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Forget "Scroogled": Microsoft Is Bingling Users

Microsoft  (NASDAQ: MSFT  ) has been gunning for Google  (NASDAQ: GOOGL  ) lately with its "Scroogled" campaign, highlighting all the ways that Google mines and tracks user data for the benefit of its advertisers. Well, it turns out that Microsoft is preparing to do much the same, and arguably to an even more pervasive level.

Microsoft has added Bing Smart Search to Windows 8.1. While Bing Smart Search is an important improvement that integrates and improves search capabilities in Windows, Microsoft will use this data to pitch ads to users -- much like what Google does. One key difference is that Bing Smart Search will use data from local searches on a user's personal computer.

In this segment of Tech Teardown, Erin Kennedy discusses Microsoft's Smart Search with Jamal Carnette and Evan Niu, CFA.

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Read/Post Comments (6) | Recommend This Article (2)

Comments from our Foolish Readers

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  • Report this Comment On November 03, 2013, at 4:57 PM, kellenbmiller wrote:

    I'm not going to read the first because its important that you should disclosed your love of google. The true evil of search revenues. Google sucks everything in for there own gain. Always.

  • Report this Comment On November 03, 2013, at 5:02 PM, kellenbmiller wrote:

    And how is chasing google Bingling? Google copies everything. Google sucks. Literally. How else could they steal ideas and turn a profit? Please Microsoft copy Google. Then everyone will scream and the cat will be out of the bag. That is because Microsoft can't get away jack. So if they get away with it. It will be because Google does not want to be dragged down with it.

  • Report this Comment On November 03, 2013, at 5:15 PM, kellenbmiller wrote:

    Google doesn't mine data for the benefit of advertisers. They benefit from advertisers paying them. Big difference. But really if you want to straight. The advertising we are subject to should be paying us. Since we are subject to the advertising it breaks up our time. A cost they should be handing down to us. But since the middle man is controlling the direction and how money gets allocated. We still pay more.

  • Report this Comment On November 03, 2013, at 7:01 PM, techy46 wrote:

    Google searches content they don't own, displays results they don't own and sells ads on web pages display on devices they don't own using web bandwidth paid for by others. Google is socialism at it's most pervasive worst. They use advertising fees from the aforementioned scam to give away software destroying jobs of developers trying to sell OS software. Google's a socialist disease and Android is their virus. All users have to do is turn off Google with ONE CLICK.

  • Report this Comment On November 03, 2013, at 7:05 PM, badgerzilla wrote:

    "Google searches content they don't own, displays results they don't own and sells ads on web pages display on devices they don't own using web bandwidth paid for by others. Google is socialism at it's most pervasive worst" Don't you mean Best. Google gives us everything for free and monetizes that by showing us stuff that they think that we are interested in. Clever. Others will copy!

  • Report this Comment On November 11, 2013, at 11:01 AM, kimdotcom wrote:

    john key scroogled new zealand. you're being scroogled by microsoft, google, and your governments. privacy is a basic human right, but it has become increasingly difficult to communicate privately.

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