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3 Car Brands That May Disappear Before 2020

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Sometimes, the American consumer just has too many choices. Although projections call for 16 million vehicles to be sold in the U.S. in this year -- the highest amount since 2006 -- there simply isn't enough demand for all car companies to be winners. Whether from a lack of differentiation or unexciting designs, investors should consider the following three car brands to be on yellow alert. If things don't improve rapidly, they could disappear altogether before 2020.

The good times are rolling -- but not for everyone
Clearly, some automakers have rocketed out of the gate this year. We've seen Ford (NYSE: F  ) scream higher thanks to the wide acceptance of its EcoBoost engine, which improves fuel efficiency without sacrificing power.

Likewise, General Motors (NYSE: GM  ) has seen a sales resurgence in 2013 on the heels of the long-awaited redesign of its GMC Sierra and Chevrolet Silverado.

Even electric-vehicle maker Tesla Motors has joined in the action, proving to consumers that electric-vehicle mass-production is possible. Tesla recently delivered its first one-time charge-adjusted quarterly profit in history, and has now met or surpassed its own production targets in three straight quarters, as consumer demand remains high.

But there's another side to this coin. While total U.S. auto sales are up 9.6% through the first 206 days of the year, the following brands have struggled to woo the U.S. consumer. 

2010 Volvo S80 Source: Wikimedia Commons.

The Swedish car company known for its staunch lines and rigid safety standards is nowadays just a distant memory in the minds of American and global consumers.

In recent months, Volvo has found some moderate success in China, where its redesigned models sent sales up by 62% in July.

Ultimately, though, Volvo is no longer a global player. About half of its sales come from Europe, where austerity measures are putting the kibosh on the entire industry, while its sales in the U.S. have been on a more or less steady decline since 2004. In that year, Volvo sold close to 140,000 units in the United States. But through the first eight months of 2013 Volvo has sold just 44,005 units, a 6% decline from the previous year.

Volvo lacks a true identity -- and any sort of swagger whatsoever. Known previously as the "safe" car, Volvo has seen numerous other automakers make its models irrelevant by spending quite a bit of R&D on improving safety in their own cars. Think of it this way: When was the last time you heard anyone excited about the arrival or redesign of a new Volvo?

With no differentiation and a loss of previous its comparative advantage, Volvo's days could be numbered.

2011 Suzuki Swift, Source: NRMA Motoring & Services, Flickr.

Speaking of cars that fail to excite the American consumer, how about Suzuki? Whether or not you realize it (because it's not as if Suzuki cars were all that prevalent on the road in the U.S. to begin with), Suzuki made the decision in November to pull out of the American market after three decades.

Hitting a high of 102,000 vehicles sold in the U.S. in 2007, Suzuki was able to muster only 26,266 units sold in the U.S. in its previous fiscal year.

It isn't hard to understand why Suzuki failed to excite the American consumer: It focused on compact cars with low price points. That's the same area all the majors now focus on, including Ford, GM, Honda, and Toyota (NYSE: TM  ) .

Unfortunately, Suzuki offered little to no differentiation on fuel-efficiency or cabin room from similarly priced compact U.S. vehicles. And it stood near the middle of the pack when it came to vehicle dependability ratings from J.D. Power and Associates in 2013, while trailing well behind Honda and Toyota. In other words, there was no reason for the American consumer to ever choose a Suzuki, since better options were almost always available.

In the interim, Suzuki will focus on its core Japanese market, where it and Toyota's Prius dominate. But even in its home market, its market share may not be safe. If Suzuki is to stick around and remain relevant, it'll need to add some pizzazz to its lineup and improve upon its vehicle dependability ratings. Otherwise, it, too, may just vanish.

Jaguar's had a steady ride downhill for roughly the past decade. Since Ford sold it to Tata Motors (NYSE: TTM  ) , Jaguar's U.S. sales have declined from the 61,204 units it sold in 2003 to its current pace in 2013 of approximately 16,700 units.

Unlike the previous two automakers, Volvo and Suzuki, differentiation has never been Jaguar's issue. Instead, its vehicles' dependability, and the way the company has typecast them to appeal to a narrow audience, have always held back its sales.

According to the same J.D. Power and Associates vehicle dependability report, Jaguar places sixth from the bottom in dependability ratings, yet is among the priciest car brands on the list. The value-to-dependability ratio for Jaguar has been skewed for a long time, and it'll need to be fixed if the brand has any chance of a global turnaround.

In fairness, Jaguar's new F-Type looks pretty sharp. It's a stark departure from the brand's stoic and almost archaic car lines in the past.

Source: John Wycherley, Wikimedia Commons.

The price point, with an MSRP of $69,000, still speaks to the high-end luxury you'd expect from Jaguar, but the overall design adds uniqueness and style that will appeal to a younger generation -- something the brand has failed to do on numerous occasions in the past. However, if Jaguar doesn't completely reinvigorate its U.S. and global sales with these new redesigns, then I have a suspicion it'll only be a matter of a couple years before the brand potentially disappears.

The takeaway
Ultimately, Tata Motors may find itself at a crossroads, with Land Rover sales surging in recent months and Jaguar sales sputtering for the majority of the past decade. As an investor, I would take Tata's renewed faith in Jaguar with a grain of salt and strongly suggest investors stick to the sidelines until the new Jaguar line proves its worth.

