Ford's F-150 Holds Its Ground in the Pickup Wars

Big sales of Ford's F-150 have powered big profits for Ford all year. Photo credit: Ford Motor Co.

General Motors'  (NYSE: GM  ) all-new 2014 Chevrolet Silverado may have garnered rave reviews, but it hasn't yet put much of a dent in Ford's  (NYSE: F  ) pickup sales. Sales of Ford's F-150 and its Super Duty siblings were strong again in October, rising almost 13%.

Ford isn't using excessive discounts to juice its sales, either. As Motley Fool contributor John Rosevear explains in this video, incentives on the 2013 F-150 haven't risen much in the last six months -- even as Ford's sales of the F-Series have broken 60,000 in each of those months.  

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  • Report this Comment On November 08, 2013, at 7:50 AM, guysisson wrote:

    The new Silverado looks no different to the average consumer. It is not a nice looking vehicle. It looks very cold and old fashioned. GM will continue to struggle with the sales of this truck. The Ford F-150 looks fresh and sporty, and is very simply, an all around better vehicle. The proof is in the sales. When Ford comes out with the new F-150 next year, it will even be worse for GM. This truck looks awesome!

  • Report this Comment On November 08, 2013, at 8:02 AM, islander wrote:

    Can anyone say "Government Motors"?

  • Report this Comment On November 08, 2013, at 11:45 AM, AmericanFirst wrote:

    Islander,

    Your more right than you think. I'm not sure the writer understands or appreciates there are many that are very angry with the financial advantages afforded GM by our current Pres. / cronies. The writer doesn't understand the incredible $80B restucturing of GM's Balance Sheet that GM will never payback out of "their pocket." Financial assistance of this magnitiude should have never happened in a capitalistic society, where the gov. financially advantages a company (GM) over another competitor (Ford). With that said, in the U.S., the public has rallied around FOMOCO, rewarding Ford with a U.S market share increase of .05% vs GM's .01% Sept. Ytd. Ford now, is the most respected and has the most loyal customers in the industry.

  • Report this Comment On November 08, 2013, at 12:35 PM, Jason87467 wrote:

    The GM truck to me looks a lot better than the Ford F150. Many people have not gotten over GM's government help and will say anything negative about GM. The media also will promote this negativity and will rarely pick on Ford, but I will.

    http://www.forbes.com/sites/joannmuller/2012/08/29/automaker...

    http://jalopnik.com/5704575/ford-bmw-toyota-took-secret-gove...

  • Report this Comment On November 08, 2013, at 2:03 PM, AmericanFirst wrote:

    Jason,

    Obviously, the buying public disagrees with you. The F Series outsells the Silverado/Sierra combined. If you really want to get in the dirt, the small "loans" afforded Ford and others were miniscule comapred to GM's $50B Bailout, $45B in Tax Benefits, $30B in debt relief where bondholders were fleeced. The gov. never had an ownership / equity position w/ Ford. I'm sorry if you can't handle the truth.

  • Report this Comment On November 08, 2013, at 6:08 PM, andyco79 wrote:

    The truth is that with overall total vehicle sales, the buying public in the U.S. buy General Motors products and have been doing so for the past 83 years. As of the October 2013 sales report released on Friday, November 1, 2013, GM outsold Ford by approximately 35,000 vehicles for the month of October 2013, widening that gap from September 2013. YTD market share as of October 2013 is 18.0% for GM versus Ford's market share of 16.0%. YTD as of October 2013, GM has sold 2,343,861 vehicles vs. 2,078,939 vehicles sold by Ford. A difference of 264,922 vehicles. That's a lot of ground that Ford has to make up in two months to come out to be even with General Motors, not going to happen since Ford only have three vehicles that carry them (F-series, Fusion, and Escape, Focus sales have dropped off so its no longer a contender). GM depends on all of its divisions and vehicles within those divisions, that way there is less waste. Some vehicles sell better than others, but still most of those vehicles are profitable. My source for this data is the Wall Street Journal.

