3 Suggestions for Hulu’s Next CEO

Bloomberg is reporting that Hulu is close to naming Mike Hopkins as its new CEO, replacing Andy Forssell. The hire, if confirmed, would mark Hulu's third leadership change this year. In March, Forssell took over for Jason Kilar.

In the interim, Hulu's controlling investors -- 21st Century Fox (NASDAQ: FOXA  ) and Walt Disney  -- have injected $750 million in fresh capital into the business in hopes of a turnaround.

Hopkins is a logical choice for righting the ship, seeing that he's already a board member and president of Fox's TV distribution operation, which, according to Bloomberg, gives him experience negotiating with pay-TV services for the sorts of fees Hulu might seek as a full-scale producer of original shows. Fox's cable network programming brought in $10.9 billion in revenue in the most current fiscal year, according to S&P Capital IQ.

Did you know this was a Hulu original? Sources: YouTube, Hulu.

1. Dump the ads on premium content. Or at least some of the ads. Having them there makes it more difficult to differentiate Hulu from other network streaming services, or even live TV. Netflix wins because it dares to be different. Don't be afraid to follow suit.

2. Partner up for originals. Scale up. TV shows take time to produce, of course, but you've several partners with expertise (and funding!) for developing shows. Strike deals that not only get more originals on the air, but which allow you to market your programming across your partners' various networks: ABC, NBC, and Fox.

3. Find a niche. Hulu is too much of everything. Why not develop a niche? Look at what AMC Networks (NASDAQ: AMCX  ) has achieved funding, producing, and distributing dark content. Not only does it fit nicely with AMC's past as a destination for suspense and horror, but it helps the network stand apart when creators are shopping new projects. More than 60 new shows are in development right now, including spinoffs of hit programs The Walking Dead and Breaking Bad.

Think I'm wrong? Have a better idea? Tell us about it in the comments box below.

Tune in to a winner
So you can't invest in Hulu. So what? The Motley Fool's chief investment officer has selected his No. 1 stock for this year. Find out more in the special free report: "The Motley Fool's Top Stock for 2013." Just click here to access the report and find out the name of this under-the-radar company.

Read/Post Comments (0) | Recommend This Article (0)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

Be the first one to comment on this article.

Compare Brokers

Fool Disclosure

Sponsored Links

Leaked: Apple's Next Smart Device
(Warning, it may shock you)
The secret is out... experts are predicting 458 million of these types of devices will be sold per year. 1 hyper-growth company stands to rake in maximum profit - and it's NOT Apple. Show me Apple's new smart gizmo!

DocumentId: 2679854, ~/Articles/ArticleHandler.aspx, 9/26/2016 11:54:40 AM

Report This Comment

Use this area to report a comment that you believe is in violation of the community guidelines. Our team will review the entry and take any appropriate action.

Sending report...

Today's Market

updated Moments ago Sponsored by:
DOW 18,116.85 -144.60 -0.79%
S&P 500 2,150.44 -14.25 -0.66%
NASD 5,266.59 -39.16 -0.74%

Create My Watchlist

Go to My Watchlist

You don't seem to be following any stocks yet!

Better investing starts with a watchlist. Now you can create a personalized watchlist and get immediate access to the personalized information you need to make successful investing decisions.

Data delayed up to 5 minutes

Related Tickers

9/26/2016 11:39 AM
FOXA $23.69 Down -0.25 -1.02%
Twenty-First Centu… CAPS Rating: ***
AMCX $52.22 Down -0.17 -0.32%
AMC Networks CAPS Rating: ****