As for Suzuki and Volvo, I consider them both to be in worse shape when it comes to brand survival than Jaguar. With Suzuki now out of the U.S. market and Volvo seeming like it will be just a matter of time before it follows suit, investors should continue to view this as a win for Ford and GM, which are once again connecting with the U.S. consumer on a design, price, and fuel-efficiency basis. 

If there is to be a rebound in these three brands, there's good reason to believe that it will come from those with exposure to China's massive and growing population of domestic consumers. And, of course, there are few things that these consumers are likely to purchase with more enthusiasm than cars and trucks. In this brand-new free report, our analysts get out in front of this trend by identifying two automakers that are poised to surge along with China's middle class. If you want to be among the smart investors who get rich from this growing trend, then you'd be well advised to instantly download our free report on the topic by clicking here now.

Read/Post Comments (75) | Recommend This Article (47)

Comments from our Foolish Readers

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  • Report this Comment On September 16, 2013, at 7:31 PM, matthewluke wrote:

    I definitely think Volvo cars will still be around in 6 years. They have big plans for the world's largest auto market (China). And now that they are a Chinese-owned company, I wouldn't count out some Chinese government preferential treatment every now and then.

  • Report this Comment On September 16, 2013, at 8:25 PM, 308roadready wrote:

    I doubt Volvo will disappear but they definitely wont be competing globally for a while. Buick and Cadillac are the kings of luxury cars in China right now. Outpacing all others combined so it will take alot to break into GMs hold in that regard. In the USA we have known for half a century at least that Jaguars reliability is noticeably less then most US built automobiles. My take on the matter is. For 'blue collar cars' Ford and Chevrolet (maybe Dodge in the future) will be alot stronger. For luxury cars Buick, Cadillac, Chrysler, and maybe Lincoln will pack some serious heat in the global market. Once the Big 3 (2) get a solid plan for international sales rolling. GM already did that in China and now Buick and Cadillac are almost untouchable.

  • Report this Comment On September 16, 2013, at 8:57 PM, CrunchyCookie wrote:

    This article needs some major tweaking.

    Suzuki isn't a "may disappear" company; they're already dead. No mention is made of key reasons for their failing, such half their lineup in the mid-2000s being rebadged Daewoos (Forenza, Reno, Verona), which tanked their quality record. Also, it's partly a simple matter of low-volume automakers not being able to withstand deep recessions.

    Also, how could a piece on dying car brands not mention the elephant in the room, Mitsubishi?

  • Report this Comment On September 16, 2013, at 9:06 PM, sypoth wrote:

    I doubt Jaguar is going anywhere anytime soon, many people want one and their only problem is the price point, if they dropped it there would be more sales but then again something can be said for a high price point car produced in limited numbers. Personally I love Jags, nothing can touch Luxury and Sport better than they have.

  • Report this Comment On September 16, 2013, at 9:23 PM, kca124cain wrote:

    Might be that Tesla disappears by 2020. Once people find out how expensive they really are to own. Get the battery stolen and the car becomes "Salvage". 2 on eBay right now..

  • Report this Comment On September 16, 2013, at 9:40 PM, dotdriver wrote:

    this guy didnt do any reaserch doess he not know volvo is a big player in the trucking industry

  • Report this Comment On September 16, 2013, at 9:48 PM, BeauCharles wrote:

    Volvo isn't going anywhere even if it leaves the US. Ford sold it to Geely of China who's giving them a large cash infusion to update their line.

    Suzuki is the 9th largest car company in the world - just behind Honda - and even though they never had much of a presence here they are very popular in markets in the developing countries.

    The really small Asian players are Mazda and Mitsubishi. Mitsubishi is part of a much larger conglomerate that can keep infusing cash into to it, plus they're pretty popular in many developing markets. Mazda is the one to watch. While its been coming out with really interesting models recently its awfully small to keep standing on its own (since Ford divested itself of its interest in Mazda). I would bet there be an acquisition or merger for it in the future. Mitsubishi Motors will probably end up in cooperation with another company too.

  • Report this Comment On September 16, 2013, at 10:17 PM, matthewluke wrote:


    AB Volvo (trucks, buses and other heavy vehicles) and Volvo Car Corporation (cars only) are two different companies. And Mr. Williams did specifically say "car brands".

    Similarly, even if Suzuki's cars disappear by 2020, their motorcycles, ATVs, boat engines and other vehicles will stick around for much longer.

  • Report this Comment On September 16, 2013, at 10:34 PM, IZRED wrote:

    The writer forgot Mitsubishi. HELLO!

  • Report this Comment On September 16, 2013, at 10:36 PM, terryjfi wrote:

    Where in the world does this writer get his info. Suzuki has already said it was leaving the US market. Volvo doesn't rely on US auto sales, but rather truck business. Jag is a specialty vehicle in the US. all in all this article is a waste.

  • Report this Comment On September 16, 2013, at 11:23 PM, GREENMM31 wrote:

    As a Suzuki SX4 2009 owner, I can tell you why i purchased it: a $16,000 vehicle AWD with lockable Low gear. I have no major complaints so far about the car (knock on wood), but the pullout of Suzuki from North America, has proven an ever increasing nightmare for remaining owners.

