This New Xbox One Ad Shows Exactly Why It Will Sell Like Crazy

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Microsoft (NASDAQ: MSFT  ) is out with a new ad for its upcoming video game console, the Xbox One. The ad, which runs a full 30 seconds, ignores the Xbox's video game capabilities entirely. Naive viewers, unaware of the Xbox brand, would have no idea that the Xbox One was even capable of playing video games.

Instead, Microsoft has chosen to focus on the device's TV capabilities -- and here, the Xbox One shines. Although Microsoft may have driven some of its core gaming customers away, the Xbox One is likely to find itself in the homes of both gamers and non-gamers alike.

Xbox One and Fantasy Football
Fantasy sports are big business. According to the Fantasy Sports Trade Association, well over 33 million people play, and they spend almost $2 billion a year to do it. When you add in the cost of complimentary services (like DirecTV's NFL Sunday Ticket) fantasy sports may generate $5 billion per year. Fantasy Football represents the vast majority of that spending, as it has almost 80% of the total fantasy sports player base.

It is that crowd that Microsoft has chosen to sell its Xbox One to.

The ad (which can be viewed on YouTube) shows various groups of people watching NFL games with the Xbox One. By attaching the device to their cable box, Xbox One owners can enjoy an enhanced viewing experience. For NFL games, Fantasy Football players will see their team's updates highlighted alongside the current game.

Of course, it isn't just the NFL -- this feature also works for other sports, like the NBA, and the even non sports fans will get some value from the Xbox One's TV features. Using the included Kinect, Xbox One owners can control their TV with voice commands and hand gestures, in addition to receiving personalized show recommendations and trending programs.

Gamers are a niche market
Members of the gaming community have criticized Microsoft for some of the decisions it's made in regards to the Xbox One. In fact, Microsoft has been forced to backpedal, altering some of the Xbox One's features prior to its launch.

But console gamers are a niche market. From its launch in 2005 to this past June, Microsoft sold less than 80 million Xbox 360s. For comparison, almost 240 million TV sets were sold last year -- and that was down from 2011.

So far, Sony (NYSE: SNE  ) has steadfastly pushed its upcoming PlayStation 4 as the premiere gaming machine -- that's won it accolades among core gamers, but that market is increasingly irrelevant. Nintendo's Wii -- despite being far less powerful than its competition -- was able to outsell both the PlayStation 3 and Xbox 360. The Wii's innovative controls appealed to casual gamers, and endeared it to consumers who would've otherwise never bought a video game console.

Sony could follow with a TV strategy of its own
Obviously, Sony has been making TVs for decades, and its high-end Bravia TVs do offer smart TV features, though these pale in comparison to what Microsoft is offering with the Xbox One. Still, Sony could be planning to work its PlayStation into its larger TV strategy in the near future.

The Wall Street Journal reported last month that Sony has reached a preliminary deal with Viacom to carry its channels over the Internet. Sony plans to launch an Internet-based paid-TV service next year, allowing consumers to beam channels directly to Sony's devices, including its PlayStation.

In addition, Sony recently unveiled the PS Vita TV, a tiny, sub-$100 device that plays PlayStation Vita games, streams online video content, and syncs with the PlayStation 4.

Will consumers pay $500 for a set-top box?
But while TV features could make both consoles attractive to non-gamers, price tags stand as an obvious challenge. The Xbox One will retail for $499, and to access its online features, owners will have to subscribe to Xbox Live ($60 per year). That's a significant hurdle.

Still, there's evidence that consumers are willing to shell out big bucks for premium TV interfaces: Consider TiVo (NASDAQ: TIVO  ) . The company's latest DVR, the Roamio, starts at $199, and a full-featured Roamio Plus retails for $399. In addition to that, TiVo owners have to pay a $15 per month subscription fee ($180 annually).

TiVo remains a small company with a base of subscribers in the single-digit millions. Last quarter, it added just 212,000 subscribers. A TiVo spokesman told me the Roamio could add several hundred thousand more subscribers in the near-term, but that's still a drop in the bucket compared to the millions of Xbox Ones Microsoft is hoping to move.

Still, Xbox One offers far more features than the Roamio, and TiVo lacks Microsoft's advertising budget. If there's a group of consumers willing to shell out for the Roamio, then there's obviously some consumers out there who will buy the next Xbox for nothing more than its TV capabilities. 

