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Is the Comic Book Boom Bad for Microsoft's Surface?

New data from comiXology lends further credence to the idea that tablets are fast becoming the device of choice for consumable media such as books, comics, and TV. And that may be bad news for Microsoft's (NASDAQ: MSFT  ) tablet strategy, Fool contributor Tim Beyers says in the following video.

Microsoft isn't targeting the traditional tablet audience with the Surface 2 Pro. And even the Surface 2 is priced for enough of a premium that it comes off as a business device, Tim argues.

Research backs up that assertion. In February, Forrester Research surveyed more than 9,000 information technology workers and found that 32% wanted a Surface tablet, 26% wanted an iPad, and only 12% wanted an Android tab. Microsoft may be carving out a significant and sustainable niche.

Yet by focusing on business users, Microsoft is also likely to miss out on a huge opportunity in consumable media. Again, consider comiXology, which executes between 7 million and 8 million downloads monthly. More than 80% of its users access these fast-growing digital collections via tablet.

Should Microsoft investors care if the Surface isn't suited for the digital comic book boom? Tim answers this question and more in the video. Please watch now to get Tim's full take and then leave a comment to let us know where you stand.

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  • Report this Comment On October 21, 2013, at 10:56 AM, Azzras wrote:

    Anything to bash MS, eh?

    I guess slow day for Apple love stories.

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