Ford's 2015 Mustang: Why Fans Will Hate It


Artist Rendering of the 2015 Mustang. Photo credit: Autoguide.com, Read more here.

Bold, powerful, iconic. Those are three perfect words to describe the history of Ford's (NYSE: F  ) Mustang. From the old movie duels with the Camaro to the race track and car shows, the Mustang has captured fans across America for decades. Unfortunately, like everything else, the Mustang will need to evolve to survive. That's about to take place next year, when Ford unveils its 2015 Mustang, and it will surely ruffle the feathers of longtime fans. The preceding photo is a rendering, and Ford has kept its new-look Mustang under tight lock and key. One thing is for sure: It will be drastically different.

Will its evolution be the key to turning its sales decline around? Or will it be the cause of its ultimate demise?

Sales crash
Vehicle sales crashed to the floor during the Great Recession but have since rebounded. Unfortunately, some vehicles were left behind in the recent rebound, the Mustang included.


Graph by author. Information credit: Automotive News DataCenter. 2013. *Projected from sales through August.

The Great Recession sealed the coffin on the Mustang as we know it. Consumer preferences switched to vehicles like Ford's new Fusion, which offered much better fuel economy and unique style in a typically bland mid-size segment. After the recession, many people suddenly tossed aside larger gas-guzzling vehicles for smaller, fuel-efficient rides. If the Mustang doesn't adapt to this change, it risks fading away into obsolescence.


Graph by author. Information credit: Consumer Reports.

Evolution
Ford has two key things in mind when it comes to the all-new 2015 Mustang, and loyal fans might not like the end result. First, it has to appease the changing consumer attitude in the U.S., which means it will be receiving different engine options to improve fuel efficiency. Rumors are spreading that it could include three options: a 2.5-liter four-cylinder EcoBoost engine that puts out 300 horsepower, a 3.7-liter six-cylinder that would put out 305hp but supposedly could be upped to nearly 400, and the classic 5.0-liter eight-cylinder engine that puts out 475hp-plus.

Though these are rumors, they make perfect sense to me. Also, for the first time, an EcoBoost turbocharged engine will be a prime option -- especially overseas. That sound you just heard was loyal fans pounding their keyboards at the thought of an EcoBoost Mustang.

One of the most important things to consider is that Ford is becoming much more efficient and profitable as a company, thanks in part to Alan Mulally's "One Ford" vision. Consider that 85% of vehicle sales will be from nine platforms by the end of this year. That means the new-look Mustang will need to be smaller and more globally oriented -- definitely not the pure American Mustang of old. According to Edmunds, Ford is working to remove about 400 pounds from the current model that weighs in at roughly 3,500 pounds. It's also believed the Mustang will check in about 15 inches shorter and 6 inches narrower.

The author's ride. Yeah, he put that in there.

Takeaway
Like it or not, for the Mustang to rebound and live on, it must evolve. It can't stay in its retro form forever, although I rather enjoy the look. Right now, Ford as a company is almost entirely dependent on North America for its profits. That has to change, and Ford wants its iconic Pony car to gallop on the global stage, helping the folks at the Blue Oval complete one of the greatest business turnarounds in history.

Consider that the Mustang evolution could help Ford conquer two continents. Right now, even amid a European market still in decline, Ford has managed to increase its wholesale volume, market share, revenues, pre-tax profits, and operating margins -- a huge win. That charge has been led by Ford's Fiesta and Focus models, and the Mustang could take the baton and continue the charge as Europe rebounds.

Ford's Asia-Pacific-Africa region, which is mainly China, equates to about 8% of overall revenue. Ford expects that figure to increase to 40% by 2020, a large and quick jump. If the company can make the Mustang as popular overseas as it was here, while not alienating the U.S. fan, it could mean huge things for company market share and profits.

Yes, loyal Mustang fans may hate the all-new design that will be unveiled next year, but it certainly isn't going to die off. I believe the evolution of the Mustang is about to bring its best generation yet, and it could quickly change from an American icon to a global icon. How can you hate that?

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Read/Post Comments (107) | Recommend This Article (40)

Comments from our Foolish Readers

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  • Report this Comment On September 28, 2013, at 10:49 AM, Stakeouttoo wrote:

    yet another MUSTANG II.. it didn't work back then.. itll never work now..

  • Report this Comment On September 28, 2013, at 11:50 AM, babyleg wrote:

    What can I say. Ugly, ugly and ugly. I am not impressed anymore. I see why Shelby stopped making GT 300 &GT 500 Cobras for 2015. I wouldn't want my name on that car either.

  • Report this Comment On September 28, 2013, at 12:00 PM, eastpass wrote:

    If the Mustang looks like the artists rendering, it will be a winner!

  • Report this Comment On September 28, 2013, at 12:09 PM, jb80538 wrote:

    Fans will hate it because it looks NOTHING like a Mustang.

  • Report this Comment On September 28, 2013, at 12:18 PM, jdsmitty wrote:

    This has to be one of the ugliest cars I have ever seen I don't care what name they try to slap on it, it sucks and I don't see how Mustang would even think of putting their name on this mess.

  • Report this Comment On September 28, 2013, at 12:28 PM, SwK0212 wrote:

    Did Ford try the same thing back in the early 80's and it bombed? I see the same thing happening with this as well. There is nothing wrong with the current Mustang save for it not having independent rear suspension.

  • Report this Comment On September 28, 2013, at 12:29 PM, mustangD wrote:

    Really! I have been a mustang fan for over 50 years! This is so not ok for me! Yuk! Man get a clue if it's not broke don't try to fix it!

