Ford's Touch Screen: Critics Hate It, but It Sells Big

The MyFord Touch system, shown here in a 2014 Ford Taurus SHO. Ford says that over 40% of buyers are opting for the system. Photo credit: Ford Motor Co.

Ford's  (NYSE: F  ) U.S. sales have been booming lately, and so have its profits. The company's sales were up again last month, and its third-quarter profits made investors quite happy.

This all comes as influential critics have put a bull's-eye on the Blue Oval. The latest quality survey from Consumer Reports puts Ford near the bottom of the list. The big culprit: Ford's touch-screen "infotainment" system, called MyFord Touch.

Critics say that the system is buggy and hard to use. Ford says that it's working hard to make it better -- but lots of Ford customers are happily paying up for it anyway. In this video, Motley Fool contributor John Rosevear looks at the hot-selling system that the critics hate -- and at what Ford is doing to try to make both its customers and its critics happy.

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  • Report this Comment On November 14, 2013, at 2:14 PM, SkepikI wrote:

    JR - No transcript. I was REALLY REALLY interested in the subject- if F has an Achilles heel it is this system. I read the CR article (which I subscribe to, but disrespect on occasion) and was less than impressed with their critique and overall effort to rate Fusion and Focus. Pitiful job really.

    I certainly want to know more about progress on MyTouch, its vulnerabilities and if there is salvage (or abandonment) in the future. I am in the market for a Fusion soon (< 2 yrs) but I would never buy a MyTouch option at this point.

    Might I suggest? you cover the above in another article and transcript the best content of your video.

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