BlackBerry Takes 1 Last Shot

Smartphone veteran BlackBerry (NASDAQ: BBRY  ) may be up for sale, but the Canadian company hasn't quite given up on the handset market yet.

BlackBerry released the Z30 handset this week, a larger and faster version of the Z10. It even comes with an OLED screen, a battery-saving upgrade from the Z10's standard LCD technology.

But the Z30 is not good enough to pull BlackBerry back from the brink of destruction. The new phone might have been able to compete with last year's Apple iPhone 5 and Android models, but it falls flat in the face of fresher competition. Current high-end models like the iPhone 5S and Google's Moto X blow the Z30 out of the water in terms of performance and innovation. Universal Display shares tend to spike whenever a major manufacturer announces an OLED-equipped handset, but even that signpost was missing from the Z30 launch.

In the video below, Fool contributor Anders Bylund explains what BlackBerry needed to do here, and why its effort fell short. Whether you agree or not, feel free to share your thoughts in the comments box below.

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Read/Post Comments (5) | Recommend This Article (1)

Comments from our Foolish Readers

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  • Report this Comment On September 20, 2013, at 12:51 AM, BR14 wrote:

    "Current high-end models like the iPhone 5S and Google's Moto X blow the Z30 out of the water in terms of performance and innovation"

    How on earth would you know? Have you even used the device.

    The usual nonsense.

    BlackBerry has competitive phones - actually better than the iPhone (though Samsungs latest offerings take some beating). And their OS delivers way more power from the CPU than do the less efficient Android or iOS offerings.

    You may well be right on the stock price drop, but it isn't because the Z30 doesn't compete.

    And the iPhone 5S won't save Apple. BlackBerry may be in trouble now, but the next target for the short sellers will be Apple. Get out while you can.

  • Report this Comment On September 20, 2013, at 9:47 AM, le2o wrote:

    Love the BB whiners! Game Over BB.

  • Report this Comment On September 20, 2013, at 11:36 AM, Oril wrote:

    It's interesting how whenever Blackberry stock shows gains the Wall Street journal immediately comes out with some unfounded rumor that they supposedly sourced from from an unnamed, unknown 'person familiar with the matter' in order to drive the share price back down again. These efforts in obvious support of their short selling masters are then taken as fact by fools like byland and others who then flood the Internet with trash articles like this using the good old WSJ as their bible.

    What's interesting is that regardless of how hard they try to hold Blackberry underwater it always comes back up for air.

  • Report this Comment On September 20, 2013, at 3:45 PM, TMFJCar wrote:

    @ Oril

    I think this "vast conspiracy" to keep BlackBerry down isn't true. When we analyze companies, we come into it as rational and neutral parties--that's the cornerstone of analysis. I mean the news today basically means that BlackBerry cannot exist as is.

  • Report this Comment On September 20, 2013, at 6:36 PM, OracleofOmahaha wrote:

    @BR14 "bbry may be in trouble now". The company just announced a quarterly loss of $1 billion, they are firing 40% of their employees and the stock crashed more than 17% in one day. But you are not sure that the company is in trouble. So are you buying more shares? Of course not. You bbry pumpers have zero credibility and will say anything to make others believe the company can recover so you can dump the stock you still own. Stop the lying. This stock is DOA and has been for a long time. End of story.

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