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Nokia's Shot at Apple Backfires

Nokia (NYSE: NOK  ) isn't afraid to take a colorful jab at Apple (NASDAQ: AAPL  ) , even when its own future is a dark cloud hue of gray.

The meandering handset pioneer posted a shot on Twitter just minutes after Apple announced that its "cheap" iPhone 5C would be available in five different colors.

"Imitation is the best form of flattery," reads the graphic showing off Nokia Lumia's lineup of colorful smartphones. It would have been a good shot if it were accurate. There's just no way that Apple was trying to copy Nokia here. Why would it? Despite Microsoft (NASDAQ: MSFT  ) spending billions to promote Windows Phone as a viable mobile operating system and now ready to fork over $7.2 billion for Nokia's handset business, Mr. Softy's platform is still commanding a meager 4% share of the market.

And it's not as if this is the first time that Apple was willing to spin the color wheel. Anyone remember the original iMac line? What about the eventual iPods? If imitation really is the best form of flattery, the colorful Nokia Lumia devices were actually a nod to Apple.

It gets worse.

Source: @nokia_uk on Twitter.

Just as Nokia was tweeting its uppercut to Apple's midsection, the consumer tech giant was unveiling the beefed-up camera features of the new iPhone 5S. 

The new iPhone 5S will hit the market a week from Friday with an all-new 8 megapixel iSight camera that features a larger aperture and sensor for better pictures. There's also what Apple calls True Tone flash that adjusts color and intensity to make flash photos appear more natural.

The strongest selling point for Nokia's Lumia line has been its camera. Lacking the same kind of app developer support as iOS and Android, Nokia has made it a point to emphasize its camera. It's no surprise that the latest ad where Samsung and iPhone owners are battling one another at a school play that the cool Lumia owner is taking pictures from the back. 

Is the new iPhone 5S camera better than what Lumia has to offer? That is going to be open for debate, largely because of the different features being offered. However, the dramatically improved camera in the iPhone 5S is going to make Lumia's voice a little quieter here. 

I guess imitation is the best form of flattery after all.

Say cheese, Nokia.

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Read/Post Comments (21) | Recommend This Article (3)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

  • Report this Comment On September 10, 2013, at 10:55 PM, matthewluke wrote:

    If you told me yesterday before the Apple event that people would be talking about Nokia and Nokia phones, I would have said that was crazy.

    But today after Apple had their major iPhone announcement, tech sites and investing sites are talking about the Nokia tweet and have pictures of Nokia phones in their articles. Obviously the major the articles today about the new iPhones (as they should be), but the fact that people devoting whole articles about Nokia seems like a good moral victory.

    Whoever was responsible for that tweet should get a promotion. That or a job at at Apple.

  • Report this Comment On September 10, 2013, at 10:57 PM, matthewluke wrote:


    *Obviously the majority of the articles today are about...

  • Report this Comment On September 10, 2013, at 11:09 PM, chilero wrote:

    I don't think that backfired at all. It was brilliant and got the interwebs buzzing. Nokia grabbed a lot of attention at Apple's expense, on Apple's big day.

    Good job Nokia.

  • Report this Comment On September 11, 2013, at 12:34 AM, YoMagnets wrote:

    A shot fired over your head Rick. So much over your head that you got sucked right into writing and talking more about Nokia than your Apple fan club. If you're not careful, and keep listening to Nokia, you may actually learn something about technology. You'd be an outcast on your fan boy sites.


  • Report this Comment On September 11, 2013, at 1:25 AM, kyrifles wrote:

    It's kind of amusing how the author writes an assertion in the headline and then completely fails to demonstrate how his assertion is true.

  • Report this Comment On September 11, 2013, at 1:40 AM, donjuande wrote:

    I go to the University of California at Irvine. I have a Nokia Lumia 41MP Phone. People always stop and ask me.. is that the new phone? Is it the windows phone? Is that the 41MP phone? It's that Mega phone isn't it? Let's use your phone to take the picture. I can't wait for my contract to end so I can get that phone. Where can I get that phone? Is it on Verizon? Is it on t-mobile? When I see other's with the phone it is an automatic bond. I am very happy with my phone.

    I like the tweet that Nokia sent out. I think Apple is an old fashion copy cat.

  • Report this Comment On September 11, 2013, at 2:36 AM, lee654 wrote:

    LOL,The Winner is Nokia !! Long & will buy more of Nokia & Apple !

