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Burger King Introduces Lower-Fat, Lower-Calorie French Fries

As the battle for healthier options continues, Burger King (UNKNOWN: BKW.DL  ) has launched new crinkle-cut french fries known as "Satisfries." Compared to McDonald's fries, they contain 30% fewer calories and 40% less fat, as shown in the table below. They also have less fat and fewer calories than Wendy's fries and its own traditional fries.



Calories from Fat

Total Fat (g)

Saturated Fat (g)

Total Carbs (g)

McDonald's French Fries 






Wendy's Natural Cut Fries 






Burger King French Fries 






Burger King Satisfries






 Source: Company Nutrition Reports. All values per 100g serving.

It is worth noting that the portions of the fries very rather significantly from chain to chain. For example, a medium Satisfries at Burger King has a serving size of 157 grams whereas a medium at McDonald's is only 117 grams. Even despite the smaller size, the Satisfries have fewer calories (340 versus 380).

Burger King says the Satisfries have few calories because of a new batter that doesn't absorb as much oil. They're made in the same fryers and cooked for the same amount of time as regular fries. The crinkle-cut shape is in part so workers will be able to easily distinguish them from the regular fries when they're deep frying them together.

In addition, as a marketing effort, Burger King launched its Instagram today, posting pictures of the new fries, including their introduction on the Today Show. The announcement of the Satisfries came about a month after the introduction of the company's new fall product menu.

Burger King's stock is up 20% year-to-date and has remained relatively flat on the day of the announcement.

-- Material from The Associated Press was used in this report.


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