Why BMW Is Succeeding in China

BMW's X1 has done very well in China, where European luxury sales are hot -- and small luxury SUVs are an especially hot market segment. Photo credit: BMW

BMW  (NASDAQOTH: BAMXF  ) has seen strong growth all over the world in recent months. But China is proving to be especially fertile ground for the German luxury-car maker: Through September, BMW's sales growth in China has far outpaced the overall market's gain.

What's driving those gains? As usual, BMW has executed very well in the Middle Kingdom -- but China's immense, and still-growing, appetite for Western luxury goods is a tailor-made opportunity for the German firm. In this video, Fool.com contributor John Rosevear looks at BMW's recent results in the context of China's luxury boom -- and at the numbers that suggest that this could be just the beginning of a golden run for companies like BMW in China.

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