Tech giant Apple (NASDAQ:AAPL) certainly failed to impress investors when it unveiled its most recent line of iPhones two weeks ago. But, oh, what a difference a couple of weeks can make.

Coming off a weekend where Apple smashed its previous records for iPhones sold in a debut weekend, it looks like the Cupertino giant still resonates loud and clear with the group that ultimately matters most: consumers. So much so, in fact, that the 9 million iPhones Apple sold nearly doubled the previous record with the iPhone 5's launch last year.

And while this is undeniably a good thing for Apple and its shareholders, it might not be quite as impressive as the headlines would have you think. In this video, Fool contributor Andrew Tonner looks at a few reasons why Apple's recent record should be taken with a grain of salt.

Fool contributor Andrew Tonner owns shares of Apple. Follow Andrew and all his writing on Twitter at @AndrewTonnerThe Motley Fool recommends Apple. The Motley Fool owns shares of Apple. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.