    There are owners who will be under warranty for another 9 years, yet there is a ever shrinking number of dealer/repair shops available. The dealer I bought the car from was 5 minutes form my house, the nearest one is now an hour drive.

    Forget about aftermarket parts at your local repair shop. My trusted repair man couldn't even relearn my tire sensors, because no updates have been released. Suzuki USA has refused to allow owners to get warranty work at non-dealers, even at GM dealers (GM built some of Suzuki's components).

    I called Suzuki to enquire about getting my car to a dealer if I breakdown far away from one of the few left, and require a long range tow. They had nothing to offer. At least Saturn owners can still go to GM. What are we to do?

  • Report this Comment On September 16, 2013, at 11:57 PM, mr091468 wrote:

    I'd buy a Jag tomorrow but for the price.

  • Report this Comment On September 17, 2013, at 1:33 AM, matthewluke wrote:


    Volvo Car Company does not rely on trucks. That is AB Volvo. AB Volvo sold its car business (Volvo Car Company) to Ford in the 90s. And Ford then sold it to a Chinese automaker a few years ago.

    AB Volvo is the truck, bus and construction equipment business (among other products). Volvo Car Company is the car business. Two different companies (although they share the same brand name, trademarks and whatnot).

  • Report this Comment On September 17, 2013, at 1:36 AM, HViel wrote:

    I was in the market, and was considering and test drove the Audi A4, BMW 3-Series, Mercedes C-Class in January....Someone suggested the Volvo S60, and I went down there thinking I was wasting my time....I actually went with the Volvo. It's a great car compared with the others. Both the BMW and Audi sound so cheap when they start an economy car....the materials inside the Audi feel so cheap. The BMW material was cheap and felt hard....All of the vehicles were priced higher than the Volvo...the Volvo came with more features, was more comfortable, and the Customer Service was great!

  • Report this Comment On September 17, 2013, at 1:53 AM, Oilvet wrote:

    You can thank Ford for the demise of the top quality Volvo cars. Starting in 1999 when Volvo was purchased by Ford the bend went from being one of ne three top quality cars built in Europe to near the bottom ib dependability and quality in just a couple of years, thanks Ford you flucked up a very good car company in record time

  • Report this Comment On September 17, 2013, at 1:55 AM, Fiat500S wrote:

    Suzuki was a consideration when I bought the Fiat. I hope the Fiat makes it big enough here to continue ? Only problem I have with Fiat is the bullies that tailgate me on wet roads at highway speeds. I think I get hit and survive the crash it'll take more than a single trooper to keep me from beating/killing the jerk that doesn't know what the 3+ second rule is for safe following distance is for. Amazing how people take chances with another's life like that. And it's not limited to the morons in front or behind you, there can be several NASCAR wannabe's in the lane next to you that get tangled up and come into your lane. I have 1080p video cams in my car, so if they cause a wreck, hopefully I get good video footage of the face, car & license plate. I don't get mad, I just report aggressive driving to the police. Sooner or later they get pulled over for it ?

  • Report this Comment On September 17, 2013, at 2:26 AM, Vitabrits wrote:

    Once Ford got Volvo, Subaru became the "tank car". In the 90s, you would see those Volvo station wagons all over the road and now many of them drive Subarus.

  • Report this Comment On September 17, 2013, at 3:09 AM, imDanielle2 wrote:

    Volvo makes more money with its road tractors in other countries anyway.. They are far beyond everyone else when it comes to MPG's/emissions and the power of those Volvo's are unreal! We do not have them over here yet but I am sure they will get them here eventually.. Just have to get past all of the red tape/political BS that Republicans keep blocking them with because of big oil and auto makers pulling their strings... Anything that may get better MPG's is really upsetting big oil and anything that makes better emissions really ticks off the U.S. automakers because it shows that near zero emissions vehicles ARE POSSIBLE but they are not willing to put forth the work to make those kinds of changes yet.

  • Report this Comment On September 17, 2013, at 4:04 AM, garifolle wrote:

    I have seldon seen so many comments for an article on Fools.

    The articles are not really worth reading, still less commenting, since most of them are intended to have you click on on one of the links at the end, so you go and buy a reports and if possible engage in one of their paying news letters.

    (It does not mean that the newsletters are bad, it just means that almost no article is independent)

    And authors NEVER reply to comments.

  • Report this Comment On September 17, 2013, at 4:25 AM, sanah wrote:

    I have owned 4 Suzuki's all of them were the best cars I have ever owned, economical and extremely reliable, I don't know where these folks get off saying anything other than that... FYI: They are not out of business they are only out of the American market, they sell lots of cars overseas andare still supporting several models in the U.S. Also, I have not had one problem ever getting a part ordered online. It is true the nearest dealer to me is now over 100 miles away, but what do you do? My car is paid for, can't touch an equivalent one for less than $30,000, guess I will drive it till it drops. Also Fiat has come and gone and come back to the U.S. market it's always possible Suzuki will too. I think that the Consumer Report and websites like Edmunds have given Suzuki a bad rap. The ones I have owned have been great! I have had 1 passenger car, 1 soft top SUV 4WD, 1 4Dr Hardtop 4WD SUV and currently a 4WD/AWD SUV 4Dr Hardtop. I would not have switched to the new one but someone almost hit me head-on in the canyon in my 4Dr 4WD and I went over a cliff in it. I came out literally unscathed accept lacerations from the seatbelt and bruises from the airbag, unfortunately she gave her life for mine.