  • Report this Comment On September 11, 2013, at 3:20 AM, kkalaawi wrote:

    the author missed the bigger picture: it's not just about copying colors, but also copying the business model: have a colorful almost feature complete phone that you sell to the masses and a high end phone that is your showcase. this is what Nokia does with the Lumia 1020, but their bread winner is the 520/620.

  • Report this Comment On September 11, 2013, at 4:00 AM, ajaykc wrote:

    Oh boy!! If Motley fool and all the financial website tout about stock price movement in a particular direction is a tell then market has VOTED with its money.

    NOK >> up up

    APPL >>down down.

    Wow!! Market can't get enough of apple but still it doesn't work. It keeps going down.

  • Report this Comment On September 11, 2013, at 4:20 AM, Justice007 wrote:

    This is the kind of dumb article you get when a so-called journalist writes as a "fanboy" instead of an objective professional. I truly wish the SEC would take a look at the relationship between some of these tech sites/journalist and Apple. A good portion of these them exist seemingly to pump up the stock price of Apple at all cost.

  • Report this Comment On September 11, 2013, at 6:35 AM, robmxa wrote:

    Love my process A Yellow 1020 and NO we will not be even slightly less vocal about how much better Nokia's camera quality is than Apple's.

    Should not even be discussed in same category.

  • Report this Comment On September 11, 2013, at 7:21 AM, ddeeds wrote:

    "Should not even be discussed in same category."

    Actually, they should. I finally saw a pair of 1020s over the weekend. They were being used at a skating rink at a birthday party. The phones were unable to capture anything in the rink without a flash. With a flash they drastically changed the color of what was in the background. I was not impressed.

  • Report this Comment On September 11, 2013, at 7:51 AM, Justice007 wrote:

    We believe you so much ddeeds. Which coffee shop would you be at today?

  • Report this Comment On September 11, 2013, at 8:06 AM, Bull683 wrote:

    Thanks to the author anyone who was unaware of the tweet now became aware (but see below). I also watched the smug reporters on Squawk Box Europe (SBE) last night bemoan Nokia as well. They essentially claimed that Nokia "Hit below the belt!" Unfortunately, and based on a very low Twitter following, nobody watches the show so the laments fell on deaf ears. Finally, there was this article on SBE headlined "Nokia's tweet taunt of Apple goes viral". Oh well, any press is good press.

  • Report this Comment On September 11, 2013, at 8:12 AM, jdmeck wrote:

    People are stupid and have short memories. As the story said, "Apple was the first to offer color choices." I will be laughing at Micro/Nokia all the way to the bank.

  • Report this Comment On September 11, 2013, at 10:03 AM, toph36 wrote:

    Nokia's Shot at Apple Backfires? Maybe not, it got you to write this article didn't it? Clearly Apple is copying Lumia phones by using all the colors. Not to mention the "flat" design of iOS 7, which is a trademark of Windows Phone. WP is slowing gaining on iOS and Apple knows this. It is "foolish" to think that they just came up with this ideas on their own. Didn't Samsung get in trouble for copying Apple? Of course this stuff happens. Why can't you give Nokia their due? You probably think that Apple invented the smartphone and tablet! Re-imagined them - yes, new concepts - no! I will give them the App store concept, all Apple there. Then Google and Microsoft, among others, copied them!

  • Report this Comment On September 11, 2013, at 11:06 AM, selboury2013 wrote:

    no matter how you try to spin it, Nokia's tweet is pure genius!

  • Report this Comment On September 11, 2013, at 2:03 PM, havoc007 wrote:

    lets see, Apple has a 8 Mega Pixel camera and Nokia has a 41 Mega Pixel camera... case closed.

    sort of like those annoying AT&T commercials... "less is better"

  • Report this Comment On September 11, 2013, at 2:11 PM, dortyboy wrote:

    Obviously the person who wrote this article is an idiot and clearly and apple fan. But thanks for promoting Nokia. Who employs these idiots?

  • Report this Comment On September 11, 2013, at 2:50 PM, BUTTONWOOD27 wrote:
  • Report this Comment On September 11, 2013, at 5:16 PM, jvgfool wrote:

    I saw where Apple copied the Windows Pocket PC and its finger print reader. Cutting edge stuff.

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