What Apple Didn't Say Today

Apple  (NASDAQ: AAPL  ) had two distinct iPad product launches last year, and the company took both opportunities to tout launch figures. It sold more than 3 million units in each of those launch weekends, yet it said nothing today about how it fared over the weekend when it launched the iPad Air. Presumably, Apple would have been happy to brag about any figure topping previous records, so perhaps it sold fewer than 3 million and didn't want to face possible investor disappointment. Investors don't seem to mind, though, as the company posted a nice gain today.

However, third-party estimates suggest that Apple had a great weekend. Mobile app marketing Fiksu has released estimates based on early usage patterns that suggest iPad Air adoption is five times greater than the fourth-generation iPad enjoyed at launch and three times higher than the iPad Mini. Apple certainly sold a boatload of iPad Airs over the weekend, but investors can't know exactly how many.

In this segment of Tech Teardown, Erin Kennedy discusses the iPad Air's debut weekend with Evan Niu, CFA, our tech and telecom bureau chief.

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Read/Post Comments (6) | Recommend This Article (1)

Comments from our Foolish Readers

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  • Report this Comment On November 04, 2013, at 9:51 PM, tomshiff wrote:

    I was one of the hopefully greater than 3 million that bought an Ipad Air this weekend and from using it to type this comment, it is a great tablet. In my mind it so exceeds the previous iPads, it should be a huge selling product for Apple. My best guess is that it outsells all the previous iPads and brings on board some of those wayward Android users.

  • Report this Comment On November 04, 2013, at 10:01 PM, darthbenji wrote:

    Uh, Cook told us on the conference call they wouldn't be giving numbers and that they would wait till January. If you're gonna write this stuff you should be required to know what you're talking about. Listen to the call. Meatballs!

  • Report this Comment On November 04, 2013, at 11:42 PM, b4unewme2 wrote:

    Darthbenji you are right on the money. I'm convinced that MF does not do any editorial review on the articles get posted here.

  • Report this Comment On November 04, 2013, at 11:43 PM, b4unewme2 wrote:

    Darthbenji you are right on the money. I'm convinced that MF does not do any editorial review on the articles that get posted here.

  • Report this Comment On November 05, 2013, at 2:01 AM, JokerJoey wrote:

    No, you are wrong. They don;t do any editorial review if the article is anti-Apple, which seems to be the case with more and more of the stuff they are posting on this site from day to day.

    And you wonder why people like me cancelled their premium services.....

  • Report this Comment On November 05, 2013, at 6:45 AM, fauxscot wrote:

    I wouldn't be surprised if they decided that they should save the effort since the press and blogosphere are going to twist it negatively anyway. I mean, look at you. You announce that they stuck to their plan of not announcing as if it were an issue. Is that sloppiness? Ignorance? Bad info? Selective interpretation? Click bait?

    Is it just a thin reason to say something negative? What's the deal, bud?

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