You'd Never Play This Game at a Casino. So Why Invest Like This?

Let's say you're in a casino in Vegas or Atlantic City, and you see a new card game. Here are the rules:

  • Every card carries a different value, and the value changes constantly -- usually with no relation to the value you "bought" the card for.
  • The other players are located at other casinos around the world, not at the table with you, so you have no way to predict what they will do.
  • To win, you have to guess what those other players are going to do in the short term to affect the value of your cards.

While this may sound like a pretty stupid card game, it's not that far removed from how many people actually "play" the investing game. Let's talk about how trying to time the market is usually a losing game and how it causes us to miss out on real opportunities.

It's rarely what we expect
While I certainly don't intend to make light of the incident, the December 2012 tragedy at Sandy Hook Elementary presents us with a nearly textbook example of how reacting to the market can lead to painful losses. Take a look at this chart:

ATVI Chart

ATVI data by YCharts.

Activision Blizzard (NASDAQ: ATVI  ) makes a number of violent games, including its Call of Duty franchise, which heavily features realistic combat and military-style weapons. The market's reaction to the Sandy Hook shooting largely owed to fear of potential repercussions against video game makers, and it was mostly unfounded. Here is what Activision shares have done since the end of December 2012:

ATVI Chart

ATVI data by YCharts.

One of the biggest risks of selling when a stock is falling (especially if it's falling for potentially unfounded reasons) with the plan to "get back in" after it bottoms out is our natural impulse to "anchor" on the price we sold at. Activision shares bottomed out around $10.60. By the end of January, Activision shares had rebounded and then some; investors who were trying to get back in at a lower price were left out in the cold. And it gets even better. Here's what Activision has done so far this year:

  • On Feb. 7, Activision announced the earnings per share grew 27%. Shares rose more than 11%.
  • On July 25, Activision announced that it (along with an investor group) was acquiring the majority of Vivendi's controlling stake. Shares went up almost 20% in the next three market days and are still up more than 12%.

Anchoring on that price back in December would have meant missing out on a market-crushing 50% return in less than a year. And here's the key: The return was a product of sharp execution and a strong management team, led by CEO Bobby Kotick, focusing on strengthening the business.

Industry trends versus a market overreaction
Gaming peers Electronic Arts (NASDAQ: EA  )  and Take Two Interactive  (NASDAQ: TTWO  )  also saw share prices fall after the Sandy Hook tragedy, and both are up significantly since -- more than 40% for Take Two and 78% for EA: TTWO Chart

TTWO data by YCharts.

Take Two's stock price has risen on consistently strong results over the past year, with earnings and revenue up significantly on the strength of a number of hit games and the increased profitability of its growing digital distribution. Simply put, the business is performing well, and any concerns about a backlash against its games were both premature and unfounded. They also ignore the strength of Take Two's sports franchises, including NBA 2K13 and Major League Baseball 2K13.

Similarly, EA's stock price has risen on the company's improved business performance, dwindling losses, and shift from packaged distribution to digital fulfillment, which is having a strong positive impact on the bottom line. And while one could point out the disparity between GAAP and non-GAAP figures in the company's annual and quarterly reports, digital distribution is more profitable and has strong consumer appeal.

Don't get caught up in the hype
Much like the farcical card game at the beginning of this article, investing with a short-term focus will result in erratic and typically poor performance. Keeping a long-term view, however, changes the game. While the near future will always experience irrational swings, that volatility smooths out over long periods of time, and the shares of well-run business will trend steadily upward.

So step away from the table and keep your eye on how the businesses you own are performing. In time, you'll be glad you did.

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Read/Post Comments (4) | Recommend This Article (3)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

  • Report this Comment On September 10, 2013, at 12:56 PM, TelsaRowe wrote:

    MLB 2k is not a "strong" sports franchise. Its terribly weak, a money loser and will like be discontinued. It would have been more astute to mention WWE 2K instead. You have to get your information right because when informed and serious investors read something erroneous like that we discount the entire article and assume the author is a lazy misinformed amateur.

  • Report this Comment On September 10, 2013, at 1:26 PM, throwintre wrote:

    I made 40% on TTWO and sold. My short term goals included making money to help buy a house. That's right I'm "gambling" with "house" money. I kept my focus on the goal and walked away with more "house" money. I would've made even more if I didn't sell but I also wouldn't be house shopping right now. Everybody has different investing goals and ideas but as long as you're making money then who really cares right?

  • Report this Comment On September 10, 2013, at 5:32 PM, Kurt95827 wrote:

    This article fails to mention Take Two's biggest game release of the year, GTA 5. It currently holds the top spots for most pre-sales in the U.S. and U.K. (probably Japan, too in October). Keep in mind this is a 360/PS3 only simultaneous release. As we've already seen with EA, the Madden franchise has already under-preformed with gamers waiting for the new consoles. Take Two is extremely smart in NOT scheduling a release for their game on XBox One and PS4 right now. It guarantees better sales and prevents gamers waiting for a possible next-gen release. Following new consoles, the gaming industry as a whole will be in a slow period as gamers reduce their game purchases in lieu of upgrading hardware in the near future.

  • Report this Comment On October 12, 2013, at 6:43 AM, aprofile wrote:

    If you know anything about gambling or even have got at any time arrived foot or so inside a casino, it’s rather obvious that the odds are usually simply the property. Which is, if you don't take place to have an accomplice operating in the casino that’s capable that will help you defraud. <a href="" rel="follow">ggovernorpoker</a>

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