How about some soup to go along with your coffee? Campbell Soup (NYSE:CPB) and Green Mountain Coffee Roasters (NASDAQ:GMCR) have announced a collaboration by which the former's signature product will be available in K-Cups, the pods used in Green Mountain's Keurig brewers. In addition to the pod containing the broth, each soup will be accompanied by a packet filled with pasta and a vegetable blend garnish.
The K-Cup packages, collectively branded Campbell's Fresh-Brewed Soup, will hit the market early next year. Initially, they will be available in three varieties, including a version of the soup maker's classic Homestyle Chicken Broth & Noodle.
The new product is an attempt to capitalize on a growing trend. In a joint press release unveiling the new product, Campbell Soup and Green Mountain said: "[S]nacking is a growing behavior among U.S. consumers, with more than half snacking multiple times a day. Consumers are also looking for snacks that serve as mini-meals to satisfy hunger."
Fool contributor Eric Volkman has no position in any stocks mentioned. The Motley Fool recommends Green Mountain Coffee Roasters. Try any of our Foolish newsletter services free for 30 days. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.