Consoles aren't just for video games anymore
If nothing else, Microsoft's new ad is proof of an emerging trend: video game consoles aren't just for gamers anymore. By focusing on its non-gaming capabilities, Microsoft has targeted the Xbox One at the general, non-gaming public.

In the end, that could result in significant sales, as there are far more non-gamers than there are gamers.

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Read/Post Comments (49) | Recommend This Article (5)

Comments from our Foolish Readers

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  • Report this Comment On September 11, 2013, at 9:50 PM, Zatannux wrote:

    I think you're still missing the big picture. Cable subscriptions numbers are dropping like leaves on a dying tree, the PS4 will have a wide range of TV options (as you stated), entertainment apps such as Netflix/Amazon/Hulu doesn't require the console's monthly subscription fee on the PS4 (meaning no PS+ required), and the kicker is aside from the football stuff and direct connection to your cable box; the PS4 does everything Xbone does for 100$ less. Having said that, us Americans love our football. That will help move a couple hundred more consoles, I guess.

  • Report this Comment On September 11, 2013, at 9:52 PM, SmokeyMcJoint wrote:

    "It isn't about gaming."

    Which is exactly why I won't be purchasing the new Xbox.

    I don't want a TV box, i want a gaming system, Microsoft has decided that's not what they want to do with the "One" which is their prerogative but it means that they are losing a loyal client in me.

    Sony on the other hand, seems to see this void left by the "One" and is shooting to give gamers what they want: VIDEO GAMES!

  • Report this Comment On September 11, 2013, at 10:08 PM, JaredM80 wrote:

    I'm sure the majority of those who just don't like or care for video gaming know the xbox is a gaming console so knowing this and not caring for video games would it be safe to say that even with the tv feature would they care enough to buy it knowing full and well it's still a gaming console at heart?

  • Report this Comment On September 11, 2013, at 10:26 PM, deputyspade wrote:

    Video game consoles are for VIDEO GAMING! TV features are not the main selling point of video game consoles, nor should they be. Look at the overwhelming amount of thumbs down of that xbox one ad on youtube. It's pretty obvious people aren't too excited about the non game features. None of these features will work outside the US either.

  • Report this Comment On September 11, 2013, at 10:35 PM, joekenorer wrote:

    I have a DVR that works fine, my PC does everything and out performs both consoles, does whatever Xbox one claims with skype and anything else, is easily upgradeable for the fraction of the price of a new console (or DVR) and it only cost me $900. I'm set and good on all fronts for well into the generation of gaming AFTER the PS4 and Xbox one.

    I just don't see why people still buy into the console scam other than lack of information.

  • Report this Comment On September 11, 2013, at 10:40 PM, RiddleofSteel wrote:

    Motley Fool playing the part of the Fool well, once again. Please stay away from writing ANY articles in regards to gaming. You have zero credibility and anyone who reads your articles regularly knows what you are shilling.

    Gaming is not a niche market, and comparing last generation console sales vs the newest generation is like comparing used 2006 Toyota sales vs the new 2014's.

    You guys have done so well over the last couple of months, but your overwhelming urge to shill out your mobility and cloud games mantra was just too much. We all know that you guys are in the business of pushing and selling mobility and cloud based apps, so please, stop embarrassing yourself.

  • Report this Comment On September 11, 2013, at 11:00 PM, gearsofwarking wrote:

    "console scam"

    Joe Kenorer, you must be an idiot. People buy consoles for a reason. They want to put the game in and play, they don't want to deal with a bunch of crap. They can also trade in their games, not to mention a console costs way less than a gaming computer, hundreds of dollars less

    I guess it's a "scam" because you spent 900 dollars to play the same games that you could play on a PS4, while spending 400? Who's the idiot now?

    Anyway, The Xbox will not sell very many units. Nobody trusts them anymore

  • Report this Comment On September 11, 2013, at 11:20 PM, titan920 wrote:

    Game Consoles stopped being about just the games with the original PlayStation. CDs, DVDs, and then Blue Rays, PlayStation has always been built to provide media and gaming features. The mere fact that the PS3 is the number one Netflix streamers says a lot too. Sorry it's just seems like it's a good idea to now incorporate cable too.

  • Report this Comment On September 11, 2013, at 11:32 PM, talon444 wrote:

    Since when is a commercial proof of any trend that "consoles are not just for gamers anymore"? It is only proof they are targeting non-gamers.....definetely not proof they will buy. I mean if an advertisement was "proof" then microsoft p"proved that tablet users wanted an interface reminiscent of AOL 25 years ago....the sales sure are not backing it up though.