  • Report this Comment On November 08, 2013, at 8:16 PM, Anbevo wrote:

    Yes the Silverado is a good make over and primarily intended to get lapsed Silverado buyers back into the show room (and it will do that)

    But...and this is the telling bit, the best GM could do is barely eclipse a truck that's been out on the market for three years.

    I mean, Ecoboost is the find of the decade, effectively replacing the need for a 6.2 while delivering good economy,

    it's no wonder Chevrolet's new Silverado advertisements bounce between 5.3's economy and 6.2's torque.

    Boy, if I was Ford, I'd be rubbing my hands with glee right about now, the '14 F150 has enough momentum to continue

    increasing sales while Ford prepares for the new 2015 F150 - Can the '14 stay in front of Silverado and Sierra.

    GM's new engine truck line-up is great, if not predictable. Nobody in the GM camp thinks Ford is capable of making this aluminum intensive F-series. Those that think they can predict the truck will be hideously expensive and/or a durability nightmare.

    Do they really think Ford is that stupid, when it comes to their F-series line-up??

    I have a feeling that Ford is about to blindside them all. They have got to be itching to shout their accomplishments from the top of rooftops. I can imagine that it is very exciting times in the F-series camp.

    Finally, I'm not going to get into the "Gov't Motors" stuff. Ford came very close to having to declare bankruptcy and would have done so if necessary to stay alive like GM did. I am a proud American and I will never send my money to Japan, Koren or Germany, and I hope both of these companies do well. But, I am a Ford fan first and foremost! Go Blue Oval!

  • Report this Comment On November 08, 2013, at 8:47 PM, andyco79 wrote:

    Anbevo,

    I have a 2011 Silverado with the 5.3 liter V8 with Active Fuel Management and I easily get 21 to 22 mpg on highway driving and 17 mpg in the city. Ford's Ecoboost is a failure, dubbed the "Ecobomb" by the public. There have been many problems with it including catastrophic engine failure and the twin turbos have been reported to be blowing out frequently. It also does not get the fuel mileage that Ford states, its worse that the V8s from both GM and Chrysler. This has triggered a government investigation into Ford and also class action lawsuits filed against Ford by some of their customers. Ford's current V8's also get horrible gas mileage compared to both GM and Ram trucks. Chrysler uses a similar Active Fuel Management system on the Ram truck as well and they get similar fuel mileage as my Silverado. Mind you, my Silverado is the Vortec 5.3 liter with Active Fuel Management where the 2014 Silverado has the Ecotec 5.3 liter and the Ecotec 6.2 liter V8 engines both with Active Fuel Management. It also is available with the new Ecotec 4.3 liter V6. The new Silverado gets about two more miles to the gallon as my 2011 Silverado. I have a question for all of the GM haters out there. Why do you come down on GM for borrowing money from the government when Chrysler did the same and then sold out to a foreign auto manufacturer with out paying the loans back??? I never hear you all complaining and bashing them. Talk about double standards. At least, GM is paying the government back and as for the $10 billion loss on GM stock the government will take. You know, the government shouldn't be playing the stock market and be so speculative as they were. They are just an ordinary common stock holder now that holds 7.3% of GM's common stock. They should have guaranteed the loans like they did with the Chrysler situation in 1980 and GM would pay it back as a loan with reasonable interest so that the government would still make some money on the deal. I blame that part on our misguided and convoluted government. I will stick with my GM products as I've always had the best luck with them over any of the Ford products that I've owned. GO GENERAL MOTORS!

  • Report this Comment On November 08, 2013, at 11:17 PM, Cody700 wrote:

    When the truth doesn't suit people like Andyco, they resort to lies to make themselves feel better. The truth is, Andyco, your 2011 Silverado has at least 50 fewer horsepower than the ecoboost, and if you care to do a little research and FACT finding, you will find that horsepower costs money, and it uses more fuel. If you match a GM motor of equivalent horsepower and torque, you will find that it makes CONSIDERABLY LESS fuel economy. Your pathetic and anemic 5.3 is a very poor match for the ecoboost AND the 5.0 Coyote V8 from Ford. I know you don't want to talk about that because is doesn't suit your belief. Contrary to what you believe, your GM will not outperform a Ford F150 in ANY comparison. THAT is a fact, live with it.

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