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Why Ford's Looking Better in Europe

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Ford's Fiesta is the top-selling car in the UK so far in 2013, and one of Europe's best-sellers nearly every year. Strong Fiesta sales have helped Ford gain market share in Europe over the last several months. Photo credit: Ford Motor Co.

Most Ford  (NYSE: F  ) shareholders know that -- despite its turnaround in the U.S. -- the company is still losing a ton of money in Europe. Ford lost over $1.7 billion in Europe last year alone, and at one point warned that it could lose as much as $2 billion in 2013. The problem: Steep recessions that have clobbered new-car sales.

Last fall, Ford launched a turnaround effort, aiming to get Europe back to profitability by mid-decade despite the tough economic conditions. The last two quarters have seen more big losses from Ford's European branch, but the good news is that they've been getting smaller.

Now, there are some small signs that Europe's economic storm may be easing slightly. In this video, Fool contributor John Rosevear looks at some of those signs, and at what they might mean for Ford's sales -- and profits -- in Europe.

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9/26/2016 4:00 PM
F $12.01 Down -0.16 -1.31%
Ford CAPS Rating: ****