Apple Needs a Game-Changing Moment

Apple (NASDAQ: AAPL  ) needs a game console to take full advantage of the variety of iOS games now available, Fool contributor Tim Beyers says in the following video.

The best solution? Apple TV, Tim says. There's already a variety of game controllers in development for both the iPhone and the iPad. Apple TV runs on the same system, and with a more expansive hard drive could easily host the sorts of complex games common to consoles such as the Xbox and PS4, Tim argues.

Meanwhile, iOS continues to offer free console lead-ins for Time Warner, among other publishers. Injustice: Gods Among Us and Batman: Arkham Origins have proven to be popular downloads in recent months. Bulking up the Apple TV to also support the console versions could help the Mac maker compete for business among video gamers who tend to prefer PCs, Tim says.

Do you agree? Would you use an Apple TV as a console substitute were Apple to upgrade its system to support sophisticated games from premium publishers? Please watch the video to get Tim's full take, and then leave a comment to let us know what you think.

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  • Report this Comment On October 28, 2013, at 7:49 PM, MightyMinnow wrote:

    They should jump in with AT&T doing home (and add auto) security. That fingerprint remote could be the standard key chain for homes and autos.

  • Report this Comment On October 28, 2013, at 7:55 PM, lrd555 wrote:

    What does Google need a miracle?

  • Report this Comment On October 28, 2013, at 8:31 PM, Hustle1687 wrote:

    They can start by getting a new CEO who demands innovation and actually has a personality.

  • Report this Comment On November 24, 2013, at 9:10 AM, djtetsu wrote:

    The Apple Brand is a strong one, but I'd argue more so (slightly) with women. They make things beautiful that functions well. They have pretty shops in malls.

    As ridiculous as these things sound to us logical thinking men, it's why it is so hugely profitable.. ridiculously.

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