How Amazon.com Just Dove Further Into Education

By Steve Symington – Oct 11, 2013 at 4:41PM

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Amazon.com just announced it will acquire mathematics-curriculum specialist TenMarks. Here's what it means.

Amazon.com (AMZN -1.64%) has long offered thousands of free or low-cost educational apps for the millions of people using its Kindle ecosystem.

But on Thursday, the online retailer announced a particularly intriguing buy, with its agreement to acquire online mathematics-curriculum specialist TenMarks for an undisclosed price.

In the following video, Fool contributor Steve Symington weighs in on what, exactly, makes this particular acquisition so special, how Amazon is planning to use TenMarks, and how this could negatively affect another competing education-centric business.

What do you think? Is TenMarks a good fit for Amazon's business? Please watch the video below to get Steve's full take, then feel free to weigh in using the comments section below.

Fool contributor Steve Symington has no position in any stocks mentioned. The Motley Fool recommends Amazon.com and LeapFrog Enterprises. The Motley Fool owns shares of Amazon.com and LeapFrog Enterprises. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.