails Android's smartphone global market share by a large amount, its much more popular in the United States where it has around 40% share of the market. With Ford receiving more than half of its sales from the United States and Apple being very dominant in the American market, it only makes sense the company would consider ditching a Microsoft system it has heavily invested in for something that has stronger ties with Apple. 

To see a discussion on the future of in-car entertainment and why Ford is wise to take iOS in the Car seriously, watch the video below. 

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  • Report this Comment On September 01, 2013, at 8:36 PM, notrozer1 wrote:

    If they put that stuff in a car i look at i will not buy it... Unless they give the buyer a choice they can kiss my butt

  • Report this Comment On September 02, 2013, at 12:00 AM, Desktopguy wrote:

    LOL If Ford gets stupid and goes with Apple I would lose all respect for them.

    I don't like Microsoft that much but they have one thing that.

    Apple don't have and that is the PC market and Apple is for spoiled rich kids and liberals that like to show off pretty shiny things that are useless and not in high demand so to say LOL

  • Report this Comment On September 02, 2013, at 12:09 AM, edteked wrote:

    Just more evidence that Microsoft screwed the pooch on it's Windows 8 platform! *NOBODY* wants that monstrosity...not even Ford..Come on Microsoft...do something right for once...listen to your user base. We know what we want, and as evidenced by your XBOX One, you Obviously do not, since you've had to back-peddle every "innovation" you attempted to implement in your flagship gaming platform...if *THAT* isn't evidence enough that you don't know what your customer want, I don't know what is?

  • Report this Comment On September 02, 2013, at 1:01 AM, deasystems wrote:

    If they continue to put Microsoft stuff in a car i look at i will not buy it... Unless they give the buyer iOS they can kiss my butt

  • Report this Comment On September 02, 2013, at 3:29 AM, tombright wrote:

    I'm driving my brand new Ford truck for my business. 27,000 miles and counting. Love it, drive it hard, show it off to clients and vendors daily.

    HOWEVER, Sync is laughably, pathetically bad. Five years behind Toyota if it's a day.

    Interface as if by pimply, penniless 15-year-old PC gamers: Rigid, slow, limited, and even with only a few functions, cannot consistently partner with actual humans.

    Ford PAID Microsoft for the system, or took Microsoft's product placement money just to slap the Microsoft logo on the dash? A loser for Ford either way: Lie down with dogs, get up with fleas.

    Recalls the old Perry Mason courtroom line: Incompetent, irrelevant, immaterial.

  • Report this Comment On September 02, 2013, at 6:19 AM, SwK0212 wrote:

    Although I have not heard of to many problems, at least from the younger people I know who use the system, Ford would be wise to steer clear of Apple. If anything they should team up with Google. That would be a win win for everyone.

  • Report this Comment On September 02, 2013, at 1:17 PM, TrickyFerret78 wrote:

    We have a 2012 ford focus and that SYNC system is INCREDIBLY buggy. Who puts out software/firmware that is like that?? We are still fighting with ford over what can be done with that garbage. Sadly we can't rip it out and get the money back for the upgrade.

    I don't mind other types of OSs, as long as they work with minimal hiccups. That's why I can't wait for apple to integrate with automakers. I have had windows(mobile 5-6.5), android(galaxy II),and iPhones (3g and up)....iOS is by far the most reliable platform(closed system = no kidding its more stable).

  • Report this Comment On September 02, 2013, at 2:54 PM, SRNoyes wrote:

    Ford had an amazing bead start with Sync but it is almost gone. 5 years ago there was nothing even close and it led me to getting a Ford car with Sync. It blew away Mercedes, Toyota, Honda... You name it, Sync was great. 5 years ago.

    The current Toyota system has caught up to where Sync was 5 years ago but Ford has advanced little (I have found Toyota's implementation to be slightly worse than Ford from a usability and command standpoint). Their second major revision was rife with issues and they failed to see the advancements to be made by mobile tech. Tesla has a stunning system light years ahead of the competition. Ford? Stuck in a five year old mindset.

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