  • Report this Comment On September 17, 2013, at 4:39 AM, sanah wrote:

    @CrunchyCookie...FYI: Chevrolet is now marketing those Suzuki 're-badged' Daewoo's. They are the Kruze, Sonic and Spark.

    @ Greenmm31 Suzuki SX4 is one of the models still supported in the US. I wouldn't over dramatize or speculate 'what if' situations.

  • Report this Comment On September 17, 2013, at 4:39 AM, matthewluke wrote:


    Different company. Volvo the car maker and Volvo the heavy machinery maker are two different companies.

  • Report this Comment On September 17, 2013, at 7:55 AM, Cody700 wrote:

    The sales numbers for Jaguar are indicative of the economy that we have, and have had for the past decade. The economy, despite what our media reports, is in the tank and has been for a very long time. Nothing has been done to fix anything and we can expect to see it decline even further. The policies of spend, spend, spend only work for government. Those of us that can't spend are living in reality and have been duly humbled. Add to this the cost of gasoline being roughly double of what it should be, and auto manufacturers that build cars that burn alot of gas will not sell well. Add to that the enormous cost of a Jaguar and you have an easy explanation.

  • Report this Comment On September 17, 2013, at 7:58 AM, Cody700 wrote:

    Olivet you are an idiot and don't have a clue what you are talking about. Ford resurrected both Jaguar AND Volvo. Ford didn't hurt Volvo at all. Ford made Volvo more marketable and WAY better looking than they ever had. It would be wise for you to speak about things you actually know about, if there are any.

  • Report this Comment On September 17, 2013, at 8:11 AM, PennSpecial wrote:

    Needs more research. Suzuki is the world's fastest growing brand. Another factory has just been opened in India where the long-established local Suzuki subsidiary achieved 51.64% growth YoY to August 2013. How long before we see Ford or GM or Tesla do something like that?

  • Report this Comment On September 17, 2013, at 8:42 AM, f1racingfan wrote:

    Jaguar is not going anywhere. While Jaguar would have never survived as an independent, if anything Tata -- and Ford before it -- has ensured its continued existence into the long-term. The author should recall that at its production height Jaguar was selling the econ-box X-type, a real piece of junk. The mid-range S-type, while a beautiful car that harkened back to Jaguar MKII of the '50-60s, was also a dead-on-arrival offering. Jaguar's bread and butter has always been the luxury "saloons" and sportscars. Certainly, it is hard to sell 100,000-plus cars when the company's entry-level car is priced at $75,000 or more. A good comparison is Maserati. A brand that was flat-lining throughout the 1970-80's. Now under Fiat ownership, it is thriving. Badging the Range Rover Evoque as a Jaguar is certainly a marketing ploy to get more people into the dealerships, but, again look at Fiat's tactic with Maserati ... re-badge a Chrysler Grand Cherokee and sell it for $50,000 more.

    Jaguar's are great cars. I bought two XJ6/8 new, drove them for nearly 10 years each, logging 130,000-plus miles; and they were still running strong. I also have a 1990 XJ-S V-12, one of the finest sportscar ever built. Drives incredibly.

    The JD Power surveys represent initial owner satisfaction. Provided you could find a big enough sample size, I wonder wear Jaguar would place if they surveyed people after 5 or more years of ownership.

  • Report this Comment On September 17, 2013, at 8:50 AM, mikecart1 wrote:

    Jaguar? Is this April 1st? You can't look at just sales of a car in the luxury category. If you did that, then you could see similar trends to Ferrari and other high end cars. Jaguar just refuses to create a lower-tier car and continues to this day to symbolize luxury, sophistication, and elegance. Jaguar has been getting a strong push on CNBC too. And who watches CNBC? Investors, wealthy, intelligent, and Motley Fool members!

    If Jaguar isn't around in 2020, the car industry has much bigger problems.

  • Report this Comment On September 17, 2013, at 9:28 AM, taz12657 wrote:

    Any one who things Volvo is in trouble hasn't visited any of the dealerships lately. While the brand new models may have declined sales, the used Volvos are flying off the lots. I was able to find only 2 pre-certified used Volvos within 75 miles of my home last week.

  • Report this Comment On September 17, 2013, at 9:46 AM, dilbert104 wrote:

    Articles like this makes me doubt the impartiality of the author.

  • Report this Comment On September 17, 2013, at 9:55 AM, Yodatu wrote:

    I love Volvo's, just can't afford one! They are very safe cars and sound mechanically. They came out with a very nice hatchback a few years ago that I fell in love with but, the price tag was too rich for my blood.

    Jags...they are not economical to maintain at all. Their price is too high to boot. From what I understand, Jags break down often and to fix them cost an arm & a leg.

    I owned 1 Suzuki many years ago and would never own another one. It was a piece of s**t and not economical. I was not surprised when I read that they were shutting their doors in the US. They are reasonable cars to purchase but, they are not great on mechanical issues.

