The Biggest Challenge Apple Faces Next Quarter

While there was some debate over whether Apple  (NASDAQ: AAPL  ) would put a Retina display in the iPad Mini, the company is doing just that. However, previous reports of supply constraints for this new device appear to have legs, as Apple's only indication of availability is "later in November." It's quite likely that consumer demand will be quite concentrated on this specific model relative to other iPads in the lineup, which underscores a key challenge that Apple could face in the holiday quarter. Last year, Apple sold 22.9 million iPads in the holiday quarter.

The overall lineup looks quite strong as we head into the shopping season, although Apple's oldest devices are still priced higher than the latest and greatest from competitors such as Google and Amazon.com. The iPad Air looks as if it will help reinvigorate demand on the high end thanks to a design overhaul, and the pricing differential is also smaller since the Retina iPad Mini is priced at $399.

In this segment of Tech Teardown, Erin Kennedy discusses Apple's newest iPads with Evan Niu, CFA.

What will Apple do next?
Apple has a history of cranking out revolutionary products -- and then creatively destroying them with something better. Read about the future of Apple in the free report, "Apple Will Destroy Its Greatest Product." Can Apple really disrupt its own iPhones and iPads? Find out by clicking here.


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