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Apple TV's Branding Problem

Rumors abound in anticipation of Apple's (NASDAQ: AAPL  ) Oct. 22 event and Apple TV.  The newest reports point to a later release date with the hardware possibly being discussed at this event. While rumors swirl, some Apple fans view Apple TV as a promise unfulfilled.

Steve Jobs told his biographer, Walter Isaacson, that he had plans to "create an integrated television set," and eventually ending with "I finally cracked it." Yet, over two years later, we haven't seen this product come to fruition and are left with a stand-alone digital media receiver like Google TV and Roku.

Find out why this name is problematic from a branding standpoint, why it is important to brand products as soon as possible, and see what the guys at Motley Fool think the name of Apple's TV set should be.

In this segment of Tech Teardown: Quick Minute, Mark Reeth discusses Apple TV with Jamal Carnette.

When will Apple destroy Apple TV?
Apple has a history of cranking out revolutionary products... and then creatively destroying them with something better. Read about the future of Apple in the free report, "Apple Will Destroy Its Greatest Product." Can Apple really disrupt its own iPhones and iPads? Find out by clicking here.

Read/Post Comments (3) | Recommend This Article (3)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

  • Report this Comment On October 21, 2013, at 9:45 PM, BenKeel wrote:

    Motley Fool is bullish one minute and bearish the next.

    thank the Lord I sold my U.S. Steel when they said to BUY at $42 in 2011!!!!!!!!!!!!!

  • Report this Comment On October 21, 2013, at 10:03 PM, monafifi wrote:

    Yea that a other way to escape it but i don't its a good idea you really can't do with out tecnology jump in an solve the pro

  • Report this Comment On October 21, 2013, at 10:09 PM, TMFJCar wrote:


    I think you misinterpret what we do here at Motley Fool. We think that diversity of thought leads to better investing. If we all thought one way and were resistant to change, well, that leads to what we saw in 2008. As far as US Steel is concerned, I think if you look at our performance overall versus the market, you can see that we are happy about our performance.

    As the disclosure states, I (the author and the one on the left) am long Apple and think it is a great company. Taking a long rational look at all your investments (even the ones you love) is imperative. I am bullish on Apple now (obviously, I own it), but if the conditions on the ground change--so will I. We have others here that aren't so bullish.


    Jamal Carnette


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