  • Report this Comment On September 28, 2013, at 12:34 PM, LarryBoyjr wrote:

    Just chop off the back a little bit and u will have a 70's style AMC Pacer or Gremlin . Yuckky

  • Report this Comment On September 28, 2013, at 12:39 PM, spore219 wrote:

    Looking 'like a Mustang' hasn't exactly made for healthy sales in recent years, which is why Ford is trying to make it more appealing internationally. It's looking pretty tired lately and is badly in need of some new ideas. Yet, the alleged 'loyalists' don't want it to evolve. Apparently there aren't enough of these fanatics to keep 'Stang sales in the black, so get used to the idea that the pony Ford has to evolve, or become completely irrelevant.

  • Report this Comment On September 28, 2013, at 12:41 PM, sreyno wrote:

    Another car that looks like melted plastic with cartoon wheels! This euro-trash look has to end.

  • Report this Comment On September 28, 2013, at 12:48 PM, JasonBentley wrote:

    I love my 2010 Mustang GT Convertible. Its looks and performance are retro enough to make it especially pleasurable to own and to drive. Too bad Ford can't at least keep one version of it in keeping with the retro motif.

  • Report this Comment On September 28, 2013, at 12:49 PM, teresagale wrote:

    Take the front clip off and then it's UGLY.

  • Report this Comment On September 28, 2013, at 12:51 PM, RenalColic wrote:

    This is not evolution it's devolution.

    This is a cross between a 1968 Mustang and a 1988Mustang. It's like mixing rock and roll with disco. Loser.

  • Report this Comment On September 28, 2013, at 12:58 PM, Bmousee wrote:

    It's not a mustang it's a mustake the retro is just as ugly as the (69-70) was just pull the plug and let it go away

  • Report this Comment On September 28, 2013, at 1:02 PM, MustangAK wrote:

    If Ford is really serious about this then they had best done their homework.

    I have only one issue with their engine choices, why not the dual turbo Taurus engine? Your market outside the US is looking for unique and performance but having the heritage of Mustang.

    If you go travel the world and look for mustangs you will find them, mostly in V8 form. But Mustang 2's did not really go into the collector market out side and are of limited interest inside the US.

    Look at the cars you will be competing with from Japan and Europe, why are they successful? Some it is heritage most it is racing. Race today sell for the next year.

  • Report this Comment On September 28, 2013, at 1:04 PM, getrealplease wrote:

    if you don't like this new stang.. your crazy. It looks great, can't wait for it to come out. There may be fans of the old, but think about it. If they stop making that old style, it will go up in value. Be happy Ford is making this horse look really good.

  • Report this Comment On September 28, 2013, at 1:09 PM, rdmcdonald48 wrote:

    The current design management at Ford is, once again, falling victim to the same events that caused the Mustang II to come into being. Failure to connect with the buying public.

    The reason this Mustang (retro-styled) has been so successful is that the buyers who wanted to re-live their youth and the enjoyment of driving a "muscle" car made it that success.

    This design will never be competitive with the Camaro or the Challenger. Ford will, once again, lose its market share and the design will die an ugly death.

  • Report this Comment On September 28, 2013, at 1:11 PM, tammiek73 wrote:

    I have had a 65,99,2001, and now a 2006....This one....no thanks. ugly,

  • Report this Comment On September 28, 2013, at 1:17 PM, rw93003 wrote:

    It looks like the front end of a real Mustang grafted onto Kim Kardasian's butt.

  • Report this Comment On September 28, 2013, at 1:30 PM, elhen wrote:

    They need to go to front wheel drive and a CVT to save gas. My main reason for not buying one is Ford's reliability. Rear wheel drive is a dinosaur.

  • Report this Comment On September 28, 2013, at 1:50 PM, garybthompson wrote:

    love the look...I currently own a 64.5 & a 66 and this will be great..so long as it remains rear wheel drive.

  • Report this Comment On September 28, 2013, at 1:57 PM, RMengineer wrote:

    Needs to evolve? Perhaps. But that's not justification for any change simply for the sake of "evolving".

    Remember the Mustang II? How did that "evolution" work out? It nearly killed the Mustang.

    Who here is aware that the Probe was originally intended to be the next evolution of the Mustang? And which is still being made today and which is not?

    And if you cut out the heart of the Mustang in the name of "evolution" then hasn't "The Mustang" been killed anyway and haven't you really just killed the mustang, crated a new unrelated model and transfered the Mustang moniker to it? Seems like a distinction without a difference vis a vis survival or death off the Mustang - either way, the Mustang and what it stood for is dead.

    I'm not saying that against what the final product may or may not be, I am saying it in refutation of the writer's arguments.

    That being said, if what the Mustang stood for is no longer a marketable product, then maybe it is better to give it an honorable death than to give it a slow and ignominious demise.

  • Report this Comment On September 28, 2013, at 2:01 PM, Creek76 wrote:

    The Mustang IIs were way underpowered. And didn't even look like a sports car. This rendering at least has some style to it. If you want to gripe about it having an EcoBoost engine, I'd encourage you to drive a current base model. Talk about sluggish. Here's to all commenters who say the retro design worked...it did, all of us baby boomers have the car of our youth again in retirement. But we're done now. These were our swan songs. I'm not buying another car because chance are the new stang I have will outlive me...and my fellow boomers. So good on Ford for going after a different market to save this icon. And of course it's going to look different millennials have different tastes. Just keep a beastly V-8 as an option.

  • Report this Comment On September 28, 2013, at 2:04 PM, Jason87467 wrote:

    If Ford comes out with ugly car, the Camaro will have no competition. That not mentioning the fact the Camaro is in process of getting a major change. As the way both cars stands today, the Mustang technology is antiquated. The suspension is still using a solid axle and handles nothing like the Camaro. The only thing is has going for it is a very powerful engine that makes the car good in a straight line. Ford has a long way to go before the Mustang comes close to what the Camaro is today!!

