Why Dollar General’s Outstanding Performance Should Continue

Discount retail chain Dollar General's (NYSE: DG  ) second-quarter results were better than expected. This sent the share price to a new high, and investors are now sitting on a pretty gain of 30% this year while the S&P 500 has gained 18% in comparison. Let's see what's driving Dollar General's performance and if its market beating performance can continue into the future.

DG Chart

DG data by YCharts

Performing well

The value proposition of dollar stores is very unique--the price on a per unit basis is typically higher than at a discount store like Wal-Mart (NYSE: WMT  ) , but the number of units sold is lower. This helps dollar stores serve consumers who are on budgets.

In fiscal 2012, Dollar General registered record sales, operating profit, and net income. The momentum continued into the second quarter, with adjusted earnings per share witnessing a jump of 11.6% on the back of 11.3% growth in net sales. The consumables category was the main driving force behind the solid results .

Dollar General has been witnessing a boost in sales for several months now after adding tobacco products to its lineup. In addition, the decision to offer brand-name products also proved to be beneficial. Demand has been strong for tobacco products, fresh food, candy and snacks. Higher traffic and an increase in average transaction count led to 5.1% growth in comparable-store sales .

Dollar General opened 375 new outlets during the first half of 2013. Going ahead, the company plans to open 650 new stores, up from the 635 previously estimated. In addition, it plans to remodel or relocate about 550 stores .

If we look at Dollar General's performance during the last three years, we find that it has not only consistently grown revenue and net profit, but has also reduced its debt on the back of strong free cash flow generation, as shown in the chart below. For 2013, management expects same-store sales growth of 4% to 5%, and total sales are expected to rise by 10% to 11% year over year .

DG Revenue TTM Chart

DG Revenue TTM data by YCharts


Dollar Tree (NASDAQ: DLTR  ) is the smallest dollar store in the U.S. However, it has been gradually increasing its store count. Although the company's same-store sales growth was 3.7% in the second quarter (lower than Dollar General's 5.1%), it managed to increase its earnings per share by 9.8% to $0.56 .

Dollar Tree's $1 items, in addition to the Deal$concept, have helped it perform better. During the second quarter, Dollar Tree opened 81 stores, expanded or relocated 32 stores, and closed two stores. It currently operates 4,842 stores in 48 states and 5 Canadian Provinces as of Aug. 3, 2013, with total retail selling square footage of 41.9 million. It plans to open 340 stores by the end of this year .

Dollar Tree estimates sales for the third quarter of 2013 to be in the range of $1.87 billion to $1.92 billion based on low- to mid-single digit comparable-store sales. Diluted earnings-per-share are estimated to be in the range of $0.54 to $0.59.

Dollar Tree sells most of its items around the $1 price point and hence its expansion is a threat to Dollar General.

Wal-Mart has also been moving into the space of dollar stores. The retail giant already offers lower prices than Dollar General, and it has been increasing its presence in smaller neighborhoods.

With a beta of 0.33, Wal-Mart is a defensive stock that also pays a good dividend that yields 2.60%. The company has a payout ratio of just 34%, possesses strong operating cash flow, and can provide stability and protection to a portfolio.


Dollar General's performance has been great this year and the company's sales growth is better than its peers. Its outlook indicates that it expects more growth in the future. This would be driven by Dollar General's focus on serving lower income consumers and those who are looking to save money. The company has also been expanding its stores and is seeing more traffic. Investors looking for a retail play should consider Dollar General.

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5/26/2016 10:18 AM
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