    My opinion is both consoles will sell well as entertainment devices....not just gaming devices, but I am not so foolish to think I have proof until we see sales significantly outpace the previous generation for a couppe years...until that point it is opinion and speculation.

  • Report this Comment On September 11, 2013, at 11:34 PM, jcan1701 wrote:

    No, Xbox one is a flop. And its not because of the cable features. The cable features are cool, but not worth the expense. The reason it will flop is because many people are refusing to buy it with the Kinect. They made the mistake of buying the Kinect for the 360 and then barely used it. The other reason is that the few who know and understand computers realize that the Xbox one will be running 3 operating systems at once, using only DDR3 Ram. (One is Windows 8, One for the Kinect, and the last one for the cable box features). PS4 will be using DDR 8 (that is right!! 8) Ram, and only 1 OS. So you tell me which one is going to perform better and faster on games? (They both have the same mobo and processor chip, just different RAM and architecture)

  • Report this Comment On September 11, 2013, at 11:49 PM, punkfmly2 wrote:

    Guess what ? NFL is a 6 billion dollar a year industry. You can spend well over 200 on just a pair of tickets not including food drinks etc . Microsoft is trying to tap a new market. "the casual gamer " who will buy just for those features alone ! Fantasy football ? Have you seen all of the fantasy ads? How many co workers or friends that you guys know follow some sort of league? You dont think they would pay to have those features ? its simple . All the gamers that complain and cry about the One not just being a game console need to stop complaining No one is making you buy the device. Buy Sony and just play your games. Beware of buyers remorse only because you are buying to stick it to microsoft . I have been playing games since i could remember . Guess what ? i watch football and have a fantasy team ! I for "one" will be looking forward to the new console with the new features. Oh and by the way last i checked , The game developers are the one who create the games not just microsoft .

  • Report this Comment On September 11, 2013, at 11:50 PM, spinod wrote:

    Gamers are a niche market? Remember Sony when they first did the PS3? Higher price, why? Because "it does everything." When did PS3 finally start selling? When they dropped the price and focused on gamers.....

  • Report this Comment On September 11, 2013, at 11:53 PM, Burstedbladder wrote:

    ha! It's all about sports and watching tv thru an overrated and overpriced Microsuck Xbox.

    I don't even give a ratazz about sports, and my Netflix box and internet is all I pretty much need.

    Oh, btw, I still play my N64, Super Nintendo, Game Cube and Nintendo systems. Those were actually the good ole days of gaming.

    All these overpriced playing systems are not for me. The systems are not just overpriced, but the games they make today are pretty much krappi as well.

  • Report this Comment On September 11, 2013, at 11:56 PM, mokubex wrote:

    i already have a pc,tablet and smart tvs, gta5 is coming out for ps3, i can stream movies online for free on my pc and by extension my tvs, and as we all know multiplayer gaming is free on the ps3 i have absolutely no reason to buy the xbox one

  • Report this Comment On September 11, 2013, at 11:59 PM, mokubex wrote:

    they dont care about gamers they just want to make an x pod to compete with apple.

  • Report this Comment On September 12, 2013, at 12:03 AM, MaximummDamage wrote:

    I have yet to see why I should buy the Xbox 360 or PS3 let alone the new consoles. There is nothing they can do that my pc can't do better. As far as streaming, my blueray player can do that and I'm sure when I replace my tv the next one will do it too.

  • Report this Comment On September 12, 2013, at 12:28 AM, alexvidal22 wrote:

    I currently am and have been since the playstation 1, a Sony console "fan". I will be buying the ps4 because i love sony but the first console to give me football (not american football..what you call soccer i believe)...i will switch without even blinking an eye! But if not then i will remain Sony forever regardless of anything else.

  • Report this Comment On September 12, 2013, at 12:54 AM, lynnjynh9315 wrote:

    Oh boy, where to start?

    Comparing Microsoft's 360 sales to ALL TVs from ALL manufacturers is foolish, and you know it.

    The Xbox One is a video game console, and if it cannot attract its core customer base, Microsoft is in for a world of hurt. Marketing consoles to non-gamers has been tried MANY times before (PS2 as DVD player, PS3 as blu-ray) and it has never really worked. $500 is just too much to pay for a video box.