    Mazda used to be a great car but they haven't really done much in the last 10 years. Mitsubishi's are far behind them. Nissan's have lost their luster (in my opinion) and I would never own a GM or Ford again. Now they might have come up in the world mechanically but they used to be cheaply built.

    If car companies weren't so proud of their cars where they charge more then the average citizen can afford, it would be different. If Volvo and other high end vehicles would come down on their prices, they would sell more! Long gone are the boxy Volvo days. There are plenty of cars out there with that status now.

  • Report this Comment On September 17, 2013, at 9:58 AM, jtc2000 wrote:

    Who ever wrote this is soooo stuck in America, I'm sure in his mind Peugeot, Citroen, and Luxgen are already dead companies. I'm in asia and drove every compact car from Nissan march to Ford fiesta and the Suzuki swift was the closest to Mini cooper feel at half the price. Suzuki is very strong company in asia and they are not going away for a long time... Suzuki should have marketed only the SX4, Swift, and Jimmy in US and americans could enjoy the unique small brand.

  • Report this Comment On September 17, 2013, at 10:35 AM, Dadw5boys wrote:

    I think one of them would make a lot of money if they kept building a Mini Van like the Nissian Quest or the Ford Windstar. These vans have helpped 1000's of Familys make it and if they are cared for they last a long time.

  • Report this Comment On September 17, 2013, at 10:36 AM, Connelky wrote:

    Everyone keeps taking about how china is saving Volvo, but I wouldn't count on that too hard. China may be in the process if creating another housing bubble. They are building massive cities that literally no one lives in.

    If that bursts, and as more manufacturing gets automated, china may not end up being the big market everyone's been claiming.

  • Report this Comment On September 17, 2013, at 11:20 AM, BuckeyeHotshot wrote:

    How ironic that Volvo, the company that makes the most liked Class 8 semi-truck tractor in the U.S., may not be selling cars here for much longer!

  • Report this Comment On September 17, 2013, at 11:32 AM, vayasteve wrote:

    to Fiat 500S owner.I feel the same way like I'm being picked on by SUVs & Idiots on the road because I'm driving a tiny car....I've been cut off tailgated too close and most of those yo-yos thinks mit's a joke..So the idea of an onbaord camera is a very good idea....i'm gonna get one soon...

  • Report this Comment On September 17, 2013, at 11:34 AM, Cottone3608 wrote:

    Don't Forget Lincoln. It just seems that Ford cannot help but base their Lincolns on Fords. Lincoln is not high on the Ford survivor list.

  • Report this Comment On September 17, 2013, at 11:47 AM, 2Manymoons wrote:

    What a conundrum. What are the 60 year old professors who pride themselves on being better than everyone else supposed to drive without being ostentatious? Probably their 30 year old Volvo that

    they're already driving. Forget the fact that it pollutes at least three times more than today's more efficient iron. They have a statement to make.

    Same with the protestors. Next time they show up with signs to further their cause, why not look at the vehicles they all fall out of for their non profit paycheck. They do more harm to the environment by just getting to the picket line.

  • Report this Comment On September 17, 2013, at 12:19 PM, BeauCharles wrote:



  • Report this Comment On September 17, 2013, at 12:25 PM, ckgod wrote:

    The only reason to buy a Volvo now is if you're a Chinese or Jewish. Yes a friend of mine bought a Volvo convertible as his midlife crises car only because his East European Jewish family has never bought a German car ever and he couldn't buy a BMW or Audi.

  • Report this Comment On September 17, 2013, at 12:28 PM, ckgod wrote:

    mikecart1 Jaguar did make lower tier ~$40K cars when Ford owned them but that was a disaster. They learned not ever to do that again.

  • Report this Comment On September 17, 2013, at 12:49 PM, DocZhivago wrote:

    China has surpassed the U.S. as the second largest market for Jaguar and they are planning, or already have, factories and distribution in China. Jag has always been a specialized marque and not for the masses.

  • Report this Comment On September 17, 2013, at 1:19 PM, DrPeterClark wrote:

    American auto journalism at its usual worst. To get a real perspective read European motor reports. Sean Williams is smoking wacky tabacky. As to the Jaguar X being a disaster check sales figures 340,000 sold. America tried to kill it off by say it was a glorified Mondeo, but I realiy doubt if any US journalist, like Williams, ever drove one.

  • Report this Comment On September 17, 2013, at 1:43 PM, jbreach wrote:

    I very much doubt that VOLVO will disappear anytime soon. It is obvious that the writer has neither researched nor driven a VOLVO lately especially any of their T6 3.0 liter turbo models. Please make an effort and go drive one especially their S60 R-Design model that comes pre-tweaked with their Polestar software which while ramping the car up to 350hp and 375 pound torque, it still gets a very respectable 25+ mpg on regular 87 gasoline driven city/hwy. This is a high performance, all season sports sedan that comfortably seats 4 adults and will get you 0-60 in 4.7 seconds. While still having difficulty standing out among other car makers this is a truly respectable brand with some remarkable engineering.

  • Report this Comment On September 17, 2013, at 1:43 PM, cantdoit wrote:

    Suzuki needs to change its name. The name alone seems to have overtones of cheap products.