  • Report this Comment On September 28, 2013, at 2:05 PM, preachermann wrote:

    I've been a Mustang fan for 40 years and this one will kill it for me, Its not the style that's lost the sells, it's the price, this thing is a Fustang, looks like a fusion in the front, and a Porsche boxer back end, but 40 years has been a good run

  • Report this Comment On September 28, 2013, at 2:09 PM, BBBBandit wrote:

    I am beginning to see you why you call yourselves "fools." You admit that the look of the new Mustang is kept under "lock and key," yet you profess to know that it is "certain to be radically different." Not only that, you also know for certain it will "ruffle the feathers" of Mustang fans.

    This wild speculation may pass for journalism in "Motley Fool," but it certainly does not cut the mustard at reputable outlets. Don't you have any >real< reporting that you could be doing?

  • Report this Comment On September 28, 2013, at 2:17 PM, ford1svt wrote:

    To address some points made in this article:

    * If fuel economy was such a large determining factor, why are F150 sales through the roof?

    * If Ford design and management are so poor, why are Ford sales dramatically increased for 2013?

    * Related: Those inclined to buy a Mustang traditionally value performance well above fuel economy, comfort, etc. The Mitsubishi Evo and Subaru WRX are absolutely hideous designs - yet their performance attract buyers. Those who buy performance coupes tend to value performance above all else and do not fit into the "typical" car-buyer segment.

    * The Mustang experienced a revival in the early 80's - NOT a negative period in terms of perception, sales and performance.

    * All Mustang enthusiasts care about is besting the Camaro and Challenger. The '15 'Stang is rumored to produce 450 HP and weigh 400 lbs less than the current iteration. Those are low-12 second 1/4 mile numbers.

    * Mustang sales have been deteriorating despite the '14 model being incredibly competent. Something needed to be done to keep the segment viable.

    * There is no such thing as a "Shelby GT500 Cobra.

  • Report this Comment On September 28, 2013, at 2:23 PM, ford1svt wrote:

    @Jason87467 - The '15 Mustang will have IRS and utilizes a DOHC, 4V, engine. The Camaro utilizes a pushrod motor and weighs over 4,000 lbs. Which is the dinosaur? The '15 GT will produce the same or more power as the '14 (420 HP) and weigh 400 lbs less. Performance-side, it's "game-over" for the Camaro.

  • Report this Comment On September 28, 2013, at 2:28 PM, illbethere1 wrote:

    Ford has finally woke up and is dumping that disgusting retro look ! The flared fenders , short rear and the aggressive front fascia is a good start and is light yrs away from the current old man look. The camaro needs a harsh wake up call also. US automakers are emulating european distictiveness into their cars mainly because of their progressive style and lighting and here are these groups who have the audasity to believe the current mustang is heaven. More likely hell ......

  • Report this Comment On September 28, 2013, at 2:37 PM, HarryRSole wrote:

    Jesus when did the Ford designers start taking acid like the General Motors so-called designers? I'm mean come on who'd turn the Corvette in to a Viper. GM did!

  • Report this Comment On September 28, 2013, at 2:40 PM, luckyagain wrote:

    "Though these are rumors, they make perfect sense to me. Also, for the first time, an EcoBoost turbocharged engine will be a prime option -- especially overseas. That sound you just heard was loyal fans pounding their keyboards at the thought of an EcoBoost Mustang."

    The only opinion that really counts is at the cash register. People who vote with their dollars are the only important ones; all the others are just observers.

  • Report this Comment On September 28, 2013, at 2:50 PM, ibuildthings wrote:

    For me, the best looking was the 2011-2012. I would own one today were it not for the combination of an incompetent dealer, followed by a problem with the manual transmissions in a couple of their years. But that car is also about driving a thrill-ride every day.

    Before dissing that car, try one, anything newer than 2010. The Ford Mustang V8 is $60,000 worth of fun in a $35,000 package. Just for fun on a Saturday afternoon, try one with a 5.0L V8 engine at a dealer. Take if for a drive a little farther than their normal "round 3 blocks" drive. If you like anything about cars, you won't be able to keep a poker face, and the 15 city/26 hwy/19 combined gas mileage will seem like the best deal on the planet.

    Going to the store? That nice place in the next state over seems like a good one, let's go there. Creature comforts? Seats are comfortable. Music is great. Even if you are tall, you have great headroom and great visibility, unlike the Camaro. And a smile on your face reminiscent of a circus clown.

    Lots of people buy other cars for mileage, families, and such. Me too. But a post 2010 Mustang? That car is for fun. Fun every day.

  • Report this Comment On September 28, 2013, at 2:55 PM, ibuildthings wrote:

    I hope my previous comment wasn't too long to be posted. The short story: The 2012 Mustang was the most fun in a car I had since driving a wholly impractical, way-expensive, not street legal Porsche. Don't diss performance cars until you have tried one. I'm sorry to read that the recession hit their sales. I'm not sure that's all it was. They were still selling an ancient 4.2L dinosaur engine, in an era where Japan had better performance and price. The new 5.0L Coyote engine, and the new design changed all that. Try one. You cant hide the smile.

  • Report this Comment On September 28, 2013, at 2:57 PM, ibuildthings wrote:

    Rear wheel drive has an extra couple of components, but dinosaur? For driving enthusiasts, rear wheel drive is the way to go.

  • Report this Comment On September 28, 2013, at 2:57 PM, Riggerwo wrote:

    Ford needs to sell cars...the Mustang needs to change to appeal to new customers...the old die hard "do not change anything ever brigade" will just have to get over it!....update, change, evolve or go out of business.

