Microsoft's Newest Surfaces Still Aren't Winners

In what's already amounting to a big week for tech investors, Microsoft  (NASDAQ: MSFT  )  took center stage when it unveiled the first major update to its Surface line of tablets on Monday.

The update comes at a time when Microsoft is in serious need of some traction in the booming tablet space. It still markedly lags both Google's Android and Apple's iOS mobile operating system in terms of market share. Microsoft's first crack at a tablet was better than its previous product (i.e., nothing), but as we know now, not by a wide margin. Especially in the case of the ARM-based Surface RT, Microsoft's initial foray into the tablet market was largely worth forgetting.

And while the new tablets keep with the common themes in the tablet and smartphone space (faster, lighter, etc.), Microsoft's event left watchers generally less than impressed.

However, as Fool contributor Andrew Tonner discusses in the video below, Microsoft missed one big opportunity to make its Surface into a potential winner.

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  • Report this Comment On September 28, 2013, at 11:47 AM, groberys116 wrote:

    Wow, you guys are great. I've been looking for a reliable crystal ball and no luck, but you guys have found one. The new Surface models haven't announced orders yet, but you guys know already thier a fail. I apologize for the sarcasm, but you could at least wait until you have reliable sales information before determining the new Surface as a fail.

  • Report this Comment On September 28, 2013, at 1:13 PM, emoemeka wrote:

    @groberys116 - The comment about failure was about the original Surface tablet. However, there is nothing about the new tablets that would suggest that they would be commercially successful

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