    People I talk to tell me the name just doesn't feel right.I owned Suzuki mortorcycles and put 72 thousand miles on my 550 GT. I owned a Suzuki,,,jeep,,,style and now own a cross over SZ4. It will be the last Suzuki i purchace I have a feeling.

  • Report this Comment On September 17, 2013, at 2:07 PM, luckyagain wrote:

    Ford used a lot of Volvo when designing the new Ford 500/Taurus.

    Just like Ford used a lot of Mazda for their smaller cars. The Mazda 6 and Fusion share the same frame and many parts. Ford owns about 11% of Mazda, so I would expect that Ford would do what is necessary to keep Mazda going as its small car incubator.

    For instance the Ford Contour and Mazda 626 were clones.

  • Report this Comment On September 17, 2013, at 2:14 PM, DaMeister wrote:

    How is Mitsubishi not at the top of this list?

  • Report this Comment On September 17, 2013, at 2:15 PM, yhekod wrote:

    Suzuki is already dead. Most people with even a littl ebit of car industry knowledge would say that Lincoln and Mitsubishi will not here here in even five years.

  • Report this Comment On September 17, 2013, at 2:19 PM, btc909 wrote:

    Dodge is already in the works to be phased out.

    RAM - Trucks, Cargo, Commercial.

    Fiat - Low end. Under 30K.

    Chrysler - Mid to High End.

    SRT - Performance, this may or may not go.

    Suzuki is just waiting for the spare parts to run out. Will leave the US market.

    Mitsubishi - I don't see this brand making it either in the US.

    Tesla - If they can't get away from Lithium this brand is also done for.

    Fisker - This brand was DOA.

    Watch for many Chinese cheap brands to start popping up.

    Volvo - May end up leaving the US market.

  • Report this Comment On September 17, 2013, at 2:30 PM, cityperson wrote:

    Chrysler already have cut thier lines to a few vehicles. But for their truck line I can see the Dodge Ram line gone and the work vans also gone..

  • Report this Comment On September 17, 2013, at 2:39 PM, mrmen2013 wrote:

    Irresponsible journalism, please at last do a Google search before posting. Suzuki stopped selling vehicles in US beginning of the year. Jaguar / Landover sales are up 67% and 32% respectively this year, and they opening a new plat in UK. Pathetic reporting.

  • Report this Comment On September 17, 2013, at 4:17 PM, florijn wrote:

    When was the last time you heard anyone excited about the arrival or redesign of a new Volvo?

    see this topic on volvo's original "safe" identity by 5th gear

  • Report this Comment On September 17, 2013, at 6:42 PM, elkarlo wrote:

    Suzuki is a major company with strong markets overseas. It will not disappear any time soon.

    Same with Jaguar. It is having some series gains in China and Europe. It too is looking good and has a solid future

  • Report this Comment On September 17, 2013, at 7:19 PM, cavmagdotcom wrote:

    I pretty sure no one knows Volvo and Suzuki are still in the market. Jaguar had a strong, loyal following and the F type is Tata's first new model, so they'll be fine.

    Lincoln is on life support, Mercury was dumped without warning and the Ford family is going to me fine with the family name on more luxurious models like the cool new Fusion.

    Why GMC? Every GM division has a truck line but Buick, Buick Denali anyone?

    Hummer needs to return, big trucks are not going the way of the Dodo and it's a huge money maker for GM. All you're doing is dropping a square frame on a Silverado and it's worth 100K.

  • Report this Comment On September 17, 2013, at 7:25 PM, Galane wrote:

    Remember the last Swedish car company to pull out of the US market? That was a real SAAB story!

  • Report this Comment On September 17, 2013, at 7:39 PM, matthewluke wrote:


    The author did mention that Suzuki stopped selling cars in the United States. Second sentence under the Suzuki subhead. And he linked to another Fool article about that event.

  • Report this Comment On September 17, 2013, at 7:58 PM, Milligram46 wrote:

    Fluff piece. No mention of Dodge, Scion, or Lincoln.

    Dodge has almost no product roadmap past 2015.

    Lincoln's "changes" are ill-received, to put it kindly.

    Scion isn't even selling at 30% of its 2007 peak, the xB and xD are woefully outdated, the iQ is a flop, and the FR-S is only living up to the lower end of expectations.

  • Report this Comment On September 17, 2013, at 8:47 PM, russ1in1mo wrote:

    The author appears confused. He talks about car brands that may disappear, but then talks about Suzuki. Suzuki has already disappeared from the US market, but it remains in the top ten globally, and is #4 in Japan in volume. It's usually somewhere between #1-5 in most countries it competes in. Suzuki is in less danger of disappearing as a manufacturer in the next twenty years than it's much smaller Japanese and global rivals: Mazda, Mitsubishi, Renault, Citreon, etc. So what on earth is the author talking about?!

  • Report this Comment On September 17, 2013, at 9:32 PM, frankcod wrote:

    NO WAY!!...There is no iota of truth in the saying that VOLVO may disappear here in the US, This is the most reliable and dependable car ever made- period!!.

    Those of us that breath cars know this secret. With these latest styles and model looks; VOLVO is here to ya!...

