Microsoft's Newest Surfaces Still Aren't Winners

In what's already amounting to a big week for tech investors, Microsoft  (NASDAQ: MSFT  )  took center stage when it unveiled the first major update to its Surface line of tablets on Monday.

The update comes at a time when Microsoft is in serious need of some traction in the booming tablet space. It still markedly lags both Google's Android and Apple's iOS mobile operating system in terms of market share. Microsoft's first crack at a tablet was better than its previous product (i.e., nothing), but as we know now, not by a wide margin. Especially in the case of the ARM-based Surface RT, Microsoft's initial foray into the tablet market was largely worth forgetting.

And while the new tablets keep with the common themes in the tablet and smartphone space (faster, lighter, etc.), Microsoft's event left watchers generally less than impressed.

However, as Fool contributor Andrew Tonner discusses in the video below, Microsoft missed one big opportunity to make its Surface into a potential winner.

Will Microsoft ever score a mobile win?
Apple, Google, Microsoft, and other tech titans are constantly invading one another's turf. At stake is the future of the trillion-dollar revolution in mobile. To find out which of these giants is set to dominate the next decade, we've created a free report called "Who Will Win the War Between the 5 Biggest Tech Stocks?" Inside, you'll find out which companies are set to dominate, and we'll give in-the-know investors an edge. To grab a copy of this report, simply click here -- it's free!

Read/Post Comments (2) | Recommend This Article (1)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

  • Report this Comment On September 28, 2013, at 11:47 AM, groberys116 wrote:

    Wow, you guys are great. I've been looking for a reliable crystal ball and no luck, but you guys have found one. The new Surface models haven't announced orders yet, but you guys know already thier a fail. I apologize for the sarcasm, but you could at least wait until you have reliable sales information before determining the new Surface as a fail.

  • Report this Comment On September 28, 2013, at 1:13 PM, emoemeka wrote:

    @groberys116 - The comment about failure was about the original Surface tablet. However, there is nothing about the new tablets that would suggest that they would be commercially successful

Add your comment.

Compare Brokers

Fool Disclosure

Sponsored Links

Leaked: Apple's Next Smart Device
(Warning, it may shock you)
The secret is out... experts are predicting 458 million of these types of devices will be sold per year. 1 hyper-growth company stands to rake in maximum profit - and it's NOT Apple. Show me Apple's new smart gizmo!

DocumentId: 2655100, ~/Articles/ArticleHandler.aspx, 9/27/2016 4:58:50 AM

Report This Comment

Use this area to report a comment that you believe is in violation of the community guidelines. Our team will review the entry and take any appropriate action.

Sending report...

Today's Market

updated 7 hours ago Sponsored by:
DOW 18,094.83 -166.62 -0.91%
S&P 500 2,146.10 -18.59 -0.86%
NASD 5,257.49 -48.26 -0.91%

Create My Watchlist

Go to My Watchlist

You don't seem to be following any stocks yet!

Better investing starts with a watchlist. Now you can create a personalized watchlist and get immediate access to the personalized information you need to make successful investing decisions.

Data delayed up to 5 minutes

Related Tickers

9/26/2016 4:00 PM
MSFT $56.90 Down -0.53 -0.92%
Microsoft CAPS Rating: ****
AAPL $112.88 Up +0.17 +0.15%
Apple CAPS Rating: ****
ARMH $0.00 Down +0.00 +0.00%
ARM Holdings CAPS Rating: ***
GOOGL $802.65 Down -12.31 -1.51%
Alphabet (A shares… CAPS Rating: *****
INTC $36.65 Down -0.54 -1.45%
Intel CAPS Rating: ****