A God Joins Disney’s Princesses in the Magic Kingdom

Marvel has finally started taking over Walt Disney's (NYSE: DIS  ) theme parks, Fool contributor Tim Beyers says in the following video.

How so? A new Thor exhibit is now live at Disneyland. Granted, it won't be a ride like the planned "Iron Man Experience" coming to Disneyland Hong Kong. There's still benefit to reminding visitors that Thor and the Avengers are now Disney characters, Tim argues.

For investors, the good news is that the House of Mouse is getting aggressive when it comes to bringing Marvel characters into its theme parks and resorts, which, as a group, generate close to $13 billion in revenue annually. Adding more Star Wars rides could boost that total, Tim says.

Do you agree? Have you visited the new Thor exhibit at Disneyland? Please watch the video to get Tim's full take, and then leave a comment to let us know what you think.

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  • Report this Comment On October 31, 2013, at 7:32 PM, cubsblue23 wrote:

    Just to be nit-picky. Magic Kingdom is in Florida and due to Universal holding the rights to Marvel Characters east of the Mississippi, those characters cannot appear there.

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