  • Report this Comment On September 18, 2013, at 1:14 AM, TMFUltraLong wrote:


    I'll certainly give you India and Japan as to regions where Suzuki has had good success, but the small car market is becoming a dime-a-dozen for global automakers. I'm not saying the entire Suzuki line disappears, but I don't see a situation where Suzuki is able to differentiate its brands from global competitors like Ford or Toyota.


  • Report this Comment On September 18, 2013, at 1:17 AM, TMFUltraLong wrote:


    I consider Chrysler too prideful to ever pull the Dodge brand despite its struggles.


  • Report this Comment On September 18, 2013, at 1:23 AM, TMFUltraLong wrote:


    No wacky tabacky here! But the very evident and steep sales decline in the Jaguar X-type last decade was enough to personally seal Jaguar's fate for me if it didn't change up its lineup drastically. I could see a glimmer of hope based on the F-Type since it steers clear of many of Jaguar's traditional models and could freshen the brand up to a slightly younger crowd, but I'm not getting my hopes up.


  • Report this Comment On September 19, 2013, at 1:56 PM, paulaji99 wrote:

    Truly the wesite and editors are fools

  • Report this Comment On September 20, 2013, at 4:53 PM, BentMike wrote:

    Mixed in here are some VERY heavy industries. Mitsubishi can probably keep near dead car factories open and not notice.

    Think about this, 3 Diamonds is the largest financial and trading company in Japan, they are the largest Japanese bank, they make Caterpillar bulldozers and excavators, and brand and sell other Cat models as Mitsu's. They build nuclear reactors, they are a large chemical company, they make non-nuclear power generation products, they own Nikon. They make steel, beer, paper, aircraft, textiles, electrical gear, robots, own and sell real estate, are into insurance, do logistics, and I missed a bunch. Mitsubishi cars can disappear and almost nothing has happened. Also, they sell power trains and whole cars to other companies.

    You can't really blame the depression of Volvo autos on Ford. AB Volvo is much larger than the car portion, ABV basically looked for a buyer of it. They wanted to concentrate on a more profitable, and moat surrounded core. They are nice cars, but the point was well made it is hard if your main cache is safety.

    Toyota (like a little Mitsubishi) can keep floating Scion along because it is just a nice trap for new drivers. Toyota cars always had a hard time recruiting young owners. The average age for Toyotas is 54yo. Scion has the lowest buyer age in the auto industry. Scion is getting the younger customers for them, maybe even well enough.

    Scion is just a badge of Toyota. One year iQ is a Scion, then it is a Toyota. Very miscible. They might stop using the Scion name, but they will keep trying small sexy cars somewhere. My bet is they hang onto the name for more experimental looking stuff. Scion aren't marketed outside of the US, Canada and, PR, anyway, so they will look like a small seller. Now the Yaris has been a big seller for Toyota. How is it different? Not really at all.

    I just can't get any joy from Chrysler cars. Bleh.

    Anyway, you can't treat all the automakers like little isolated makers. Some marques are just badges for much larger businesses (setting aside the torturous bit about dealerships in the US). (What's a Buick? Oh, they sell those in Asia don't they?)

  • Report this Comment On September 21, 2013, at 8:48 AM, DrPlanarian wrote:

    I tend to agree with 2/3rds of this article. Suzuki is on its last legs in America, which is a bit of a shame because their Kisashi sedan is actually a very fine automobile for the price. But they're pretty much already gone.

    Volvo no longer produces anything particularly distinctive, and they are grossly, HUGELY overpriced at every performance/comfort/luxury point. That is not a formula for success, particularly in a nation suffering slow growth due to insufficient purchasing resources throughout the demand sector for consumer products.

    I disagree about Jaguar. Jaguar has striven in recent years to render their cars more upscale, eliminating the X and the S series that appealed to a broader range of consumers. The very un-Jaguar-like nature of those cars was hurting the brand's reputation. Nobody really needed a tarted-up Ford Focus.

    But Tata Motors has exceedingly deep pockets and has permitted the petrolheads in Coventry to have their way with things like they did in the good old days. Jaguar's recent offerings, though they appeal only to a more select (and therefore lower volume) clientele, are all executed in the true spirit of the great Jaguars of the past, except that you don't need to tune them up between each drive. I lust after an F-Type so bad I can taste it, and although I can't actually afford one myself, there are lots of wealthier (or more irresponsible) sorts who will be able to indulge themselves in this manner.

    I think Jaguar is here to stay, and I would genuinely mourn the passing of the automaker who produced the most beautiful motor vehicle of all time (the E-Type).

    And by the way, it is not pronounced "Jag-Wahr" like most of us do over here in the colonies. It is "Jag-U-Ar," like it's spelled.

  • Report this Comment On September 21, 2013, at 9:09 AM, DrPlanarian wrote:

    A lot of people here mentioned Scion as a brand that will disappear. Well, the name "Scion" may. It is only used in the U.S. and is nothing but a marketing ploy in the first place. All of its offerings, however, are available elsewhere under the Toyota brand.

    For example, the nifty little Scion FR-S is known as the Toyota GT86 throughout the rest of the world. Exact same car, different marketing.

    When we're talking about brands of cars disappearing, we should not include the wholly artificial brand names like Scion. The name may be eliminated but the cars will still be available.