  • Report this Comment On September 28, 2013, at 3:01 PM, jsarms1 wrote:

    Everyone saying Shelby is bailing is idiots, they are bringing back the GT350. The 2015 will be lighter and faster...aka a true pony car

  • Report this Comment On September 28, 2013, at 3:04 PM, vsawmike wrote:

    This is not what the 2015 will look like. This rendering is off quite a bit. Take a look at the aston martin concept car they have been showing at auto shows. That is the 2015 Mustang.

  • Report this Comment On September 28, 2013, at 3:05 PM, suzzieqd wrote:

    That's not a Mustang! Looks like every other car out there. So sad.

  • Report this Comment On September 28, 2013, at 3:06 PM, DrStanPhd wrote:

    I love IT! I believe IT looks better and is more sexy. I will consider buying one for firt time since 2004.

  • Report this Comment On September 28, 2013, at 3:25 PM, bossbill wrote:

    I have been restoring classic 1965-1973 Mustangs professionally for nearly thirty years.

    If the artists rendering of the new Mustang is accurate, a Disney character immediately comes to mind. "Goofy."

    Where are the likes of Negstad, Sperlich, Oros and Iacocca when Mustang fans desperately need them?

    That's my professional opinion.

  • Report this Comment On September 28, 2013, at 3:26 PM, Paf1 wrote:

    If the Mustang looks like the artists rendering, it will be a winner! I agree with eastpast!!

  • Report this Comment On September 28, 2013, at 3:40 PM, leadfoot97 wrote:

    I like everything about it except the long nose. The flared rear fenders look awesome. Give me a '68-'69 grill w/fat fog lights and I'm in !!

  • Report this Comment On September 28, 2013, at 3:49 PM, Jeffkory wrote:

    There are so many mustangs and camry's out there that they all look alike- I want anything different that everyone doesn't have- Their just bland.

  • Report this Comment On September 28, 2013, at 3:52 PM, adolphcoors wrote:

    I have owned a 65,82, 92, 06, 09 &now a 13, obviously I love Mustangs. Us Mustang lovers have loved the design & performance but the 2015 does not do it for me. Is sexy but not what a Mustang represents.

  • Report this Comment On September 28, 2013, at 3:53 PM, Jeffkory wrote:

    Dodge dart II with a makeover? I guess mustangs appeal finally wore out on the public- They been just bland for years now- Like the camry.

  • Report this Comment On September 28, 2013, at 4:08 PM, Anlushac11 wrote:

    Front end is fine, rear 1/2 is butt ugly.

    For those uninformed and ignorant of Mustang's history Mustang II did not almost kill the Mustang.

    The Mustang II produced from 1974-1978 was one of the best selling Mustang's in the history of the vehicle, selling 1.1 million vehicles in its 4 year span. The 1974 model was only exceeded by the 1965 model in total numbers sold,

    It is easy to sit back now and criticize the Mustang II but having owned multiple Pinto's and Mustang II's i can tell you they were not the same car. Just shutting the door on a Pinto and Mustang II its easy to tell the difference.

  • Report this Comment On September 28, 2013, at 4:21 PM, iefbr14 wrote:

    At some point, most everybody who wanted a Mustang because of nostalgic memories of the 60s bought one, or can still buy a clean, low-mileage used one. People who have childhood memories of the original Mustang are in their 50s, and those who were old enough to drive them when they came out are in their 60s and older.

    AMC had a similar issue when it came out with the Pacer in the 70s. Sales were good for about three years, then plummeted. AMC management figured out that the car appealed primarily to weirdos, that all the weirdos who wanted that car had one already, and the market was exhausted.

  • Report this Comment On September 28, 2013, at 4:33 PM, ARBE123 wrote:

    I like the front of the car, but as you get past the doors, UGLY!

  • Report this Comment On September 28, 2013, at 4:35 PM, MotDrappehs10 wrote:

    I like it, Looks more European, Just hope it has room for a big guy like me, I always wanted one but they just diden't have room enough for a tall guy like myself. Mabe it's a black thing but I love it, and I'm sure American will get some class. I wish I had one.

  • Report this Comment On September 28, 2013, at 4:43 PM, omorin34 wrote:

    Most people commenting don't like it and I don't think we are suppose to. I don't think Ford is trying to appeal to the old motor heads. I am curious to see how it does with the 20 to 30 something year old buyers once it comes out. Someone commented about Shelby not coming out with a 350 or 500. He died last year at the old age of 89. His name will always mean performance but it will not be as important to gen X as it was to us. Some of the comments are laughable stating this is a mustang II. I think this car will be a less costly alternative to an Audi or BMW. I think that is what they are aiming at.

  • Report this Comment On September 28, 2013, at 4:45 PM, BoogieTooo wrote:

    Finally a Stang worth considering - about time

  • Report this Comment On September 28, 2013, at 5:10 PM, tyvtgo1 wrote:

    Many BS comments here because down sizing the existing Mustang would only take it back to where it started. The new mustang today is like a dinosaur compared to the 67 fastback I owned years ago. I rode in my sister's recently and felt it to be some family car called a Mustang because of the size. It did not seem sporty and did not ride like a sports car, so all these comments I have been reading here seems to be based on some myth that many here sees the Mustang as being, which many of you must have never had a vintage Mustang in your life or never sat in one. You guys are blowing smoke up people's ashes!

  • Report this Comment On September 28, 2013, at 5:20 PM, cwbyfan wrote:

    The Mustang saved Ford twice and now it appears they're gonna kill it?

    First, the price of fuel challenged all performance cars! Not to mention car sales had slowed for the last few years.

