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The Real Reason Toyota Camry Sales Jumped

Toyota's Camry had been losing U.S. market share in a big way, but that suddenly changed in August. Photo credit: Toyota

Toyota's (NYSE: TM  ) Camry has been the best-selling car in America for a while now, but 2013 hasn't been its year. Through the first half of the year, Camry sales were actually down almost 3%. Fresh rivals from Ford (NYSE: F  ) , Honda (NYSE: HMC  ) , and Nissan (NASDAQOTH: NSANY  ) looked to be eating Toyota's lunch.

But suddenly in August, Camry sales were up almost 22%. What changed? The answer turns out to be pretty simple: Toyota resorted to one of the oldest tricks in the auto business. In this video, Motley Fool contributor John Rosevear looks at Toyota's new determination to "defend" the Camry -- and at what that's likely to mean for Ford and Toyota's other rivals.

It's one of the most ambitious projects in Motley Fool history. The Fool's best investment analysts are on a mission to uncover the crucial factors to watch for every publicly traded company, and a report on Ford was just released. These insights are critical to understanding Ford's future, so access your free report by clicking here now.

Read/Post Comments (5) | Recommend This Article (1)

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  • Report this Comment On September 10, 2013, at 8:02 PM, 18RC wrote:


  • Report this Comment On September 10, 2013, at 9:57 PM, cabslach wrote:

    Another reason for Camry's surge is the three year or 35,000 mile servicing plan that is being offered now.

  • Report this Comment On September 10, 2013, at 11:10 PM, elvisghaw wrote:

    Defeat Toyota.

  • Report this Comment On September 10, 2013, at 11:13 PM, kca124cain wrote:

    3yr 35,000 mile servicing plan? Really/ Most dealers throw in things like that all the time.

  • Report this Comment On September 10, 2013, at 11:19 PM, kca124cain wrote:

    When you are a close #1, it is quite common to see shifts, especially in cars, where a competitors new model has advanced features.

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