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Google Strikes at Microsoft's Mobile Office

Last week, Google  (NASDAQ: GOOGL  ) announced that it's making QuickOffice free. The search giant acquired the popular mobile productivity suite last year and has relaunched it under its multi-colored umbrella. Meanwhile, Apple also just said it will include iWork for iOS for free on all new iOS devices.

Microsoft's (NASDAQ: MSFT  ) Office cash cow has had trouble making the shift to mobile platforms, and the company's current offering is available only for paying Office 365 subscribers. With Apple and Google offering free alternatives on the consumer level, Microsoft may have a tough sell.

On the other hand, Microsoft's core Office market is the enterprise. Google is attacking that market with Google Apps for Business, but Apple has little to no interest in the enterprise productivity software market. The office business is Microsoft's most profitable by far, so it potentially has a lot to lose if these threats escalate even further.

In the following video, Erin Kennedy discusses the risks to Microsoft with Evan Niu, CFA.

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Read/Post Comments (5) | Recommend This Article (1)

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  • Report this Comment On September 23, 2013, at 10:18 PM, techy46 wrote:

    Microsoft Office is the platinum standard but I guess those that need freebies like Android plastic phones and tablets will find it works OK. However, why would I want to waste all my experience and knowledge just to save a few bucks.

  • Report this Comment On September 23, 2013, at 11:15 PM, ztol7527 wrote:

    @techy45 Typical iSheep. Last time I checked, offering FREE services was a good thing. Nothing stops you from using Microsoft Office as well. By the way, that whole plastic Android thing is irrelevant. Have you ever heard of the iPhone 5C? Most Android phones are built better than that POS. Android is more productive and better than iOS in just about every possible way.

  • Report this Comment On September 24, 2013, at 12:26 AM, amenamerica wrote:

    @ ztol7527 About the only thing you can count on with Android is that you mobile device will crash every 10-15 minutes. No thanks! Android is for kids.

  • Report this Comment On September 24, 2013, at 12:59 AM, Vitabrits wrote:

    Microsoft ripped off Adobe when its "graphic suite" went to a subscription and Microsoft thought it could do the same thing. Businesses may get sucked into the subscription but consumers are turning a blind eye to M$FT and rightfully so.

  • Report this Comment On September 24, 2013, at 1:10 AM, GameBot wrote:

    Office 365 is Doing excellent. I wonder why the writer wanted to make it soind like it was not doing well......

    very odd

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