Ford's Touch Screen: Critics Hate It, but It Sells Big

The MyFord Touch system, shown here in a 2014 Ford Taurus SHO. Ford says that over 40% of buyers are opting for the system. Photo credit: Ford Motor Co.

Ford's  (NYSE: F  ) U.S. sales have been booming lately, and so have its profits. The company's sales were up again last month, and its third-quarter profits made investors quite happy.

This all comes as influential critics have put a bull's-eye on the Blue Oval. The latest quality survey from Consumer Reports puts Ford near the bottom of the list. The big culprit: Ford's touch-screen "infotainment" system, called MyFord Touch.

Critics say that the system is buggy and hard to use. Ford says that it's working hard to make it better -- but lots of Ford customers are happily paying up for it anyway. In this video, Motley Fool contributor John Rosevear looks at the hot-selling system that the critics hate -- and at what Ford is doing to try to make both its customers and its critics happy.

These three stocks can help you retire rich
The best investing approach is to choose great companies and stick with them for the long term. The Motley Fool's free report "3 Stocks That Will Help You Retire Rich" names stocks that could help you build long-term wealth and retire well, along with some winning wealth-building strategies that every investor should be aware of. Click here now to keep reading.


Read/Post Comments (1) | Recommend This Article (2)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

  • Report this Comment On November 14, 2013, at 2:14 PM, SkepikI wrote:

    JR - No transcript. I was REALLY REALLY interested in the subject- if F has an Achilles heel it is this system. I read the CR article (which I subscribe to, but disrespect on occasion) and was less than impressed with their critique and overall effort to rate Fusion and Focus. Pitiful job really.

    I certainly want to know more about progress on MyTouch, its vulnerabilities and if there is salvage (or abandonment) in the future. I am in the market for a Fusion soon (< 2 yrs) but I would never buy a MyTouch option at this point.

    Might I suggest? you cover the above in another article and transcript the best content of your video.

Add your comment.

Sponsored Links

Leaked: Apple's Next Smart Device
(Warning, it may shock you)
The secret is out... experts are predicting 458 million of these types of devices will be sold per year. 1 hyper-growth company stands to rake in maximum profit - and it's NOT Apple. Show me Apple's new smart gizmo!

DocumentId: 2718941, ~/Articles/ArticleHandler.aspx, 12/21/2014 5:46:32 AM

Report This Comment

Use this area to report a comment that you believe is in violation of the community guidelines. Our team will review the entry and take any appropriate action.

Sending report...

Apple's next smart device (warning, it may shock you

Apple recently recruited a secret-development "dream team" to guarantee its newest smart device was kept hidden from the public for as long as possible. But the secret is out. In fact, ABI Research predicts 485 million of this type of device will be sold per year. But one small company makes Apple's gadget possible. And its stock price has nearly unlimited room to run for early-in-the-know investors. To be one of them, and see Apple's newest smart gizmo, just click here!


Advertisement