    Video Games can't be called a niche-market when 1. over half of the homes in the U.S. have a video game console, and 2. the industry continues to grow every year as the next generation, bred on gaming, shuffles toward adulthood.

    Additionally, Nintendo has already felt the burn of marketing a console to casual audiences who eventually lose interest... their stock has plummeted after the Wii U launch. Microsoft should be paying attention to that.

    Finally... the PS4 has nearly all of the features that the Xbox One has, and its cheaper, delivers as a gaming system, and has stronger advertising. Microsoft is still fumbling over their disastrous E3 debut... this is just them trying to salvage their marketing campaign.

    P.S. Since the article is so clearly biased, with you kissing Microsoft's booty, EVERYONE is going to assume you were paid to write this.

  • Report this Comment On September 12, 2013, at 12:54 AM, koolbig360 wrote:

    To all who complaining! First off both ps3 and xbox 360 stopped being just game console, as soon as they put netflix on it! Hint why xbox360 had it first, than later sony got it lol. Now they both got freaking apps and s**t. If they were just gaming consoles they wouldn't be putting YouTube, internet browser, vudu, hulu, and all the rest of the s**t(ect). Plus both will be lol cheaper if it didn't have all that stuff. So pull Ya'll pants up and stop crying!!

  • Report this Comment On September 12, 2013, at 1:04 AM, GuitarJim wrote:

    Did this guy actually compare the XBox One to a TiVo???

    After many years of sales, the TiVo has a subscriber base in the single digit millions. Any game console with an installed base the same size after that much time would be considered a mega flop. The Wii U has shipped nearly 4 million units since it was released, and it's widely regarded as a monumental disaster - a corporate face plant of epic proportions.

    Microsoft has grossly overestimated the value of their system to non-gamers. I predict the XBox One will be stillborn.

  • Report this Comment On September 12, 2013, at 1:33 AM, chrismireya wrote:

    @ Zatannux:

    You're being very factitious. The PS4 cannot (repeat: CANNOT) do all of the things that the Xbox One can do (let alone for $100 less).

    Not only is the PS4 extremely limited with its number of apps, but it doesn't have Skype voice/video calling, ORIGINAL programming (like Steven Spielberg's HALO live-action series), a potential cable/satellite DVR, hands-free motion and voice control, a Kinect 2.0 HD camera/depth perception system with heart monitor, HD microphone capabilities, 4K ready gaming, and several other features of the Xbox One.

    The PS4 is a great system -- but don't try to mislead others about the Xbox One in some misguided effort to make the PS4 seem inherently better for less money. They are BOTH great systems -- and both will likely sell well to their prospective audiences.

    This is not a war. It is simply two different corporations trying to market two different consoles to different types of potential customers.

  • Report this Comment On September 12, 2013, at 1:55 AM, warpalakol wrote:

    Wow X-box One is becoming a glorified Cable Box.

  • Report this Comment On September 12, 2013, at 2:03 AM, JoeLemon wrote:

    Why would anyone want to plug there cable box into the xbox? Why not just use the cable box as the cable box. The xbox doesn't even have a DVR.

    If I want football stats I can use my ipad and go to Are you trying to tell me that xbox is going to have some super secret stats that the NFL doesn't know about? If they do I don't care.

  • Report this Comment On September 12, 2013, at 2:17 AM, Bunnyking77 wrote:

    The PS4 is $100 cheaper is 30% more powerful, does the same stuff and didn't insult it's core audience.

    Sony's consoles do not have a history of failure like the XBOX360's 54% fail rate and comes with 18 or more free games.

    So really... Anyone still pushing the XBOXone just has battered wife syndrome.

  • Report this Comment On September 12, 2013, at 2:24 AM, Cyfy wrote:

    Reading the first paragraph of this article tells me the writer does not know much about PS3, let alone what PS4 will offer. NFL Sunday Ticket has been on PS3 for at least 2 years!

  • Report this Comment On September 12, 2013, at 2:24 AM, ShaneMarsh wrote:

    Can the Motley Fool stop pushing the Xbox One purely because it owns stock? None of the features that it thinks will move the stick in terms of sales for the Xbox One are all that unique. You can get the same experiences easier and cheaper and in a variety of more convenient methods. And the comparison to TiVo is moronic- single digit subscription numbers! If the Xbox One does anything close to that, it will be considered one of the worst console flops of all time.

    If the Motley fool can't see the writing on the wall for the One, then it really does earn it's name.

