Retailers would love the new iPhone 5c even more if it didn't cost $100. That's the message of a spate of recent price cuts on Apple's (NASDAQ: AAPL ) handset, Fool contributor Tim Beyers says in the following video.
Best Buy was the latest to lower prices via a short-run promotion that gave buyers a $50 gift gift card to apply to the retail price of the 5c. The retailer offered a similar discount on certain Samsung handsets, including the Galaxy S4.
However, Apple's higher-end 5s has generally held its price -- $199 with a two-year contract -- while still selling briskly. The difference between the two handsets, Tim says, suggests that customers still see Apple as a premium brand that can (and should) demand a premium markup.
Do you believe Apple's iPhone 5c costs too much? Did you wait for a discount before buying, or did you stick with the 5s? Please watch the video below to get Tim's full take, and then leave a comment to let us know where you stand.
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