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Green Mountain Coffee Roasters (NASDAQ: GMCR ) has given the full retail treatment to its popular line of coffee makers and pods. The company today opened its first Keurig Store for business. The outlet is located in a shopping mall in Burlington, Mass., less than 20 miles from Boston. It is a 1,900-square foot space featuring the full line of the brand's brewing systems and associated products.
A photo of the store released by Green Mountain shows an interior featuring dark wood shelves, prominent branding, and subdued lighting. The company said the aesthetic "is designed to provide an intimate environment where shoppers can interact, play and taste."
Green Mountain is scheduled to discuss its Q4 results in a conference call webcast on November 20. On average, analysts expect $966 million in revenues and EPS of $0.74.