Track the companies that matter to you. It's FREE! Click one of these fan favorites to get started: Apple; Google; Ford.



A Fool Looks Back

Don't let it get away!

Keep track of the stocks that matter to you.

Help yourself with the Fool's FREE and easy new watchlist service today.

Apple  (NASDAQ: AAPL  ) gave Gotham the iPhone it deserves, but not the one it needs right now.

The market wasn't pleased with the consumer tech bellwether's iPhone event on Tuesday. The iPhone 5c wasn't cheap enough. The iPhone 5s wasn't slick enough. The iWatch wasn't to be. A couple of analysts lowered their ratings and/or price targets on the stock that had rallied to do a chin-up at the $500 bar before taking the stage.

After seeing its share of the global smartphone market shrink from 17% to 13% over the past year, investors expected Apple to be hungrier. However, despite the market's initial disappointment -- the stock shed 8% of its value on the week beginning the moment its presentation began -- it's ultimately up to consumer to decide. 

One can argue that Apple is starting to lose relevance, but just watch those same people tuning in next year to see whether the iPhone 6 will be key to winning back market share.

Briefly in the news 
And now let's take a quick look at some of the other stories that shaped our week.

  • McDonald's  (NYSE: MCD  ) is testing mobile ordering. The fast-food giant is starting to see whether a smartphone app can help drum up sales and improve customer satisfaction in Austin, Texas, and Salt Lake City. Stateside comps rose just 0.2% in August, so Mickey D's could use the boost. Somewhere, the Hamburglar is brushing up on his hacking skills.
  • Microsoft  (NASDAQ: MSFT  ) may seem like an odd beneficiary of Apple's upgrade cycle, but for the next few weeks the software giant will offer at least $200 for iPads as trade-ins for store credit at many of its Microsoft Store locations. It sounds odd, but it's a good plan if it means folks are trading in iOS devices and using that money to buy Microsoft products. 
  • Best Buy  (NYSE: BBY  ) turned heads this week, when its CEO filed to sell roughly 20% of his stake in the consumer-electronics retailer to help settle a recent divorce. The stock has soared under his watch, so it's understandable why the board waived the requirement for the rookie CEO to wait at least two years before unloading his shares.

Hook up with the stocks that will make you rich
The best investing approach is to choose great companies and stick with them for the long term. The Motley Fool's free report "
3 Stocks That Will Help You Retire Rich" names stocks that could help you build long-term wealth and retire well, along with some winning wealth-building strategies that every investor should be aware of. Click here now to keep reading.

Read/Post Comments (0) | Recommend This Article (2)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

Be the first one to comment on this article.

Compare Brokers

Fool Disclosure

Sponsored Links

Leaked: Apple's Next Smart Device
(Warning, it may shock you)
The secret is out... experts are predicting 458 million of these types of devices will be sold per year. 1 hyper-growth company stands to rake in maximum profit - and it's NOT Apple. Show me Apple's new smart gizmo!

DocumentId: 2637729, ~/Articles/ArticleHandler.aspx, 9/26/2016 3:42:26 PM

Report This Comment

Use this area to report a comment that you believe is in violation of the community guidelines. Our team will review the entry and take any appropriate action.

Sending report...

Today's Market

updated Moments ago Sponsored by:
DOW 18,118.83 -142.62 -0.78%
S&P 500 2,149.72 -14.97 -0.69%
NASD 5,263.12 -42.63 -0.80%

Create My Watchlist

Go to My Watchlist

You don't seem to be following any stocks yet!

Better investing starts with a watchlist. Now you can create a personalized watchlist and get immediate access to the personalized information you need to make successful investing decisions.

Data delayed up to 5 minutes

Related Tickers

9/26/2016 3:26 PM
AAPL $112.89 Up +0.18 +0.16%
Apple CAPS Rating: ****
BBY $37.52 Down -0.47 -1.24%
Best Buy CAPS Rating: *
MCD $116.64 Down -0.53 -0.45%
McDonald's CAPS Rating: ***
MSFT $57.05 Down -0.38 -0.66%
Microsoft CAPS Rating: ****