    And then Ford stuck the Mustang with the Bubble Butt! I was looking forward to a remodel Mustang without the ugly bubble butt! I drive a 2007 Mustang and I love it. I've wanted to buy a new Mustang for a long time, but I won't own a bubble butt Mustang!

    Ford just needed to go back to where the were in the mid 2000's and continue the tribute to their past. The fans would have come back!

    First the Bubble Butt and now this...FORD is killing the Mustang!

  • Report this Comment On September 28, 2013, at 5:24 PM, rimshoes wrote:

    Why are all the new cars looking like the Jaguar ?

    Yep, I am going to hate this new Mustang.

  • Report this Comment On September 28, 2013, at 5:26 PM, tyvtgo1 wrote:

    With the rear quarter panel design, why not design it to a retro shelby cobra style machine. There are many lower sitting sports cars powered by 6's and 4's that a a blast to drive, then add an option of a V8 and you've got a beast and that looks good too. I believe these manufactures are all follow the leader type these days, no one willing to step out of the box and create something that will atract the attention of the public, but more of just to blend in.

  • Report this Comment On September 28, 2013, at 5:36 PM, oldoldold wrote:

    As long as it sounds like the Mustang 5.0 they will love it. It must sound like the old 5.0 Mustangs. Its like Buicks without the port holes.

  • Report this Comment On September 28, 2013, at 5:49 PM, MotleyChip wrote:

    I've owned and driven Mustangs since I was 16, that's 44 years ago. The Mustang is not only a car, its an attitude. Kind of care free meets California dreaming. For any new Mustang design to be successful, Ford's designers and executives need to address that issue first. The car should be instantly identifiable as a Mustang, nothing else. I believe that will translate well in Europe and Asia as long as the look is not overdone. Ford's got some very talented designers that should be able to accomplish the mission if the executives will allow it. By now the 2015 design is locked in meaning the look is locked in for the next 3-5 years. I'd hate to see the Mustang go the way of the T-Bird. I fear that day is coming.

  • Report this Comment On September 28, 2013, at 5:54 PM, imt12345 wrote:

    I'M IN THE PROCESS OF RESTORING A 1988 I PULLED OUT OF THE JUNK YARD. GLAD I DID AFTER SEEING THAT STANG IT WILL BE WORTH A FORTUNE IN A FEW YEARS!!!!!!

  • Report this Comment On September 28, 2013, at 5:57 PM, TMFTwoCoins wrote:

    Thanks all for reading.

    @BBBBandit

    The precise design is kept under lock and key, although Ford has admitted in multiple press conferences that it will evolve from the retro look and take styling cues from the Evos concept. Maybe you should do research before blasting ignorant comments?

    @ford1svt

    "To address some points made in this article". When did I say Ford's designs and management is poor? I consistently say their reputation was bad before the recession, then CEO Alan Mulally has performed one of the greatest business turnarounds in history. The quality is way up in Detroit these days.

    Fuel economy is a huge factor, and Ford's F-150 has increased its fuel efficiency dramatically. In addition, sales of the F-150 are currently rebounded due to a rebound in construction and housing.

    Not sure what your point is about the Mustang revival in the 80's ? I didn't mention anything of the sort.

  • Report this Comment On September 28, 2013, at 6:17 PM, texcruzzer wrote:

    A LOT of you so called Mustang people are either forgetfull or plain biased morons. The Mustang II for your information was the third highest selling Mustang behind only the '65 and '67. The rendering is not a real car but a guestimate drawing. Ford has been making the right choice more often than not the last few years. The new design, lighter weight, and more power will make this new Mustang a WOW! car. All you naysayers can kiss my Ford blue rear end.

  • Report this Comment On September 28, 2013, at 6:52 PM, MrBill74 wrote:

    The bad thing about car designers is. They don't know when to leave a good thing alone. Little changes in appearance here and there will work just fine. Taillights, grill, headlights. Stuff like that. Seems the more they try to design. The more they screw up. Until what they end up with doesn't even resemble what they started out with. What made the " New Mustang " sell is it looked like the old Mustang. This one don't. Good luck.

  • Report this Comment On September 28, 2013, at 7:01 PM, oldschool100 wrote:

    the Mustang should be a car that can be driven in the northeast weather, have some fair trunk space and stand up to the Corvette with a choice of engines. Men today want a pretty car with big wheels and a good sound system and know nothing about whats under the hood or suspension. I miss the Mustangs of the 60s.

  • Report this Comment On September 28, 2013, at 8:22 PM, kogified wrote:

    Ford is a very smart company, they have solid products, several in their line up are sexy too. The Mustang needs to BE fast, have enough MUSCLE to stand it's ground in a straight out, and be sexy enough you want it - bad! if they can attain that formula for the new curves, they can stay popular and continue to grow Ford's brand.

  • Report this Comment On September 28, 2013, at 8:29 PM, MagnusRF2K wrote:

    I used to have a Mustang in the 90's. I just looked at the 2013 Mustangs, the engine and performance is okay, however there are a lot of things Ford has done wrong. The first reason a person buys a Mustang is performance, if the performance isn't there, you might as well move on to the next vehicle. Next is Ford can't wait more than a decade and only update the engine. Everything should be continuously evaluated and redesigned for new technology and performance. From suspension to handling. The interior electronics look like they are from the 90's. Give us a break.

  • Report this Comment On September 28, 2013, at 8:46 PM, saabhubby wrote:

    People forget that Ford tried to Euroize the Stang back in the 80's and what happened? Oh yeah, the Probe was born. This car will become the new Probe.

  • Report this Comment On September 28, 2013, at 8:51 PM, jason6687 wrote:

    The Mustang, Camaro, and Charger actually had that look to them. Please tell me they arent going to make then look like some ugly @$$ spaceship thing? Who the hell thinks that is even a good idea? It's ugly as sin!!