  • Report this Comment On September 12, 2013, at 2:26 AM, Bunnyking77 wrote:

    Gaming isn't irrelevant, it is bigger than Hollywood.

    GTAV is the biggest production of all times and it's going to show you just how gaming is mainstream.

    Gaming went mainstream about a decade ago.

  • Report this Comment On September 12, 2013, at 2:33 AM, vortex51x wrote:

    "Gamers are a niche market". What about video games is "niche" anymore. Games are mainstream global video game sales surpass major film profits now. Nothing niche about being the world's most profitable medium. Also why would "casuals" want a more convoluted unknown product that cost extra. Just because it better then a current SMART TV doesn't mean people want the extra hassle. Laserdisc and Betamax found that out. Just like Smartphones killed PDA's and calendars, the XBOX is to be used on the devices it competes with? Regular people are just going to fawn paying an extra $500 dollars for an extra gadget when their Smart TV or better yet easy everything an expensive restricted Xbox can. Yeah that screams success. All those fantasy players do all their activity on their smartphones.

    Well love to come back here on XBOX launch day and Christmas to rub their dismal sell numbers to you.

  • Report this Comment On September 12, 2013, at 2:57 AM, baneful wrote:

    "It isn't about gaming." Yeah that's the fuc**** problem."

  • Report this Comment On September 12, 2013, at 2:58 AM, SlipMcCokken wrote:

    Henry Ford once said, "If I had asked the people what they wanted, they would have asked for a faster horse." Everyone knows the Xbox is a gaming system. If you are a real gamer you also know what games are coming out and have watched the trailers.

    Microsoft has a vision of the Xbox appealing to more than just the gamers and doing more than just playing games. It's like putting a JBL Sound system in a Ferrari, we all know the Ferrari is a fast car, the sound system is a nice add-on that enhances the experience.

  • Report this Comment On September 12, 2013, at 3:31 AM, deputyspade wrote:

    I have a smart tv that cost about the same as Microsoft is gonna charge for their xb1, and it doesn't keep all its apps, like Netflix, behind a paywall, like Microsoft does. In fact Micrsoft's consoles are the only devices that keep apps you already pay for behind a paywall. Casuals are not gonna pay $500 for this thing when they can access the same stuff without paywalls elsewhere. Nintendo dropping their console to $299 and the PS4 being at $399 will further hurt xb1's sales.

    After the xbox fanboys and resellers buy up all the pre-orders, will casuals actually buy the xb1 in large numbers after it launches on Nov 22nd? I doubt it seriously! Microsoft will be spamming the airwaves with xb1 ads the next few months to try to convince people to buy it though. As we've seen with their Surface tablets, Zune, windows phones and Bing, massive ad budgets don't always equate to sales.

  • Report this Comment On September 12, 2013, at 4:14 AM, ShadowOfTheVoid wrote:

    "Motley Fool owns shares in Microsoft." A-yup. That explains this piece of click-bait.

    The Xbox One will not sell to non-gamers. Who in their right mind will spend $500 (plus $60/year for XBL Gold) on a glorified set-top box? There might be a tiny handful of well-off people who buy one out of pure curiosity, but the average consumer will not touch this thing unless they have a gamer in the house. Not when there's plenty of far less expensive options. Smart TVs are becoming more common. Smart Blu-ray players can be purchased for $150 or less. You can buy a set-top box (e.g., Apple TV or Roku 3) for $99. Many consumers already own at least one of these things, and if they don't they still have PCs. There are far more cost-effective ways to get access to Netflix, Hulu, Facebook, Skype, etc.

    What does the XBO offer to non-gamers that justifies the $500 asking price? It's not a substitute for a cable box; to use the cable guide features you need a cable or satellite box (and subscription, of course). All it does is allow for watching cable TV on the same AV input as the Xbox itself, and as far as anyone knows this only applies to live TV, not to mention it has no built-in TV DVR, so you probably have to switch AV inputs to watch DVR and on-demand programs. As for voice/gesture controls, they aren't qualitatively better than a regular old remote control. There are a few exclusive apps, but again nothing that makes this a must-have. For a few minor and arguably trivial conveniences and a few exclusive apps, the $500 asking price is too much for the average non-gaming consumer. I guarantee you that 99.9% of XBO sales will be by or for gamers. That limits sales to non-gamers at no more than 100,000 by the end of the eighth generation ten years from now, which is a piddling number, and nothing that would generate enough money to cover the costs of marketing to non-gamers.

