Does the iPhone 5c Cost Too Much?

By Tim Beyers – Oct 9, 2013 at 6:30PM

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Best Buy joins the list of big-name retailers to cut prices for Apple's lower-end handset.

Retailers would love the new iPhone 5c even more if it didn't cost $100. That's the message of a spate of recent price cuts on Apple's (AAPL 0.52%) handset, Fool contributor Tim Beyers says in the following video.

Best Buy was the latest to lower prices via a short-run promotion that gave buyers a $50 gift gift card to apply to the retail price of the 5c. The retailer offered a similar discount on certain Samsung handsets, including the Galaxy S4.

However, Apple's higher-end 5s has generally held its price -- $199 with a two-year contract -- while still selling briskly. The difference between the two handsets, Tim says, suggests that customers still see Apple as a premium brand that can (and should) demand a premium markup.

Do you believe Apple's iPhone 5c costs too much? Did you wait for a discount before buying, or did you stick with the 5s? Please watch the video below to get Tim's full take, and then leave a comment to let us know where you stand.

Fool contributor Tim Beyers is a member of the Motley Fool Rule Breakers stock-picking team and the Motley Fool Supernova Odyssey I mission. He owned shares of Apple at the time of publication. Check out Tim's web home and portfolio holdings or connect with him on Google+, Tumblr, or Twitter, where he goes by @milehighfool. You can also get his insights delivered directly to your RSS reader.

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