Tech giant Apple (NASDAQ: AAPL ) certainly failed to impress investors when it unveiled its most recent line of iPhones two weeks ago. But, oh, what a difference a couple of weeks can make.
Coming off a weekend where Apple smashed its previous records for iPhones sold in a debut weekend, it looks like the Cupertino giant still resonates loud and clear with the group that ultimately matters most: consumers. So much so, in fact, that the 9 million iPhones Apple sold nearly doubled the previous record with the iPhone 5's launch last year.
And while this is undeniably a good thing for Apple and its shareholders, it might not be quite as impressive as the headlines would have you think. In this video, Fool contributor Andrew Tonner looks at a few reasons why Apple's recent record should be taken with a grain of salt.
What's next for Apple?
Apple has plenty of growth catalysts beyond just the new iPhones. The company has several billion-dollar ideas in its back pocket that investors need to take note of. Read about the future of Apple in the free report, "Apple Will Destroy Its Greatest Product." Can Apple really disrupt its own iPhones and iPads? Find out by clicking here.