  • Report this Comment On September 28, 2013, at 9:10 PM, troublewolf wrote:

    my older brother had a 65..I had a 76 cobra...a mustang is a mustang is a mustang...except when the designs get hold of it! I was going to buy anew one in 78-80 but it looked like the EXP then! This new mustang looks okay in the front..but the rest is nothing more then a midsize piece of american heavy metal..bland and uninteresting. Maybe this is way car sale have really gone down? get someone i there that has style, for christ sakes!!!

  • Report this Comment On September 28, 2013, at 9:14 PM, Benibiker wrote:

    Beautiful!

  • Report this Comment On September 28, 2013, at 9:36 PM, resistance2013 wrote:

    My brother would pick me up from grade school in 1968 with his white 1965 Mustang (crappy transmission) and see how irritating he could be on the way home! I like this model and think it will be a big seller! Very cool, man.

  • Report this Comment On September 28, 2013, at 9:46 PM, wsears wrote:

    I'm old enough to remember that the exact same things were said about the Mustang II for 1974. "It has to evolve" and "things have to change". And surprisingly, the Mustang II sold well... but the reason why it sold was because it was one step above the Pinto, the reason was not because it was a Mustang. For that reason, we look back with pity on the Mustang II. It may have prevented bankruptcy for Ford in the difficult 70's, but that car was not a Mustang.

  • Report this Comment On September 28, 2013, at 9:53 PM, Pappy08GT wrote:

    I hate to say it but this HAS to be the Mustang of the future. I own an 08 GT because it is so from the past. But so am I.

    We all compete in a world market, like it or not, Ford Mo.Co. included.

    How can you complain about its style and then turn the key on your Acura, Corolla, Subaru, Hyundai et. al. If you loved it so much why didn't you buy one? How about all the 4 door Chevy S.S.'s out there? Are you serious?

    Ford gave us their offering of penance by including the 5.0 in the line up, if you don't like it don't buy it.

    As for me, I'll upgrade to a 2011 5.0, keep it and probably get the new one too, as long as your top dog what does it matter

  • Report this Comment On September 28, 2013, at 9:57 PM, FASTGOLFR32 wrote:

    Reminds me of a Ferrari but it is only an artists rendering so wait until you see the real one to get your panties in a bunch.

  • Report this Comment On September 28, 2013, at 10:11 PM, 2015mustang wrote:

    In 1971 at the tender age of - never mind - I saved up enough money to buy myself a car. So I went to several used car lots and my eyes caught the most beautiful cream yellow car with white interior and a white convertible top. I didn't know a thing about cars (not good when a young lady walks into a car dealership alone and is suddenly surrounded by vultures. I was actually frightened, and the owner could see it on my face. So he came to my rescue and helped me out.

    I was able to get credit (phew) up to a certain limit, and then he asked me what kind of car I wanted. I replied, "One that runs". He had seen me eyeing the yellow convertable (automatic luckily) and said that my credit limit was high enough to purchase the car. I asked about how it ran and if it had any problems and what year it was. Then I found out that it was a Mustang.

    He then said that since Ford had lost so much money on the Edsel, they put this new style of car into production as soon as possible and that I was looking at the first year a Mustang had been made - a 1964 and 1/2 Mustang. At first that didn't mean anything to me, so I asked the owner if I could call my brother to get his opinion. My bro was at the dealership in less than 15 mins, and said BUY IT!!!

    I loved that car. No problems .. got lots of looks while driving ... but then 2 years later my precious baby was parked on a side street near Clark and Irving, which was sometimes used - but hardly - as a turn-around for buses. I was parked on the west side of the street. The bus lost control and turned my baby into an accordion, pushing and smashing it up against a light pole.

    Yes, I got my revenge from them. They paid off my loan ($189), and left me driving the buses again to get to work.

    Then after saving some more money I got myself a 1968 dark green hard-top Mustang which had nothing but engine problems. A friend bought it and put a new engine it. Sorry for the sob story.

    I LOVE THIS NEW 2015 MUSTANG!!!

    We have a 1994 Chevy Camaro which this new Mustang reminds me of. Normally we are Chevy people (Blazers, etc) but this new Mustang reminds me of our Camaro.

    How could any Mustang lover/fan hate it???!!! I know this is from a female's point of view, but we have feelings too.

    Now I just have to win the lottery :-)))

  • Report this Comment On September 28, 2013, at 10:15 PM, vdns76b wrote:

    They keep claiming that people want more fuel efficiency, yet truck continue to be top sellers. Te looks aren't that drastic if the rendering is accurate. Looks good. The four cylinder might be a loser in sales, but the car looks good to me. I consider the other vehicles listed far more blandf than the mustang.

  • Report this Comment On September 28, 2013, at 10:16 PM, flyfisherman53 wrote:

    body wise it sucks why get rid of a tradition when you can still put the same motor in the 2014 body or a 2015 with keeping same traditional body style. Don't ruin a good thing.

  • Report this Comment On September 28, 2013, at 11:29 PM, Cody700 wrote:

    Naysayers will be eating their words when they see the new Mustang. Ford designers have no failures in many years, and the Mustang will be no failure, you can bet on that for sure. GM people will hate the new Fords no matter how badly the Ford makes their GM JUNK look.

  • Report this Comment On September 28, 2013, at 11:32 PM, TheJBird1973 wrote:

    Really, the only ones qualified to make comments about whether or not it will work, is up to current OWNERS OF MUSTANGS! If you just want to weigh an opinion, Shut Up and go BUY ONE! If you want change, put up some money and drive one home, otherwise, Shut Your Fly Catchers! All I hear are babies crying! Semper Fi (0311/8621-Disabled marine)

  • Report this Comment On September 29, 2013, at 12:20 AM, DuneRacoon wrote:

    Did the designers give up and go to a Japanese model? Doesn't look American at all.

