China accounts for more than half of worldwide sales of Mercedes' top-of-the-line S-Class sedan. The all-new S-Class, shown here, will reach Chinese dealers this fall. Photo credit: Mercedes-Benz
Daimler's (MBGA.F -0.82%) Mercedes-Benz is one of the world's great luxury brands. But in China's booming auto market, Mercedes is an also-ran -- trailing far behind its German rivals BMW (BAMXF -1.21%) and Volkswagen (VWAGY 0.18%), whose white-hot Audi lineup dominates China's luxury-car market.
That lag has spelled trouble for Dieter Zetsche, the former Chrysler chief who now leads Daimler, and he's investing big to try to get Mercedes' China effort back on track. In this video, Motley Fool contributor John Rosevear looks at what Mercedes hopes to get for that investment -- and at the mounting pressure on Dr. Z to close the gap between Mercedes and its rivals.
