Overall retail sales were up a seasonally adjusted 27.6% year-over-year to 27,852 vehicles in August for the Jaguar and Land Rover brands combined. The company reported a 15.4% fiscal-year-to-date increase (April to August) compared to the same period last year. Jaguar sales have soared, with a seasonally adjusted 91.7% YOY leap for August and a 43.8% YOY jump in the fiscal-year-to-date period. . As Land Rover continues to switch older models off the lot, sales managed relatively minor 18.1% gains for August, and 10.4% gains year-to-date.
Total Jaguar sales for August were 5,405 while Land Rover clocked in with 22,447.
On a country basis, China is the biggest and fastest-growing market for Jaguar Land Rover, with sales in the April to August period up 21.5% year-over-year to 35,847 vehicles. (That number is mostly Land Rovers, but the Jaguar portion jumped 123% year over year to 6,734.) North America and Europe each accounted for around 29,500 units, but their respective 19.9% and 1.5% growth doesn't come close to China's numbers.
While China is the biggest country on the block, Asia Pacific sales continue to point Tata east for its earnings. Sales are up 38% this year, with strong numbers for both Jaguar (+30%) and Land Rover (+40 %).