  • Report this Comment On September 29, 2013, at 12:30 AM, PrimarySuspect wrote:

    This just isn't going to work. What a ugly p.o.s.

    Looks like Ford blew it big time. I hope this article is wrong. What is that bubble design flaw with confused body lines going on near the rear tire? And whats up with the Fusion front? This is a car that will be always laughed at, (think AMC Pacer) or Aztec by Pontiac.

  • Report this Comment On September 29, 2013, at 12:35 AM, PrimarySuspect wrote:

    WHAT A SHAME!

  • Report this Comment On September 29, 2013, at 12:36 AM, proseiden wrote:

    Looks like a Volvo based design. Like Chevy using a Camero rear-end on the new corvette, ford is screwing up the mustang. Both must have taken the same stupidity pill. Let's give credit to Dodge by screwing up the Dart making it front-wheel drive and gutless. OK Toyota, bring back the real Supra, you won't keep them on the lot.

  • Report this Comment On September 29, 2013, at 12:44 AM, PrimarySuspect wrote:

    MEMO TO: FORD MOTOR CO.

    SCRAP ALL DESIGN PLANS FOR THIS GARBAGE! SIMPLY START OVER!

    THANK YOU.

    (YOUR FRIEND)

  • Report this Comment On September 29, 2013, at 12:50 AM, PrimarySuspect wrote:

    2014 CORVETTE!

    FORGET ABOUT THIS MUSTANG-MESS-UP

  • Report this Comment On September 29, 2013, at 1:03 AM, TMFTwoCoins wrote:

    @Stang22

    You said the following...

    "I look forward to meeting you Mr.Miller. I could care less if this posts or not, as my message is solely for you. Hmmmm, ok, not a message necessarily, rather aprediction of my own.......Ur stock is about to plummet a forseen, 6ft under..zero. Take care of yourself now. Aloha."

    Really? Is this a threat? Are you that sad about the potential demise of the Mustang and my article? Ha...

  • Report this Comment On September 29, 2013, at 1:52 AM, JaredM80 wrote:

    for a different, brand new car I like it but with it being a Mustang I don't like it.

  • Report this Comment On September 29, 2013, at 1:56 AM, JaredM80 wrote:

    looking at it as a mustang I think it'd look better if the rear was the same as current mustangs and not short and close to the tire.

  • Report this Comment On September 29, 2013, at 2:12 AM, azeemcityart wrote:

    I am in the market for a BMW 335i coupe. I would love to buy American but nothing produced here compares. I hope this Mustang does the trick!

  • Report this Comment On September 29, 2013, at 4:30 AM, AndoCalrissian wrote:

    I wish they would release a modern technology replica of the '65. Same exact car but made with new materials. I'd buy that in a second.

  • Report this Comment On September 29, 2013, at 4:53 AM, ams511 wrote:

    Many of you have selective memories. Look at a 73 Mustang, the car was huge and no longer a muscle car. It became a personal luxury car like the Cougar. The Mustang II had better performance with a small block V8, and sold well. For 79 they switched to the fox platform cars and used them until the most recent version in 2005. So now they want to move back to the pre-2005 size which is a good move for both performance and fuel economy.

  • Report this Comment On September 29, 2013, at 5:06 AM, gwatsof195577 wrote:

    If it isn't 'retro', I can't use it.

  • Report this Comment On September 29, 2013, at 5:22 AM, minecrack99 wrote:

    It's VERY COOOOOOL

  • Report this Comment On September 29, 2013, at 6:21 AM, serioso777 wrote:

    There are additional cost with camaros and mustangs as well they don't care to mention. COPS won't leave you the Hell alone, I was constantly harassed and finally sold mine because the ahole cops always were trying to pin some BS traffic violation on me...i.e. ticket magnets...and it's true, now that I blend in , I don't even hardly see any, and yet with the camaro they were drawn like bears to honey...go figure...

  • Report this Comment On September 29, 2013, at 6:48 AM, andrae1984 wrote:

    If anyone actually follows the development of the new 2015 just from the Spy shots you will know it looks nothing like this lol. And the ecoboost is said to be only for the other countries even though we might get them. But think about it, having four engine options is crazy and yes there will still be a ZL1 challenger (ecoboost. 3.7, regular 5.0 and either a turbo 5.0 or the 5.8L for the Cobra). Im 29 and I am for the change. Change is always difficult to adjust too but always rewarding in the end. For the ones that said they tried this before and it failed, I would remind you 20 years ago things were different. I don't know why they would write a article to start sh*t but any car magazine will give you more factual information. Look it up yourself

  • Report this Comment On September 29, 2013, at 7:40 AM, bosox52 wrote:

    UGLY

  • Report this Comment On September 29, 2013, at 7:47 AM, pjrias wrote:

    Look at it this way. If Ford has trouble selling this new Mustang, they can always sell their rights to Mitsubishi and let their Fans eat it up. Back seat looks tight along with the Trunk. Will it have a CVT Automatic Transmission? Ha! Ha!