    And speaking of gamers, they are not a niche market. They are an ever-expanding demographic. Hardware and software sales every generation have been higher than the previous. In the 8-bit era the NES and Master System sold 75 million units combined. Combined sales of all home platforms have grown by 30-50% each subsequent generation. The 360, PS3, and Wii have sold over 250 million units combined (78 million each for the 360 & PS3, 100 million for the Wii). Add in the DS and PSP and that brings total hardware sales for the seventh generation to over 480 million. Software sales for all five seventh-gen platforms is in excess of 3 billion copies, compared to about 500 million NES cartridges sold. Console gaming is bigger than ever, and even during the current generational transition, which is always a low point for sales, consoles generate the lion's share of all industry revenue. This constant growth has resulted in an industry that now rivals Hollywood in size.

    To say "gaming is niche" would have made sense back in 1985, but to say that in 2013 is just plain ignorant and out-of-touch. Of course, this is The Motley Fool we're talking about, and this site's authors rarely say anything about video games that makes any sense or has any factual basis.

  • Report this Comment On September 12, 2013, at 5:00 AM, GLITCHEDMATRIX wrote:

    I'm not paying $500+ for what I already have.

  • Report this Comment On September 12, 2013, at 6:12 AM, Abadox wrote:

    its more like this is why PS4 3 min longer trailer is for Gamers

  • Report this Comment On September 12, 2013, at 6:25 AM, moopert wrote:

    You REALLY think non-gamers are going to shell out $500 for a voice controlled TV control unit? Not a whole lot of them will. It's a game console and will sell or not sell as such.

  • Report this Comment On September 12, 2013, at 6:30 AM, deeboy17 wrote:

    Wow. Most of these people can't see past their own nose. First of all what's wrong with having more than just a gaming console. I for one am looking forward to getting the Xbox. Most people already know Xbox is a gaming console. What they don't know is the other features it is capable of. I was speaking to a couple the other day in their sixty's about a new computer they purchase the other day. While explaining to them about how I had my network hooked up I mentioned I had my Xbox incorporated as well and could direct feedback from my phone to my Xbox with certain features on smart glass. Their response was wow I thought that the Xbox was just a gaming console. These were people in their sixty's. When the new line of smart tv arrive then most will understand the meaning of future proof marketing. Those TVs are fixed with certain features and don't come with the flexibility the Xbox offers. You would have to buy a whole new tv to upgrade when you can just transfer the Xbox to whatever tv you want. I currently have a 73 inch 1080p 3d tv that I don't plan on switching from to a smart tv that will be twice as expensive for the same size than an Xbox one. I see a lot of people saying I can do this on my PC. Sure but why. Most PC gamers use windows who makes windows. They are bashing the same people who created a way for them to game on the PC. It's a very silly point of view. As I say again. What is wrong with having a great gaming console with more features? I use a 3d bluray player as an amp as well. Currently only my 360 is using the surround sound due to the optical cable in one input on the bluray player. My cable box is plugged straight into my TV input without the use of the surround sound. With the new Xbox I can unify all these devices into one experience. All sound and services will be ran on the Xbox instead of so many separate devices.

  • Report this Comment On September 12, 2013, at 9:11 AM, terminus505 wrote:

    Another horrible article by The Motley Fool. Every time I see a header on, the growing worse, yahoo I always expect to see yet another piece of writing filled to the brim with the s*** the author pulls out of his a** and throws at his keyboard. This article is no different, as predicted.

    Motley is too late to take you serious.

  • Report this Comment On September 12, 2013, at 10:15 AM, MikeJones77 wrote:

    another pro microsoft article... too many nintendoomed articles this week?

  • Report this Comment On September 12, 2013, at 10:45 AM, PanzerWatts wrote:

    A lot of the comments seem to miss the whole point of the article. I think a lot of the commenters were so heavy into their mood affiliation they didn't watch the video the article was talking about.

    That was, in my opinion, a powerful commercial. Assuming that MS starts running that video or something similar during NFL/NBA/MLB & college games, they may well significantly increase their market share and tap into a new market.

    I'm a gamer and I don't participate in any fantasy leagues, but I know plenty of guys who do. And many wouldn't hesitate to drop $500 on a console for game day parties if it's impressive to their buddies. And I suspect it might be even better for college game day parties where groups of old college friends are spread out across the country.

