As the number of activists and journalists behind Russian bars increases this week, investors may be tempted to dismiss the whole incident as a matter for the hippie fringe. That would be a mistake. The activists' concerns about oil and gas companies' Arctic exploration have merit and – if we follow the thread – reveal potential capital indiscipline on the part of some oil and gas majors. Not to mention the fact that it doesn't look good for any corporate brand to be associated with such questionable judicial tactics. Watch the video below to hear more about how this all matters to investors.

Sara Murphy has no position in any stocks mentioned. Follow her on Twitter @SMurphSmiles. The Motley Fool recommends Statoil (ADR). Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.