Thanks to Adobe, the Twitter IPO Looks Like a Huge Winner

Adobe Systems (NASDAQ: ADBE  ) says that "social buzz" is a huge predictor of box office success. If true, then Twitter (NYSE: TWTR  ) could see a huge influx of business from studios following its IPO, Fool contributor Tim Beyers says in the following video.

Adobe revealed its findings in a recent blog post. The most important, Tim says, is that positive social mentions can predict a box-office winner. Fast & Furious 6 fits that model, Adobe says, while post-release reaction to The Conjuring also proved telling. If the trend holds -- if social buzz really is that important -- then studios could adjust their marketing budgets to purchase more sponsored tweets, Tim says.

Why Twitter and not Facebook or another social network? Adobe's findings also show a dramatic rise in online movie ticket purchases made via smartphone. Twitter, more than any other social network, is optimized for tablets and handsets. More than 63% of the microblogger's revenue comes from mobile sources.

Now it's your turn to weigh in. Do you plan to purchase shares in the Twitter IPO? Please watch the video to get Tim's full take and then leave a comment to let us know where you stand.

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Related Tickers

9/28/2016 4:00 PM
TWTR $22.96 Down -0.76 -3.20%
Twitter CAPS Rating: ***
ADBE $109.49 Down -0.21 -0.19%
Adobe Systems CAPS Rating: **