  • Report this Comment On September 29, 2013, at 8:26 AM, Jeffkory wrote:

    Ford has to do something to suck in more money- The mustang has become the camry- Just bland unwanted junk that everybody has- Nothing new- I retired from ford and bought a few new trucks- Never again

  • Report this Comment On September 29, 2013, at 9:20 AM, Armyguy1980 wrote:

    Stop with the retro looks. If u want retro go buy the old one. I for one like new cars. New ideas. Do i like the aztek, no. But i respect them for being different. Want a non-mustang kinda guy buying a mustang? Stop having them all looking the same. To me the mustang has looked the same for the most part since like the 94 mustang when they changed to the syle they pretty much have to this day. Ford, Chevy, and Dodge hold this market on lock because the other automakers dont want to make dull not fun to drive cars. Challenger, Camaro, and the Mustang are some of the boringest looking cars IMO. They just scream look at me im overcompensating for something. You want a real sports car thats fun to drive and still American look into a CTS-V. Chevy finally did to it right after many years of wrong with the new Corvette to, it looks like it stole some ideas from Ferrari but none-the-less a nice powerful car.

  • Report this Comment On September 29, 2013, at 10:01 AM, hammergod wrote:

    I'm sorry but this author is wrong about this rendering of the 2015... If he had done his homework he would have found the pics of the robo15 being tested without most of the padding on the front end....The actual front end will more closely resemble a fusion on some major steroids which I have no problem with that...I own a 13 and I look forward to the 15 and I am not judging it until I actually see it...

  • Report this Comment On September 29, 2013, at 10:31 AM, ford1svt wrote:

    @TMFTwoCoins - My comments were directed at the article itself and the ignorant comments that followed.

    F150 sales increases are totally attributable a rebound in the housing sector? Are you really sticking to that statement? A contributing factor - sure - but to correlate the increased sales simply to a more robust housing market is a stretch at best. And while the F150 may have decent mileage - for a truck - those borrowers primarily concerned with fuel economy will not opt for a truck or other large, heavy vehicle. The Mustang V-6 achieves 30 MPG+ on the highway - but overall, a Mustang does not compete with a Prius. So those who cite fuel economy as their number one deciding factor will never opt for a performance orientated vehicle such as the Mustang anyway.

    As with any redesign, there will naysayers and those who refuse to embrace something new. I think Ford is attempting to expand into a new market rather than appease aging Mustang fanatics who likely shunned fuel injection, anti-lock brakes and air conditioning. In order to remain relevant, Ford needs to attract a new generation of Mustang buyers and change is therefore not only necessary - but welcomed (at least by some of us!)

  • Report this Comment On September 29, 2013, at 10:42 AM, ford1svt wrote:

    @ andrae1984 - YOU are the reason Ford is going in this direction! I am 46 and I desired 60's muscle / pony cars when I was in high school. In the late 80's, I owned an '85 GT and an '87 LX 5.0 - which looking nothing like their 60's predecessors, but were incredibly fun nonetheless. Then in 2005, Ford appeased folks like me who grew up worshiping the 60's classics with the 'retro' design. But as the sales numbers prove, that is a declining market. Ford needs to make the Mustang relevant for today's market while still paying homage to the heritage that made it a special car. One can clearly see the Mustang lineage in the new design and the 5.0 Coyote motor will (thankfully) survive - but YOU are the future for the Mustang. Ford needs you and your younger counterparts to fall in love with this version of the 'Stang to ensure suitability of the brand. Hey, they could appease buyers like ME - but which demographic represents more growth? I think the answer is clear which is why Ford chose to do what it did.

  • Report this Comment On September 29, 2013, at 11:27 AM, rkrouse69 wrote:

    Do y'all remember the mid 70's over sized Pintos??? Here we go again.

  • Report this Comment On September 29, 2013, at 11:41 AM, Natrul01 wrote:

    I'm a Mustang fan (owned a 2007), but also a sports car/muscle car guy regardless of the manufacturer. A successful future for the Mustang does not exist in the past. I don't think Ford has done enough to push Mustang into the future, but the 2015 model is a step in the right direction. The performance is there, so a significantly higher sales increase will almost entirely depend upon the overall look of the car from nose to tail. Recent spy photos show this article's rendering to be off the mark. The actual 2015 Mustang isn't going to look that good. I'm afraid Ford's only design change appears at the nose... everything else is essentially old news. I was hoping for a sleeker car with a lower rear end, but those recent spy photos have turned me off. I'm a Mustang fan who wants more change.

  • Report this Comment On September 29, 2013, at 12:19 PM, wiredog86 wrote:

    That's a 2015 Probe, not a Mustang.

  • Report this Comment On September 29, 2013, at 12:26 PM, DRayZ wrote:

    Rather than emasculate the brand, let it die a dignified death

  • Report this Comment On September 29, 2013, at 12:38 PM, 07voodoo wrote:

    Gang -- this is not Ford's render. You are commenting on a fictional story.

  • Report this Comment On September 29, 2013, at 1:46 PM, GTgirlCA wrote:

    There are always haters on anything, any product produced. There have been far worse body styles on the Ford production line in years past...anyone remember the "fox body"? The 80's & 90's both had a couple repulsive body styles. The rendering, whether it looks close or not, demonstrates a futuristic body styling which a lot of people will love. The economic options is natural. All cars will be this way in the near future, it is our world now. The consumers who don't like it, will stick to their classic cars. A 3.7 liter 6 cylinder that can be "upped" to produce nearly 400hp? I'd look into that! Whats the mpg?

  • Report this Comment On January 13, 2014, at 11:49 PM, vette1 wrote:

    I affectionately call the 2015 Mustang - Mustang lll - The first time I seen the car the top stood out like a Mustang ll. The top is the biggest eye sore of the whole car (not sporty at all, but looks like a grocery getter top). The inside of the car looks so cluttered and confusing. The use of toggle switches is so antique and not modern at all. The side of the car looks like they forgot to finish it. The front of the car well, what happened to it? The car is a total wreck! The person who ok'd this design should be fired! This new design should kill the mustang forever.............

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