    If MS can integrate Fantasy leagues into XBox live well, and link video conferencing in with the televised games, I think they can break into a much larger market.

    It's way to early to know if XBox One will outsell PS4 or not, but at the end of the day, that's a completely irrelevant statistic. What matters from a stock point of view is if MS makes a profit on the console.

  • Report this Comment On September 12, 2013, at 10:53 AM, pdogg757 wrote:

    Dude you have no clue, niche market? Yep has been and will continue to be because that is what we gamers are and we know and have the power and know how to use it. The problem MS had with Xbox One is they wanted it to be more than what was needed. We don't need a second HDTV receiver on the same tv. No we don't want to be bothered by a Skype call in the middle of a Ghost team death match that is what i have a cell phone for. We want to "freely be able to trade our games and loan them to friends. I can manage/watch my fantasy teams from my cell phone. Let's keep it real no one is going to get a day one console for any other reason than to play games all the other crap doesn't really matter we just want an "updated" gaming console. What they tried to feed us was an "entertainment" console which is yet to be proven there is a market for. And don't even get me started on the Kinect fiasco. So Sam you may need to broaden your horizons just a little bit.

  • Report this Comment On September 12, 2013, at 11:13 AM, t3HLoU wrote:

    "ignores the Xbox's video game capabilities entirely"

    This is the exact reason I am in no rush to purchase one.

  • Report this Comment On September 12, 2013, at 11:23 AM, lacerz wrote:

    Why would I want to pay $500 to buy something that when other devices I already own provide the same functionality? It's a dumb strategy.

  • Report this Comment On September 12, 2013, at 11:49 AM, ezboxbreaks wrote:


  • Report this Comment On September 12, 2013, at 12:14 PM, ericday wrote:

    I think MS is way overvaluing the non-gaming aspects. Skype, fantasy football, etc, etc, etc. are all features that can be done on devices most non-gamers already own, or would prefer to own if given the choice. (PC, laptop, tablet, smart phone, etc)

    If you don't play games, why buy a box for $500 that sits on your TV stand collecting dust, when you can buy a high quality tablet the does everything MS is pushing, and you can do it everywhere?

    Their marketing strategy is going from bad to worse, quickly.

  • Report this Comment On September 12, 2013, at 12:29 PM, Yoder5170 wrote:

    Have they learned nothing from the WiiU? Check out WiiTV to see what I mean.

  • Report this Comment On September 12, 2013, at 2:06 PM, BobbyLite wrote:

    OMG Motley Fool you are terrible. Xbox One will flop because, well just because I don't like them and and Kinect is stupid because I'm fat. And PS4 has more power and is just better because I know this because I read it on the internet. Cable is dumb because I don't have it and everyone is cutting the cord and using Netflix, the best B film streaming service ever....

    That about sums up every comment here. You hate Motley Fool but read every single article and bash it because it says something you don't agree with.

  • Report this Comment On September 12, 2013, at 4:09 PM, Jack2013 wrote:

    Basically what I learned from this article is...

    If you're an NFL fan buy the Xbox One.

    If you're a gamer buy the PS4.

  • Report this Comment On September 17, 2013, at 3:28 PM, Farscape29 wrote:

    I'm sorry, what were you saying about video games being niche and irrelevant?

    Ad Age: Grand Theft Auto V set to make $1B (Billion with a B) in a month.

  • Report this Comment On October 31, 2013, at 5:24 AM, Jdog3030 wrote:

    I've been with xbox and on xbox live for 8 yrs now and when the next gen was announced I just assumed I go with the XONE but then the oxen reveal and E3 happened and I just have no use for the new xbox machine so I'm moving to Sony. The oxone features like fantasy football I can now do on yahoo and a hundred other places and in real time. The cable tv feature. We'll I don't have cable or sat tv. If you didn't already know anything you watch on cable or sat tv I can find in real time on the internet so to me it's a waste of money. Skype, I can already do this. The new kinect...stupid! They got me once with the kinect and it's not gonna happen again. And running the whole system through voice is cool but to me it's dumb that's why they make a controller. And what happens if any of these things has a problem or stops working? Will the gaming part of the machine still work? I doubt it. Over the last few years Microsoft has done more than a few new things and it's sure Seems like everything they do has all sorts of problems so for me to trust and think that the new xone will be a success is asking way to much. This new xone will be the jack of all trades but master of none. I wish all well with your choice and no matter which way they go I hope it works out well for you.

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