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Why TASER International Shares Dropped

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Although we don't believe in timing the market or panicking over market movements, we do like to keep an eye on big changes -- just in case they're material to our investing thesis.

What: Shares of TASER International (NASDAQ: TASR  ) were getting shocked today, falling as much as 13% after it lowered prices on two of its products.

So what: The maker of the eponymous electronic weapon said it would drop prices on its and its Axon Flex cameras. The Axon Flex price tag was slashed nearly in half from $949 to $499, while subscriptions will now start at just $9.99/month. Taser cited the "tight budgetary environment" for the move, explaining that the new pricing addresses the challenges of affordability and predictability that law enforcement budgets face.  

Now what: Despite the weak economy and widespread public-sector cutbacks, Taser shares have been on fire recently, nearly doubling in the last two months after a judge ordered New York City police to wear body cameras in response to complaints about the city's stop-and-frisk program. Taser's high valuation seems to be based on expectations that police video-camera adoption will become mainstream, but with the economy still pressuring local budgets, this transition is far from guaranteed. The niche industry may take off, but Taser looks like a high-risk play right now.

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Related Tickers

9/27/2016 2:52 PM
TASR $28.42 Up +0.12 +0.41%
Taser Internationa… CAPS Rating: ****