Amazon Acquires Education Company TenMarks

Amazon (NASDAQ: AMZN  ) announced today it had acquired TenMarks, a company that develops online resources and programs to "deliver innovative mathematics curriculum to students across the country." The transaction is anticipated to close in the fourth quarter of this year, and the terms of the deal were not disclosed.

TenMarks touts that it is "designed by teachers for teachers," and creates personalized lessons that allows K-12 students to "be individually motivated, engaged and nurtured." It provides a personalized approach that includes videos, hints, real-time instruction and feedback, to assist students in learning mathematics. It received the 2013 Technology Innovation Award from the National School Board.

The Vice President of Amazon Kindle, David Limp, noted that their partnership will allow Amazon to create education content and applications in its various platforms that students, parents, and teachers, will all enjoy.

He also added: "Amazon and TenMarks share the same passion for student learning. TenMarks's award-winning math programs have been used by tens of thousands of schools and Amazon engages with millions of students around the world through our Kindle ecosystem."

Rohit Agarwal, the TenMarks co-founder stated, "Amazon and TenMarks share a commitment to developing easy-to-implement solutions for schools and families." He also said that, "Going forward, we believe Amazon and TenMarks will create significant innovations in the K-12 arena."

TenMarks was founded in 2009 by Rohit Agarwal and Andrew Joseph. Its CEO, Ivan Koon, was named to the position in June of this year.


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