Did Apple Just Kiss the High End Goodbye?

By Chris Hill, Michael Olsen, CFA, and David Meier – Sep 10, 2013 at 7:11PM

NASDAQ: AAPL

Apple

Market Cap

$2,614B

Today's Change

(-0.35%) -$0.59

Current Price

$169.30

Price as of April 26, 2024, 4:00 p.m. ET

Was Apple's release of the lower cost iPhone 5C a concession that it can't compete with Android's market share?

The following video is from Tuesday's Investor Beat, in which host Chris Hill and analysts Mike Olsen and David Meier dissect the hardest-hitting investing stories of the day.

Apple's (AAPL -0.35%) much-awaited media event was held today, at which it announced both its next-generation iPhone 5S and its lower-cost model, the new iPhone 5C. But does making a lower-cost model eat into Apple's high-end brand? Was this a concession that Apple can no longer compete with Android phones that are available at several price points? In our lead story on Investor Beat, Mike and David discuss Apple's latest move.

Chris Hill has no position in any stocks mentioned. David Meier owns shares of Apple. Michael Olsen, CFA has no position in any stocks mentioned. The Motley Fool recommends and owns shares of Apple and Google. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.