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Facebook's Onavo Purchase Is a Start -- but There's Much More to Do

There's so much more Facebook (NASDAQ: FB  ) can do to unlock growth in emerging markets. It can start by teaming up with American Tower (NYSE: AMT  ) , Fool contributor Tim Beyers says in the following video.

Earlier this month the social network purchased Israel's Onavo for an unspecified sum in what looks like an attempt to make it easier for cash-strapped populations in emerging markets to access Facebook. How? Through data compression. Onavo's software sharply reduces the amount of data a phone is required to consume in order to access interactive services such as Facebook.

As important a breakthrough as that surely is, Tim says the bigger issue is making bandwidth and service more widely available in emerging markets, which is where American Tower and its network of more than 60,000 wireless locations in 13 countries can help. In teaming up, the two might give access to a greater portion of the globe at an economically attractive scale, Tim argues.

Do you agree? How do you expect Facebook to reach emerging markets? What would you do if were you in Mark Zuckerberg's position? Please watch the video to get Tim's full take and then leave a comment to let us know where you stand.

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DocumentId: 2692226, ~/Articles/ArticleHandler.aspx, 9/29/2016 11:51:50 PM

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9/29/2016 4:00 PM
FB $128.09 Down -1.14 -0.88%
Facebook CAPS Rating: ***
AMT $113.48 Up +0.85 +0.75%
American Tower CAPS Rating: ****