A Closer Look at The Washington Post's Valuation

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Jeff Bezos, the founder and CEO of, has just entered into an agreement with The Washington Post Company (NYSE: GHC  ) to buy the newspaper publishing business, including The Washington Post newspaper, the Express newspaper and Greater Washington Publishing, for around $250 million. This divestment makes sense for The Washington Post and enhances the potential value of the company going forward because the newspaper publishing business has become increasingly unprofitable.

Only the cable and broadcasting businesses are profitable

In the period of 2010-2012, the operating loss of the newspaper publishing business ballooned from $(11) million to $(53) million. Although the company has implemented many cost-reduction initiatives in the past several years for this business, it could not offset declining circulation and declining advertising revenue.

The company has only two segments, cable TV and TV broadcasting, that have generated growing profits. In 2012, while cable TV produced $154.6 million in operating income, TV broadcasting generated as much as $191.6 million in profits. When the Washington Post sells its newspaper publishing business, its operating performance will improve because its operations will not reflect the losses of the publishing business.

Kaplan's business took a hit

The Kaplan, Inc. education business still worries investors. In the past three years, Kaplan’s revenue has dropped by more than $600 million due to high dropout rates, high student loan defaults, and tighter U.S. regulatory scrutiny of for-profit colleges since the beginning of 2010. In 2012, Kaplan lost more than $105 million because of goodwill impairment of as much as $111.6 million related to the Kaplan Test Preparation business. Kaplan's largest operation, the Kaplan higher education business, took the largest hit. Higher education assets in the U.S. have become relatively inexpensive, but I personally do not think Washington Post should pursue expansion or domestic acquisitions, mainly because of the uncertain regulatory environment.

However, the hidden gem in the Kaplan business is Kaplan International, with revenue that has consistently increased from $588.8 million in 2010 to more than $764 million in 2012. Going forward, Kaplan should focus on expanding the Kaplan International business, which offers accounting, English courses, and higher education in China, the U.K., and Singapore. This business seems to have a bright future.

What are the cable and broadcasting businesses' values?

Let’s have a look at the two profitable segments, the cable TV and the TV broadcasting businesses. Cable TV generated around $154.58 million in operating profits and around $495 million in EBITDA . Washington Post operates the cable TV business via its subsidiary Cable One, which has 593,600 video subscribers, 459,200 subscriptions to high-speed data service and 184,500 subscriptions to VoIP service as of Dec. 2012.

The leader in the U.S. cable industry is the Comcast Corporation (NASDAQ: CMCSA  ) , which has more than 22 million subscribers and is worth nearly $120 billion on the market. The market values Comcast at around 7.9 times its trailing EBITDA. If we apply the market valuation of Comcast to Washington Post’s cable TV business, the cable TV business should be worth more than $3.9 billion.

At an EBITDA multiple of 7.9, Comcast seems cheap as well. Comcast has just made a strategic move to acquire NBCUniversal in order to have better programming, which could eventually lead to higher ratings and higher CPMs. Investors might like the fact that Comcast has a good history of returning cash to shareholders via both dividends and share repurchases. Its dividend increased from $0.27 per share in 2009 to $0.65 per share in 2012. The company expects to grow its dividend at an annual rate of 20% and execute a $2 billion share buyback for the full year of 2013. At the current trading price, Comcast yields 1.70%, with a payout ratio of only 21%.

For the Washington Post's TV broadcasting business, 2012 operating profits came in at $191.6 million. The business's EBITDA was nearly $205 million. The TV broadcasting business is run by the company's subsidiary Post-Newsweek Stations, which owns six television stations in the US. 89% of its total revenue derived from advertising time to local, regional and national advertisers.

Recently, Gannett (NYSE: GCI  )  expanded its footprint in the broadcasting business by acquiring Belo for around $13.75 per share, at a total transaction value of around $2.2 billion. Gannett nearly doubled its broadcast assets with this acquisition, as the company became the fourth biggest owner of the major network affiliates, with around 30% coverage of U.S. television households. Gannett expects to deliver around $175 million in annual run-rate synergies in three years after closing the deal. About $0.50 per share will be accretive to EPS in the first year. At the offering price of $13.75 per share, Belo is valued at 7 times its trailing EBITDA. If the Washington Post’s TV broadcasting business had a similar valuation, it could be worth around $1.43 billion.

How much is the Washington Post really worth?

If we assign no value to the hard-to-value Kaplan education business, The Washington Post should have an enterprise value around $5.58 billion (including $250 million for the newspaper business), a much higher valuation than its current enterprise value of $4.16 billion. Consequently, it should be worth at least $795 per share, 34% higher than its current trading price.

Looking forward, the Washington Post should improve Kaplan by focusing on the consistently growing Kaplan International business. Moreover, because Washington Post seems to be undervalued at its current trading price, the company might use $250 million from newspaper divestment to repurchase its shares. A repurchase would give existing shareholders more than a 5.8% buyback yield.

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