    And why would Chrysler even contemplate terminating Dodge? Many Dodge models are unique to the brand and appeal to a different set of customers than Chrysler wishes to court with its Chrysler brand. They've already terminated Plymouth, and the two automobile brands plus Jeep are the only things they've got left (although they seem to be trying to separate Dodge trucks off in to a separate division with the brand name "Ram.")

    They seem to be expanding their number of divisions, not reducing them.

  • Report this Comment On September 21, 2013, at 6:40 PM, MsDunwell wrote:

    Volvo is alive and well in New England. Just bought our 4th one. It's an S60 and I AM excited. Traded my sweet little S40 with 145,000 miles and no problems. I looked at other cars in that price range and NOTHING compared with the features and reliability . If there is a problem with Volvos, it's just that they are so darn reliable and last so long that their very loyal customer base doesn't replace them often.

  • Report this Comment On September 27, 2013, at 4:17 PM, jbreach wrote:

    Really a foolish article ... article from 1 hr ago on Yahoo re: Volvo


    It's not very often that the Swedish car maker, with the world's greatest reputation for safety, upstages everyone from Audi to Porsche at a motor show, but that's exactly what happened when it took the wraps off its coupe concept at this month's Frankfurt show.

    In fact, so great was the reaction to the sleek two-door sports car -- a modern reimagining of the company's classic 60s P1800 -- that Volvo's board is now deep in discussion over whether or not a very limited and therefore exclusive production run is possible.

  • Report this Comment On October 01, 2013, at 11:45 AM, jbreach wrote:

    Man drives record 3 million miles in the same 1966 Volvo

  • Report this Comment On October 15, 2013, at 12:41 PM, motfool4sure wrote:

    way off the mark !!

    Jaguar sales are up 92% in China and only a matter of time before that spills into other geography as new models are kickass.

    Land Rover is solid. Bought TTM at $4 3 yrs ago.

    Suzuki at edge of cliff. Saab is shakier than Volvo.

    Buck lives on loyalty of over age 60 demographic so GM could be a Chevy-Caddy company in 3 years. Hyundai/Kia is powerhouse.

    Mitsubishi not going to ever be a USA hit.

  • Report this Comment On October 25, 2013, at 5:47 PM, robbishuk wrote:

    Seriously flawed article along with other motley fool articles. This is superUSA centric. Volvo are big in trucks and would wipe the floor with any Mack truck. You may have a point with Jag, but not for the reasons you provide. Serious quality investment is going into this brand from TATA, regarding the JD power survey, Jaguar is very highly thought of in the UK JD Power survey, maybe not so much in the USA version. Regarding reliability, it does not seem to have much sway! Land Rover are doing really well in sales with their very innovative, smooth and quiet off roaders, but they are unreliable, it just does not seem to bother people. I can't afford to spend much on a car, so I'm in the market for a $3000 vehicle, but I am gobsmacked at how rusty most German cars are compared to most Japanese cars, but it doesn't stop the world buying the luxury Teutonic machines by the million! Within the USA, these companies may die, but I think in Europe and China, it's a completely different ball game.

  • Report this Comment On October 25, 2013, at 5:58 PM, robbishuk wrote:

    Jaguar Land Rover roars ahead to record £1.67bn profit

    Worldwide sales at Jaguar Land Rover jumped 22%

    Continue reading the main story

    Related Stories

    Jaguar considers new Saudi plant

    Profits at Jaguar Land Rover have roared to an all-time high.

    Pre-tax annual profits at the Coventry-based vehicle maker rose 11% to £1.67bn and helped temper a 36% fall in profits at the company's parent group, Tata Motors.

    Total world sales at Jaguar Land Rover were up 22% to almost 375,000 vehicles.

    Jaguar Land Rover chief executive Dr Ralf Speth said the numbers demonstrated a strong demand for the company's products.

    "We invested significantly in the product creation process, in our advanced manufacturing sites and created more than 3,000 jobs," he said.

    During the 2012-13 financial year, the company introduced the all-new Range Rover and the Jaguar XF Sportbrake.

    Net profits between January and March at Jaguar's parent company Tata Motors, itself part of the Indian salt-to-steel conglomerate Tata, fell 22.89bn rupees to 39.45bn rupees ($705m; £466m) compared to the same three months in 2012.

    But analysts were untroubled by the fall in the net profit figure, given that a one-off tax gain made up a significant slice of the profits in the January-to-March period in 2012.

    In addition, sales revenues were 10% higher in the first quarter of this year at 560bn rupees.

    To be fair, most of this profit is from Land Rover, but still.....

  • Report this Comment On December 10, 2013, at 12:56 AM, SoundSolutions wrote:

    Jaguar is a Luxury car.. looking awesome and good facility. <a href="">Car Audio</a>

  • Report this Comment On December 10, 2013, at 12:58 AM, SoundSolutions wrote:

    Jaguar is a Luxury car.. looking awesome and good facility.

  • Report this Comment On December 11, 2013, at 7:04 AM, Jacksmith wrote:

    Very nice blog post. all car awesome. color so beautiful design..

  • Report this Comment On December 11, 2013, at 7:07 AM, Jacksmith wrote:

    Very nice blog post. all car awesome. color so beautiful design..

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